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SEO Site Architecture
- 3. Masters degree in Computer & Systems Science
- 4. Have been working with SEO the last 10 years or so (I am getting old ) BLOG: klikki.com bernt.johansson76 MAIL: bernt@klikki.com www.facebook.com/bernt.johansson www.twitter.com/berntjohansson www.slideshare.net/berntjohansson Find today's presentation here! Klikki
- 6. People might object to some of it
- 7. There are no absolute truths in SEO#justsayin
- 8. Site architecture can mean a lot of different things to different people 4 Klikki Information Architect Usability tests Mental models Target audience Organizing information Labels
- 9. Site architecture can mean a lot of different things to different people 5 Klikki SEO’s (some at least) PageRank Sculpting Content silos Crawlability Indexation Tags
- 11. Use an information architect
- 12. If you’re like most of the people building websites
- 13. Cheap? (no not that)
- 14. In one hell of a hurry to go live
- 16. Talk about a dream come true!
- 17. Stay clear of duplicate content!Yeah, I’m an SEO so I use these words!
- 19. As few clicks as possible from the front page!Arrggh, what if my site is HUGE!
- 20. 9 Klikki
- 21. At least we need to know a little about search behavior 10 Klikki ‘pasta carbonara recipe’ ‘pasta recipe’ ‘pasta recipe with ham’ ‘recipe’ Specific General
- 22. 11 Klikki So to cover as much of the search behavior as possible we need depth! Top category ‘paste recipe’ Specific recipe description‘pasta carbonara’ recipe Front page‘recipe’ Sub category‘pasta recipe with ham’
- 23. 12 Klikki Site architecture to support indexation So make sure you deploy a site architecture that supports indexing your website for as many relevant queries as possible! With a natural landing page for each of them!
- 25. 15 Klikki Duplicate content, pagination This is just too many products in one list! Seriously! Only two new pagination pages per page. Reaching number 61 is going to take ages.....
- 27. Optimize titles on deeper pagination pages “Page 3 of 13 in Category name”
- 28. Delete the meta description on deeper pagination pages
- 29. Have unique text on the top pagination page
- 30. Always link back to the top pagination page from the deeper ones.
- 31. Put the newest addition first in the list
- 32. Whatever you do, don’t start messing around with blocking pagination pages from crawling, or using the canonical tag. It will end in misery.
- 34. 24.2.2008 18 Klikki Takeaways – Use breadcrumb navigation Breadcrumbs are a great opportunity for keyword rich anchor texts
- 35. 24.2.2008 19 Klikki Takeaways – Use tagging and categories to relate content Ingredient names are links to pages listing all recipes using that specific ingredient + some basic information
- 36. 24.2.2008 20 Klikki Takeaways – Link to other related content from within the body text Relevant links from within the body text are the most valuable of all links. Especially when using keyword rich anchor text
- 37. 24.2.2008 21 Klikki Takeaways – Don’t create site-wide navigation menus Site-wide navigation menus are not good since they dilute link power to, more or less, irrelevant pages.
- 38. THANK YOU!