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Being Online, Living Offline: The Influence of Social Ties over the Appropriation of Social Network Sites

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full paper at CSCW 2008 conference Paper abstract: Research on social network sites has examined how people integrate offline and online life, but with a particular emphasis on their use by friendship groups. We extend earlier work by examining a case in which offline ties are non-existent, but online ties strong. Our case is a study of bodybuilders, who explore their passion with like-minded offline 'strangers' in tightly integrated online communities. We show that the integration of offline and online life supports passion-centric activities, such as bodybuilding.

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Being Online, Living Offline: The Influence of Social Ties over the Appropriation of Social Network Sites Bernd Ploderer, Steve Howard, Peter Thomas Department of Information Systems The University of Melbourne
Overview ,[object Object],[object Object],[object Object]
Passion of Bodybuilding ,[object Object],[object Object],[object Object],[object Object],[object Object]
BodySpace ,[object Object],[object Object],[object Object],[object Object]
Social Network Sites (SNSs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Question ,[object Object]
Field Study ,[object Object],[object Object],[object Object],[object Object],[object Object]
Findings ,[object Object],[object Object],[object Object],[object Object]
1. Tool ,[object Object],[object Object],[object Object],[object Object],“ I used to look at competitors to see some photographs from previous competitions to see any photos from guys in my categories. And then I would say,’ yeah, I think I'll be ok’ or ‘it's going to be hard’. I mainly do that.” (James, 56, interviewed face-to-face) “ Some think bodybuilders overall are dumb or they just talk, are egotistical and vain, narcissistic. But the truth is, you have to be fairly clever about nutrition, you have to be amazingly dedicated as far as training is concerned.” (George, 43, interviewed face-to-face).
2. Theatre ,[object Object],[object Object],[object Object],[object Object],“ Another thing I’ve got to say about BodySpace which I think is the most important thing to most of us - It gives us a place to post our picture for the whole world to see. Bodybuilders need to be noticed. It feeds our muscle ego; it motivates us.” (John, 28, via Email)
3. Community ,[object Object],[object Object],[object Object],[object Object],“ well we are never happy with our bodies...we always want more and more...but you got more potential then you think...” (online comment left on the profile of John, 28) “ On BodySpace everyone is there together for the same purpose. (…) And I find that a great way to find people with the same goals and aspirations.” (Mario, 20, interviewed via telephone)
Contributions ,[object Object],[object Object],[object Object]
Discussion Bernd Ploderer, Steve Howard, Peter Thomas Department of Information Systems The University of Melbourne

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Being Online, Living Offline: The Influence of Social Ties over the Appropriation of Social Network Sites

  • 1. Being Online, Living Offline: The Influence of Social Ties over the Appropriation of Social Network Sites Bernd Ploderer, Steve Howard, Peter Thomas Department of Information Systems The University of Melbourne
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  • 13. Discussion Bernd Ploderer, Steve Howard, Peter Thomas Department of Information Systems The University of Melbourne