Notes and details from Gruvi's presentation to the film studios in the UK

1. fans for films
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2. We help fans engage
with your film on Social
Media
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3. • Facebook App Development
• Community Management
• Facebook Ad Deployment
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4. Why is Facebook Becoming
so Important for Film
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9. builds apps
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10. Basic Tab Demo
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11. Complete landing page
• Unique video fan gating
system
• Display all video content
• Showtimes
• Rate, comment and engage
• Basic quiz and games
• Share the trailer
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12. Video Fan Gate
Trailers and clips are displayed
behind a shield.
Average conversion rate of
visitors to fans is around 40%.
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13. Locate Showtimes
User Settings
• Set location
• Choose cinemas
Showtimes
•Get reminded
•Choose
showtimes
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14. Games and Quizzes
• Dwell times are
measured in minutes.
• 10 - 25% of your fan
base will engage, often
multiple times
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15. Express your Opinion
• Want To See It
• Join the conversation
around each piece of
content.
• See what each of your
friends are discussing
• Share opinions to
Facebook’s news feed
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16. Share the Experience
Plenty of opportunities to
share
• Like, comment or
subscribe
• Want to see it (or buy)
• Quick rating or reviews
• Quiz results
Trailer is shared.
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17. Tracking
Application Usage
•Video plays and completions
•Quiz and promotion engagements
•No of comments & comment reviews
•No of shares & skipped shares
•Leader board information
Advertising Tracking
•Which online adverts are creating the most likes
(additional service)
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18. Tracking
• User interaction rates for the page
• Popular content postings
• Engagement rates for the page
• Who are your engaged fans
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19. Complex Game Applications
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20. runs ads & manages
communities
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21. • Identify the key assets (actors) and themes (subject)
• Relevant events in popular culture
• Relevant interest groups and targeting
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22. • Run hundreds of bait campaigns micro targeting
• Optimize in realtime based on response
• Continually adapt the campaign to avoid fatigue
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23. • Check response and interaction rates on the page
• Dove tail in the communication planning
• Adjust based on interaction
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24. Tips to Advertising
1. Create a landing page experience that ties into the advertising and
encourages the user to click ‘like’.
2. Longer advertising window - its 100% more effective to advertise with a
smaller daily budget over a long timeframe
3. Good bright images of the actors faces - these adverts consistently
performed better than generic pictures or poster images
4. Large Image stock - image fatigue requires that we regularly swap images
on ads to prevent the from becoming stale
5. Manage your communication plan - talk to the fans you buy - look at their
demographics, interests and what they react or ignore on your page,
continually adjust your advertising based on this data
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25. Danish Case Study
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26. Key Results With a 7800€
Budget
Advertising
• 37,7 Million impressions from FB ads,
• 26,800 clicks = 10,132 fans bought fans.
Application
• 39% of page visitors liked the page,
• 20% of fans played the application (on average 2.5
times)
• Results are shared 20% of the time
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27. • Every wall post by the community manager
reached approx 50% of fans creating on average
18,000 news feed impressions
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28. • 670,000 unique people saw a message (73,000
saw 21+ messages) within their Facebook
experience
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29. Impact of Good Community
Management
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30. Fan Page Managed By Gruvi
• Number of fans = 11,112
• Relative interactivity = 356.26 - fans regularly posted and commented
• Engaged Fans = 9.8%
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31. Fan Page Not Managed by Gruvi
• Number of Fans = 17, 496
• Relative Interactivity = 94.3 - fans we’re inactive bar occasionally liking posts
• Engaged fans = 3.36%
Not Managed by Gruvi
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32. Summary
• We provide a full marketing service for app
development, Facebook ad buy and community
management
• We create highly engaging app experiences for your
fans,
• These are highly effective in converting, engaging
and getting your fans to share their experiences,
• We can scale across multiple territories,
• We can scale across multiple platforms,
• Our tracking provides actionable data,
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33. Thank you!
Ben Johnson James Hobbis
ben@gruvi.tv james@gruvi.tv
+45 313 706 72 +44 797 969 5690
Friday, 20 January 2012