SlideShare a Scribd company logo
1 of 65
Making pretty charts
that actually mean
something
ben@bensullins.com
@bensullins
warm-up
Name an opposite

Tree

River
Name an opposite

couch

rug
Name an opposite

Grumpy Cat

Boo
List 3 alternate uses

Mask
Recycle Bin
Speaker

Paper Weight
Hockey Puck
Table Leveler
How did the
chicken cross
the road?
He walked…
How did the
legless chicken
cross the road?
On his wing tips!
what is beauty?
cognos
Microstrategy
http://vizcandy.blogspot.com/2013/07/replicating-new-york-times-d3js-chart.html
Oracle PeopleSoft
http://vizcandy.blogspot.ca/p/tableau-8-redoux.html
Business Objects
QlickView
Why is data
beautiful?
“Beauty is about
perception, not about
make-up.”
Kevyn Aucoin
(makeup artist / photographer)
Selective
Attention
Test
http://www.youtube.com/watch?v=vJG698U2Mvo&feature=youtu.be&fullscreen=1
Count how many times the number “5” appears
Now count the number of time “5” appears in
the same set of numbers
Attentive Processing

Pre-attentive Processing
Which product categories are trending up?
Which product categories are trending up?
Attentive

Pre-attentive
What are our best Product Sub-Categories?
What are our best Product Sub-Categories?
Which product categories are doing good
this year?
Which product categories are doing good
this year?
why stats aren’t enough
Data

Stats
Stats Visualized

Data Visualized

Francis Anscombe, 1973
How to make
data beautiful?
Reduce non-data pixels
Enhance data pixels
“Above all else, show the
data”

Edward Tufte, 1983
Data-ink ratio

Edward Tufte, 1983
Data-pixel ratio

Stephen Few, 2004
How can we increase the data-pixel ratio?
How can we increase the data-pixel ratio?
How can we increase the data-pixel ratio?
enhance data-pixels
granularity
Granularity, which is right?

Monthly

Daily
Granularity, which is right?

Sub-Category

Category
size & scale
Bubbles on a map
Sizing Bars – preserve true portions
position
angle
Connect dots/bars to show trends over time
color
Color – proper use
Color – improper use
Color – what does your mind do here?
annotation
Annotation – reference lines
Annotation – grid lines
Annotation – grid lines
Darkhorse Analytics Example
bensullins.com
Sources
Information Visualization: Perception for Design
- Colin Ware
Designing Effective Tables and Graphs
- Stephen Few
Which chart or graph is right for you?
- Tableau Software
Now You See It: Tableau 2008 Users Conference
- Stephen Few
Tapping the Power of Visual Perception
- Stephen Few
Designing Data – Typekit blog
- Mike Sall
Anscombe’s Quartet – Wikipedia
- Francis Anscombe
Data Viz Techniques in Tableau
- Andy Kriebel

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Making pretty charts that actually mean something

Editor's Notes

  1. Cognos dashboard
  2. Microstrategy
  3. A central part of analyzing data is thinking about how we need to look at the numbers to understandthem. Data visualization is powerful because it can condense a lot of complicated information into asmall space and so answer important questions. But this can only happen when the design allows thoseanswers to show through.The variety of charts out there may seem endless, but they really boil down to six core visual elements:grouping, size, position, angle, color, and annotation. When we visualize data, these elements are ourbuilding blocks. In this post, I’ll step through each of these visual elements and show how we can usethem to design thoughtful visualizations of our data.
  4. The visual differences between the shapes of the various numbers that appear (for instance, the difference in shape between a "3" and a "5") are too complex to process preattentively.
  5. This time perception was easy and immediate, because the 5's were encoded with a different preattentive visual attribute from the other numbers—in this case, a different color. Why is this important to note? Because if you want to visually encode information in a manner that can be perceived instantly and easily by your readers, you now know that you should visually encode the data using preattentive attributes, and if you want some of the data to stand out from the rest, you should encode it using different preattentive attributes.
  6. Data-Ink Ratio
  7. Data-Ink Ratio
  8. Data-Ink Ratio
  9. Data-Ink Ratio
  10. How we aggregate underlying dataShould we look at data in a yearly, quarterly, monthly, weekly granularity?
  11. How we aggregate underlying dataShould we look at data in a yearly, quarterly, monthly, weekly granularity?
  12. It all depends about the answer you’re looking for. The chart on the left is great if you want to see quarterly trends, but what if you want to find out how the Facebook ad campaign you launched last Tuesday did?
  13. How we aggregate underlying dataShould we look at data in a yearly, quarterly, monthly, weekly granularity?
  14. How we aggregate underlying dataShould we look at data in a yearly, quarterly, monthly, weekly granularity?