This presentation was given to a Young Professionals group in October 2011. The discussion was oriented towards a wide-angle view on one of the most influential social media outlets today, LinkedIn.

1. Social Media Lunch & Learn:
PRESENTED BY
BEN MCDOUGAL – SALES MANAGER

2. Company Overview
Established in 1995
Web Development
Largest Web Development Firm in Iowa  Website Design
 Advanced Programming
 Web Application Products
800+ Small, Medium, & Enterprise Clients
 E-Commerce
 Intranets/Extranets
Clients Represent 12 Countries & 21 States
Internet Marketing
 Search Engine Optimization
 Social Media Consulting
Hosting & Collocation
IT Support
www.GlobalReach.com Graphic Design
twitter.com/GlobalReach
Consulting & Strategy
facebook.com/GlobalReach
MORE

3. Discussion Topics
Quick Facts
Updating Personal Profiles
Increase Reputation
Claiming Company Pages
Showcase Products/Services
Employment Connections
Business Development
Tracking Analytics

4. Quick Facts
Launched May 5th, 2003
120,000,000+ worldwide members
Largest age group is 35-54 years old
2,000,000+ Company Pages
LinkedIn went public (LNKD) on May 19th, 2011
The stock closed up 109% its first day of trading
LinkedIn has 1,500+ full-time employees
Headquartered in Palo Alto, California
MORE

5. Updating Personal Profiles
First impressions count on LinkedIn!
- Profile Photo
- Informative Job Titles
- Status Updates
- Make Connections
- Recommendations
- Use Effective Applications
- Track Traffic
Enhance profiles with integrated applications:
Twitter Feeds Presentations TripIt
Blog Links Events Real Estate Listings
File Sharing Polls Portfolio Display
Ensure your profile is 100% complete and up-to-date
Photo | Executive Summary | Education | 3 Job Positions | 3 Recommendations
Personal settings should match your networking objectives
MORE

6. Increase Reputation
Recommend Contacts & Clients
Receive Personal Recommendations
Share Insight on LinkedIn Answers
Introduce Others
MORE

7. Claiming Company Pages
Company Page Components:
Company Overview
Careers
Company Employees
Recent Promotions and Changes
New Hires
Products & Services
Key Statistics
Location Map
Twitter Integration
Analytics
Follow Other Companies
Increase Collaboration Awareness
Track Business Development
Find Job Opportunities
Encourages Reciprocal Follows
Free Advertising & Inbound Link Development!
MORE

8. Showcase Products/Services
Share Detailed Product/Service Insight
Inbound Link Development (SEO)
Customer Recommendations
MORE

9. Employment Connections
Jobs Tools
- Job Seeker
- Talent Direct
- Corporate Recruiter
- Job Referral Engine
Organize Jobs/Candidates
Share Insight on LinkedIn Answers
Make personal connections at companies you want to work for.
LinkedIn is a valuable weapon in your job-searching arsenal.
If you're not on LinkedIn, you may not exist to employers.
MORE

10. Business Development
Connect to Decision Makers
Share Expertise on LinkedIn Answers
Meeting Follow-Up Recommendations
Network By Joining Groups
Research Business Partners
Network with as many people as possible.
It’s not all about who you know; it’s about who other people know too!
MORE

11. Tracking Analytics
Establishing an objective-based plan
Use website stats to track inbound traffic
Use LinkedIn Analytics for Company Pages
MORE

12. Conclusion
CONTINUE THE CONVERSATION!
ADDITIONAL DISCUSSION TOPICS INCLUDE
Web Design
Content Management Solutions
Mobile Development
E-Commerce
Search Engine Optimization
Intranet/Extranet Development
For more insight, to scheduling a speaking engagement, or questions
about how to best represent yourself online, contact Global Reach today!
515-288-0224
BEN@GlobalReach.com
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