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The Value Of Competitor Analysis
The Value Of Competitor Analysis
This presentation will explain the true
value of competitor analysis work on
social media

@datifyuk | www.datify.co.uk | 01733 865094
Comparison & Context Are King
Without
context, social
media metrics are
meaningless…

@datifyuk | www.datify.co.uk | 01733 865094
But Most Still Focus On Number 1
Facebook
insights & other
native tools only
give you your
metrics
@datifyuk | www.datify.co.uk | 01733 865094
It’s Time To Branch Out
Lack of
knowledge and
time available
are the key
issues, and we
can help
@datifyuk | www.datify.co.uk | 01733 865094
The Data Available On Social

@datifyuk | www.datify.co.uk | 01733 865094
Fan Growth Tracking
Brand

Competitor 1

Facebook Audience Size

12,000
10,000
8,000
6,000
4,000
2,000
-

@datifyuk | www.datify.co.uk | 01733 865094

Competitor 2
Engagement Rate Tracking
Brand 1

Competitor 1

Competitor 2

Weekly Engagement Rate

2.50%
2.00%
1.50%
1.00%
0.50%
0.00%
4th November

11th November

18th November
Week Commencing

@datifyuk | www.datify.co.uk | 01733 865094

25th November

2nd December
Post Velocity Comparisons
BRAND PAGE
Avg. Post Engagement

1.50%
1.00%

1

0.50%

Date

@datifyuk | www.datify.co.uk | 01733 865094

Date

15th

14th

13th

12th

11th

10th

9th

8th

7th

0.00%
6th

0

Avg. Engagement Rate

2

15th

14th

13th

12th

11th

10th

9th

8th

7th

6th

5th

4th

3rd

0.00%
2nd

0
1st

1

0.50%

2.00%

5th

2

3

4th

1.00%

2.50%

3rd

1.50%

3

3.00%

4

2nd

4

3.50%

1st

2.00%

Avg. Post Engagement

5
Number of Posts

2.50%

5
Number of Posts

6

Number of Posts
Avg. Post Engagement

Number of Posts

Competitor Activity
Post Type Comparisons
Number of Posts

Competitor Page

Avg. Post Engagement

20

1.50%

15
1.00%

10

0.50%

5
0

0.00%
Photo

Video

2.50%

30
Number of Posts

2.00%

Avg. Post Engagement

35
Avg. Post Engagement

2.50%

25
Number of Posts

30

Number of Posts

2.00%

25
20

1.50%

15

1.00%

10
0.50%

5
0

Status

Content Type

@datifyuk | www.datify.co.uk | 01733 865094

0.00%
Photo

Video
Content Type

Status

Avg. Post Engagement

Brand Page
Post Time Analysis
Number of Posts
0

5

10

15

20

00:00
02:00
04:00

Time Of Day

06:00
08:00
10:00
12:00
14:00
16:00
18:00
20:00
22:00
Brand

Competitor 1

@datifyuk | www.datify.co.uk | 01733 865094

25

30

35

40
Daily Mention Comparison
Brand

Competitor

1200

DAily Mentions

1000
800
600
400
200
0

@datifyuk | www.datify.co.uk | 01733 865094
What To Do With This Data

@datifyuk | www.datify.co.uk | 01733 865094
Optimise Your Strategy
Once you
understand your
performance vs.
competitors you
can amend your
strategy to improve
@datifyuk | www.datify.co.uk | 01733 865094
Improve Your ROI
Optimising your content
allows your social media
channels to perform
better, and your ROI to
increase – a no brainer!
@datifyuk | www.datify.co.uk | 01733 865094
So What Are You Waiting For?

@datifyuk | www.datify.co.uk | 01733 865094
www.datify.co.uk
info@datify.co.uk
@datifyuk
01733 865094

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The Value Of Competitor Analysis On Social Media

  • 1. The Value Of Competitor Analysis
  • 2. The Value Of Competitor Analysis This presentation will explain the true value of competitor analysis work on social media @datifyuk | www.datify.co.uk | 01733 865094
  • 3. Comparison & Context Are King Without context, social media metrics are meaningless… @datifyuk | www.datify.co.uk | 01733 865094
  • 4. But Most Still Focus On Number 1 Facebook insights & other native tools only give you your metrics @datifyuk | www.datify.co.uk | 01733 865094
  • 5. It’s Time To Branch Out Lack of knowledge and time available are the key issues, and we can help @datifyuk | www.datify.co.uk | 01733 865094
  • 6. The Data Available On Social @datifyuk | www.datify.co.uk | 01733 865094
  • 7. Fan Growth Tracking Brand Competitor 1 Facebook Audience Size 12,000 10,000 8,000 6,000 4,000 2,000 - @datifyuk | www.datify.co.uk | 01733 865094 Competitor 2
  • 8. Engagement Rate Tracking Brand 1 Competitor 1 Competitor 2 Weekly Engagement Rate 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% 4th November 11th November 18th November Week Commencing @datifyuk | www.datify.co.uk | 01733 865094 25th November 2nd December
  • 9. Post Velocity Comparisons BRAND PAGE Avg. Post Engagement 1.50% 1.00% 1 0.50% Date @datifyuk | www.datify.co.uk | 01733 865094 Date 15th 14th 13th 12th 11th 10th 9th 8th 7th 0.00% 6th 0 Avg. Engagement Rate 2 15th 14th 13th 12th 11th 10th 9th 8th 7th 6th 5th 4th 3rd 0.00% 2nd 0 1st 1 0.50% 2.00% 5th 2 3 4th 1.00% 2.50% 3rd 1.50% 3 3.00% 4 2nd 4 3.50% 1st 2.00% Avg. Post Engagement 5 Number of Posts 2.50% 5 Number of Posts 6 Number of Posts Avg. Post Engagement Number of Posts Competitor Activity
  • 10. Post Type Comparisons Number of Posts Competitor Page Avg. Post Engagement 20 1.50% 15 1.00% 10 0.50% 5 0 0.00% Photo Video 2.50% 30 Number of Posts 2.00% Avg. Post Engagement 35 Avg. Post Engagement 2.50% 25 Number of Posts 30 Number of Posts 2.00% 25 20 1.50% 15 1.00% 10 0.50% 5 0 Status Content Type @datifyuk | www.datify.co.uk | 01733 865094 0.00% Photo Video Content Type Status Avg. Post Engagement Brand Page
  • 11. Post Time Analysis Number of Posts 0 5 10 15 20 00:00 02:00 04:00 Time Of Day 06:00 08:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 Brand Competitor 1 @datifyuk | www.datify.co.uk | 01733 865094 25 30 35 40
  • 12. Daily Mention Comparison Brand Competitor 1200 DAily Mentions 1000 800 600 400 200 0 @datifyuk | www.datify.co.uk | 01733 865094
  • 13. What To Do With This Data @datifyuk | www.datify.co.uk | 01733 865094
  • 14. Optimise Your Strategy Once you understand your performance vs. competitors you can amend your strategy to improve @datifyuk | www.datify.co.uk | 01733 865094
  • 15. Improve Your ROI Optimising your content allows your social media channels to perform better, and your ROI to increase – a no brainer! @datifyuk | www.datify.co.uk | 01733 865094
  • 16. So What Are You Waiting For? @datifyuk | www.datify.co.uk | 01733 865094