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Content Data Example
Example Data To Look For On Your
Site

@datifyuk | www.datify.co.uk | 01733 865094
Content Performance By Day
Posts

Average Page Views

12,000
10,000

40

8,000
30
6,000
20

4,000

10

2,000

0

0
Monday

Tuesday

Wednesday

Thursday

@datifyuk | www.datify.co.uk | 01733 865094

Friday

Saturday

Sunday

Average Page Views

14,000

50
Number of Posts

60
Author Performance
Posts

Average Interactions
250

16
200

Number of Posts

14
12

150

10
8

100

6
4

50

2
0

0
Tony

Sam

James

@datifyuk | www.datify.co.uk | 01733 865094

Elaine

Jenna

Average Social Interactions

18
Historical Performance
Average Social Interactions Per Post

Number of Posts

30
25
20
15
10
5
0

@datifyuk | www.datify.co.uk | 01733 865094

200
180
160
140
120
100
80
60
40
20
0

Average Social Interactions

Posts
Performance By Content Category
Posts

Average Page Views

20

25,000

Number of Posts

16

20,000

14
12

15,000

10
8

10,000

6
4

5,000

2
0

0
Social Media

e Commerce

Start Ups

@datifyuk | www.datify.co.uk | 01733 865094

Technology

Industry News

Average Page Views

18
The Data To Look For On Social

@datifyuk | www.datify.co.uk | 01733 865094
Performance By Content Type
Posts

Engagement Rate

20

1.40%

18
Number of Posts

14

1.00%

12

0.80%

10
8

0.60%

6

0.40%

4

0.20%

2
0

0.00%
Status

Link

@datifyuk | www.datify.co.uk | 01733 865094

Photo

Video

Engagement Rate

1.20%

16
Facebook Engagement Rates
Brand 1

Competitor 1

Competitor 2

Weekly Engagement Rate

2.50%
2.00%
1.50%
1.00%
0.50%
0.00%
4th November

11th November

18th November
Week Commencing

@datifyuk | www.datify.co.uk | 01733 865094

25th November

2nd December
Post Velocity Comparisons
BRAND PAGE
Avg. Post Engagement

1.50%
1.00%

1

0.50%

Date

@datifyuk | www.datify.co.uk | 01733 865094

Date

15th

14th

13th

12th

11th

10th

9th

8th

7th

0.00%
6th

0

Avg. Engagement Rate

2

15th

14th

13th

12th

11th

10th

9th

8th

7th

6th

5th

4th

3rd

0.00%
2nd

0
1st

1

0.50%

2.00%

5th

2

3

4th

1.00%

2.50%

3rd

1.50%

3

3.00%

4

2nd

4

3.50%

1st

2.00%

Avg. Post Engagement

5
Number of Posts

2.50%

5
Number of Posts

6

Number of Posts
Avg. Post Engagement

Number of Posts

Competitor Activity
Daily Mentions & Content Mentions
Brand

Competitor

1200
DAily Mentions

1000
800
600
400
200
0

@datifyuk | www.datify.co.uk | 01733 865094
And Competitors…

@datifyuk | www.datify.co.uk | 01733 865094
Blog Engagement Comparison
Average Content Interactions

Our Brand

Competitor

100
90
80
70
60
50
40
30
20
10
0

@datifyuk | www.datify.co.uk | 01733 865094
Performance By Content Category
Posts

Average Interactions

25

100

20

80
70

15

60
50

10

40
30

5

20
10

0

0
Social Media

e Commerce

Start Ups

Technology

@datifyuk | www.datify.co.uk | 01733 865094

Industry News

Content
Marketing

Post Interactions

Number of Posts

90
www.datify.co.uk
info@datify.co.uk
@datifyuk
01733 865094

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Example Content Analysis Insight

  • 2. Example Data To Look For On Your Site @datifyuk | www.datify.co.uk | 01733 865094
  • 3. Content Performance By Day Posts Average Page Views 12,000 10,000 40 8,000 30 6,000 20 4,000 10 2,000 0 0 Monday Tuesday Wednesday Thursday @datifyuk | www.datify.co.uk | 01733 865094 Friday Saturday Sunday Average Page Views 14,000 50 Number of Posts 60
  • 4. Author Performance Posts Average Interactions 250 16 200 Number of Posts 14 12 150 10 8 100 6 4 50 2 0 0 Tony Sam James @datifyuk | www.datify.co.uk | 01733 865094 Elaine Jenna Average Social Interactions 18
  • 5. Historical Performance Average Social Interactions Per Post Number of Posts 30 25 20 15 10 5 0 @datifyuk | www.datify.co.uk | 01733 865094 200 180 160 140 120 100 80 60 40 20 0 Average Social Interactions Posts
  • 6. Performance By Content Category Posts Average Page Views 20 25,000 Number of Posts 16 20,000 14 12 15,000 10 8 10,000 6 4 5,000 2 0 0 Social Media e Commerce Start Ups @datifyuk | www.datify.co.uk | 01733 865094 Technology Industry News Average Page Views 18
  • 7. The Data To Look For On Social @datifyuk | www.datify.co.uk | 01733 865094
  • 8. Performance By Content Type Posts Engagement Rate 20 1.40% 18 Number of Posts 14 1.00% 12 0.80% 10 8 0.60% 6 0.40% 4 0.20% 2 0 0.00% Status Link @datifyuk | www.datify.co.uk | 01733 865094 Photo Video Engagement Rate 1.20% 16
  • 9. Facebook Engagement Rates Brand 1 Competitor 1 Competitor 2 Weekly Engagement Rate 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% 4th November 11th November 18th November Week Commencing @datifyuk | www.datify.co.uk | 01733 865094 25th November 2nd December
  • 10. Post Velocity Comparisons BRAND PAGE Avg. Post Engagement 1.50% 1.00% 1 0.50% Date @datifyuk | www.datify.co.uk | 01733 865094 Date 15th 14th 13th 12th 11th 10th 9th 8th 7th 0.00% 6th 0 Avg. Engagement Rate 2 15th 14th 13th 12th 11th 10th 9th 8th 7th 6th 5th 4th 3rd 0.00% 2nd 0 1st 1 0.50% 2.00% 5th 2 3 4th 1.00% 2.50% 3rd 1.50% 3 3.00% 4 2nd 4 3.50% 1st 2.00% Avg. Post Engagement 5 Number of Posts 2.50% 5 Number of Posts 6 Number of Posts Avg. Post Engagement Number of Posts Competitor Activity
  • 11. Daily Mentions & Content Mentions Brand Competitor 1200 DAily Mentions 1000 800 600 400 200 0 @datifyuk | www.datify.co.uk | 01733 865094
  • 12. And Competitors… @datifyuk | www.datify.co.uk | 01733 865094
  • 13. Blog Engagement Comparison Average Content Interactions Our Brand Competitor 100 90 80 70 60 50 40 30 20 10 0 @datifyuk | www.datify.co.uk | 01733 865094
  • 14. Performance By Content Category Posts Average Interactions 25 100 20 80 70 15 60 50 10 40 30 5 20 10 0 0 Social Media e Commerce Start Ups Technology @datifyuk | www.datify.co.uk | 01733 865094 Industry News Content Marketing Post Interactions Number of Posts 90