Marketing Yourself and Your Business - Your Brand on Social Media
1. Marketing Yourself &
Your Business
Your Brand on Social Media
Thursday, March 17, 2011
2. Marketing Yourself &
Your Business
Your Brand on Social Media
Thursday, March 17, 2011
3. Rise of Social Media
Mobile Marketing Social Media Email Marketing
$4 B
$3 B
$2 B
$1 B
$0 B
2008 2009 2010 2011 2012 2013 2014
Thursday, March 17, 2011
9. Hiring Managers
45% of hiring managers use social networking
sites to research candidates
35% dismissed a candidate based on what they
found online
18% found content that convinced them to hire
the candidate
http://thehiringsite.careerbuilder.com/2009/08/20/nearly-half-of-employers-use-social-networking-sites-to-screen-job-candidates/
Thursday, March 17, 2011
10. Reasons Employers Cite
53% - Inappropriate photographs or information
44% - Content about drinking or using drugs
35% - Bad-mouthing of employers, co-workers
or clients
29% - Poor communication skills
24% - Misrepresentation of qualifications
http://thehiringsite.careerbuilder.com/2009/08/20/nearly-half-of-employers-use-social-networking-sites-to-screen-job-candidates/
Thursday, March 17, 2011
12. Stop talking about yourself.
Start talking as yourself.
- Dan Zarella
Thursday, March 17, 2011
13. Why market to people
the way we hate to be
marketed to?
- Scott Stratten
Thursday, March 17, 2011
14. More than 500 million active users
50% of active users log on to Facebook in a
given day
Average user has 130 friends
People spend over 700 billion minutes per
month on Facebook
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15. Personal vs. Business
Personal Profile Business Page
Friends Followers
(Likes)
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17. Get a Username
facebook.com/yourcompany
- instead of -
facebook.com/pages/Your-Company/12345678
Available for profiles and pages now
Minimum 25 fans for pages
Go to facebook.com/username
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18. Promote Your Page
Get a Facebook username
Advertise on your website, business card & email
communications
Try Facebook ads to reach new customers
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21. Advertising on Facebook
Highly Targeted - Age, Location, Gender,
Relationship Status, Education, Interests
Inexpensive - go with CPM
Link to your Facebook page or website
Target friends of current fans
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22. 90 Million Members
> $90,000 Average Household Income
63% College Degreed
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26. 200 Million Users
140 Million Tweets per Day
Publicly accessible
Archived by the Library of Congress
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27. Maximize Your Profile
Use your name or your company’s name
Fill out bio information and website address
Use a profile picture, either your photo or your
company’s logo
Change color scheme / Use custom background
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38. Facebook Privacy
Restrict non-friends from accessing your profile.
Create lists to restrict access to certain friends.
Restrict what friends can share about you.
Monitor access by third party applications.
Don’t post anything you wouldn’t want your
mother, client or employer to see.
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39. Clean House
Delete any inappropriate posts or tweets.
Restrict access or delete your accounts.
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40. Handling Negative Results
Ask the owner to remove the page.
Build online profiles in your name.
Start a blog, using your name.
Write articles for industry publications.
Hire a reputation management company.
Thursday, March 17, 2011