Email Marketing 101: 5 Keys to Email Marketing Success
•
4 likes•1,063 views
Presentation to Women Intelligently Networking group on 5/6/10
Recommended
More Related Content
Viewers also liked
Viewers also liked (15)
Similar to Email Marketing 101: 5 Keys to Email Marketing Success
Similar to Email Marketing 101: 5 Keys to Email Marketing Success (20)
More from Brandon Eley
More from Brandon Eley (17)
Recently uploaded
Recently uploaded (20)
Email Marketing 101: 5 Keys to Email Marketing Success
- 1. Email Marketing 101 5 Keys to Email Marketing Success Thursday, May 6, 2010
- 2. Why Email Marketing? Thursday, May 6, 2010
- 3. Cost per Lead Across Various Direct Marketing Methods $10.00 $9.94 $7.50 $5.00 $2.50 $2.00 $1.10 $0 $0.55 Banner Ads Direct Mail $0.45 Yellow Pages Email Search Source: Piper Jaffrey & Co. Thursday, May 6, 2010
- 4. Benefits • Cost Effective • Builds Relationships & Trust • High Return on Investment Thursday, May 6, 2010
- 5. Key #1 Get Permission! Thursday, May 6, 2010
- 6. What is Spam? Thursday, May 6, 2010
- 7. Thursday, May 6, 2010
- 8. Thursday, May 6, 2010
- 9. Spam and the Law • Address and Contact Information • Accurate Information • Opt-Out - Within One week • Can’t Use “Scraped” Email Addresses Thursday, May 6, 2010
- 10. Use the Golden Rule Thursday, May 6, 2010
- 11. Email List Etiquette • Ask Permission • Provide a Way Out • Would you consider it Spam? Thursday, May 6, 2010
- 12. Key #2 Outsource Thursday, May 6, 2010
- 13. Thursday, May 6, 2010
- 14. Why Outsource? • CAN-Spam Law Compliance • Deliverability • Advanced Reporting • A/B Split Testing • Free Templates Thursday, May 6, 2010
- 15. Email Providers • CampaignMonitor • MailChimp • VerticalResponse • Campaigner • Emma • Blue Sky Factory Thursday, May 6, 2010
- 16. Thursday, May 6, 2010
- 17. Advanced Reporting Design Tools Deliverability List Management Thursday, May 6, 2010
- 18. Free Email Templates • CampaignMonitor - 30 Free Templates • MailChimp - 4 Free Templates Thursday, May 6, 2010
- 19. Key #3 Build & Segment Your Lists Thursday, May 6, 2010
- 20. Building Your List • Simply Ask • Form on Your Website • Giveaways • Perks • Popups Thursday, May 6, 2010
- 21. Thursday, May 6, 2010
- 22. Thursday, May 6, 2010
- 23. Thursday, May 6, 2010
- 24. Segment. Your. Lists. Thursday, May 6, 2010
- 25. Why Segment? • The Golden Rule • Higher Open & Click Through Rates • Less Expensive • Provides More Value Thursday, May 6, 2010
- 26. Segmenting • Multiple Lists • Geotargeting • Social Demographics • Purchase History Thursday, May 6, 2010
- 27. Key #4 Provide Value Thursday, May 6, 2010
- 28. Types of Emails • Newsletters/Informative • Product/Promotion • Single Announcement • Series Thursday, May 6, 2010
- 29. It’s Not About You. Thursday, May 6, 2010
- 30. W.I.I.F.M. Thursday, May 6, 2010
- 31. Providing Value • Do what you say you will do • Go above and beyond • Be consistent Thursday, May 6, 2010
- 32. Key #5 Convert Thursday, May 6, 2010
- 33. Creating Your Email • Reply-to Email Address • From Name • Subject Line • Email Content Thursday, May 6, 2010
- 34. Great Subject Lines • Be Direct and Concise • State the Benefit Up Front • Secrets, Tips, Lists, Testimonials Thursday, May 6, 2010
- 35. More Subject Lines • Ask a Question • Create Urgency • Give Something Away Thursday, May 6, 2010
- 36. Subject Line Warnings • Be short - limit to 50 characters • Avoid these words: Help, Percent Off, Reminder, Free • The first 5 words are... Thursday, May 6, 2010
- 37. Getting Conversions • Clear Call to Action • Landing Page • Simple is Better • TEST, TEST, TEST Thursday, May 6, 2010
- 38. Thursday, May 6, 2010
- 39. Tracking • Email Analytics • Google Analytics • Goal Tracking • E-Commerce Tracking Thursday, May 6, 2010
- 40. Email Best Practices • Best Times to Send • Frequency of Emails? • eROI Email Marketing Statistics Thursday, May 6, 2010
- 41. Thursday, May 6, 2010
- 42. Thursday, May 6, 2010
- 43. Thursday, May 6, 2010
- 44. Slides Slides will be posted to http://brandoneley.com Thursday, May 6, 2010
- 45. Brandon Eley Interactive Director, Kelsey Advertising & Design brandon@kelseyads.com Twitter: @beley Online Marketing Inside Out By Brandon Eley & Shayne Tilley www.brandoneley.com www.kelseyads.com Thursday, May 6, 2010
- 46. Attribution • http://www.flickr.com/photos/comedynose/4236355151/ • http://www.flickr.com/photos/maguisso/1205113333/ Thursday, May 6, 2010