Ahzeem's personal branding slideshow which depicts his brand position, passions, values, and goals inside of the music and entertainment industry. Contains detailed information about prospective competitors inside of the industry as well as skills and proficiencies needed to succeed in the industry.

1. PERSONAL BRAND EXPLORATION
Ahzeem Santos
Project & Portfolio I: Week 1
November 26, 2023

2. My name is Ahzeem Santos, I’m 23 years old
and I am a Music Producer/Creative. I grew up
in the diverse town of Cambridge, MA and since
a young age I’ve always been inspired to create.
Whether it be a story, song, or idea, my mission
has always been to create unique bodies of
work specialized to the person as well as the
setting. As I grew into these values it allowed me
to explore different career paths which lead me
to open my own studio in Everett, MA and create
a center where I could host my production work,
work with major artists and producers such as
Tee Grizzley and Jim Jonsin, and ultimately
develop the skills and knowledge necessary to
advance in the music and entertainment
industry.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Audio Engineer
• Talent Agent
• Board Operator
BRAND ARCHETYPE –The Lover-
Although my creativity drives me
daily, it is my love of the craft and the
connection to my clients that has
allowed me to make the most impact.
My process is one on one and
involves a full collaboration of creative
prowess to create unique works of art.
I love to create a sphere of ideas to
keep artists engaged as well as
intrigued and bring new ideas to new
heights!
Producer for the Music and Entertainment Industry

4. Executives and Employees at Universal Music Group
TARGET AUDIENCE
Alexandra Williams
Outreach Plan:
• To prepare for this meeting, I will take note of some
questions I would like to ask when it comes time for our
first official meeting
• For this person I would like to make an early phone call,
and follow up with an email if the call isn't answered
• Typically, for follow up, I would leave about a day or two
in between the follow up emails or calls but leaving a
kind email after the initial meeting.
PROFILE
PICTURE [Creative Director] at
[Universal Music Group]
Mario Lyte
Outreach Plan:
• To prepare for initial contact I will set a day of the week
where I can allocate the day to making the meeting
happen and find some background information on
Mario.
• For this person I will reach out to them by email initially
and to follow up I will email the assistant
• For the follow up, I will send an email followed by a
phone call, if there is no reply then I’ll wait a couple
days then try again.
PROFILE
PICTURE [Associate Director of A&R]
at [Universal Music Group]
Joshua Florez
Outreach Plan:
• To prepare for our meeting I will reach out to their
assistant and make sure I have good talking points
before setting anything further
• To make initial contact I will email this person and then
once I get a reply I will follow up with a call
• I will follow up with this person by phone call after our
initial meeting and continue to keep the connection if
possible
PROFILE
PICTURE [Recording Engineer] at
[Universal Music Group]

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Launch Three.js site
‣ I will increase my online published content by
creating and developing new ideas and concepts on
my social media platforms. Specifically, I will
complete the content required and the selected
material and I will increase my following on social
media by 40% by January 1, 2025.
Mid Term: (2030)
• Open Spaceside: The Hub.
‣ I will grow and develop my brand by working with
exclusive clientele and helping grow their brands as
creatives. I will increase my total market share by
10% by January 1, 2030 .
Long Term: (2040)
• Start Cre8tive Caves.
‣ I will expand the studio until it is ready to be
franchised by gaining new clientele and continuously
providing them with a unique structure of creativity.
Specifically, I will increase my total clientele by 50%
by January 1, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Recording Software (Ableton, Reason, FL Studio, Reaper, Studio One)
SOFT
HARD
Expert
Audio Mixing Adept
Communication Expert
Creative Direction Adept
Recording Software (Pro Tools, Ableton,
Reason, FL Studio, Reaper, Studio One, etc.)
SOFT
HARD
Expert
Cabling and Patching Expert
Interpersonal Communication Expert
Organizational Skills Expert

7. I help idea people create a unique body of
art by working in tandem with them to best
reflect their creative interests in collaboration
with my own and elevate the final product .
PROMISE

8. CREDENTIALS
Work Experience:
• Spaceside Studios 2021-2023
-Operated a recording studio out of a rented
commercial space with a consistent client list of about
20 clients.
-Performed services such as setting up and recording
sessions, as well as performing session logs and
helping artists with creative direction regarding their
music as well as general careers
Education:
Full Sail University
• Music Business, B.S., Full Sail University (Exp. 2024)
Awards:
• Mass Culture Council Recovery Grant
Award Winner (2022)

9. COMPETITION
Tyler Dimattei
Industry Experience:
• Tyler has been involved in the music
industry in various forms from interning at
Studio Center in Miami, FL, to helping
intern with WWE. His skills are specialized
in audio recording as well as mxing
Education:
• Full Sail University (Started Jan 2023)
Leadership Experience:
• 5 months internship with WWE assisting with general
crowd control and event management
• Internship at Studio Center in Miami assisting with
audio production as well as post-editing and mixing
Skills and Proficiencies:
• Sound for Film – endorsed by Hank Charnesky
• Music Theory – endorsed by Hank Charnesky
• Sampling – No Endorsements listed
Ahzeem Santos
Overall Online Presence:
• With over 500 connections and 2000+ followers, Tyler’s
impact on LinkedIn is solid and his page is optimized for
good results. There is a custom banner image as well
as a professional headshot however, I do think the
photo could be a little more professional, quality wise.
• Grade: Average?, 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• With over 4 years of industry experience running a
recording studio and working with major artists and
producers inside of the music industry such as Tee
Grizzley, Millyz, Jim Jonsin, Lil B, and more, Ahzeem
specializes in 1 on 1 music production in genres
including Hip Hop, R&B, Pop, Dance, and Reggaeton
Education:
• Full Sail University (January 2025)
Leadership Experience:
• Owned and operated Spaceside Studios in Everett, MA for 2+
years working with a client list of 20+ artists and producers
• 2+ years working with Mercia Records (Sony) developing their
first hip-hop artist (Kid Cavi)
Skills and Proficiencies:
• Music Production Software (FL Studio, Ableton, Reason, Reaper,
Studio One) - Yung Pleit says, “It’s a process like no other, his
knowledge of the craft is unreal”
• Beat Production – Tee Grizzley says, “the beats are hardd"
• Artist Consultation – Kid Cavi said, “It’s crazy how his knowledge goes
far further than just the craft of making music, he can really be an asset
to any artist and their brand”
Overall Online Presence:
• All though his connections and use of LinkedIn is
generally low, his impact on social media
(Facebook/Instagram) is much better and engagement
with followers is much higher
• Grade: Average- 80 out of 100

10. COMPETITION
Jannick Emile-
Smith
Noteworthy Experience:
• Current Boom Mic Operator/Sound mixer
• 7 months working with audio at Spark Productions with
editing as well as postproduction and Dante networking
Ahzeem Santos
HEADSHOT HEADSHOT
Industry Experience:
• With over 3 years of relevant experience in the
field related to postproduction and boom
operation, Jannick is an audio engineer and is
adept in his audio editing and brings a
professional approach to all his work
Education:
• Full Sail University (Started June 2022)
Skills and Proficiencies:
• Audio Tech – Endorsed by Full Sail and Spark Productions
• Sound Mixer – Endorsed by Full Sail and Spark Productions
• Dante Networking – Endorsed by Dante (Course certification)
Overall Online Presence:
• While Jannick has a mostly optimized LinkedIn with a
customized banner and a professional headshot, his
connections are at 115 which is generally low, however
his relevant industry experience is high and thus makes
his account more desirable
• Grade: Average 70 out of 100
Industry Experience:
• With over 4 years of industry experience running a
recording studio and working with major artists and
producers inside of the music industry such as Tee
Grizzley, Millyz, Jim Jonsin, Lil B, and more, Ahzeem
specializes in 1 on 1 music production in genres
including Hip Hop, R&B, Pop, Dance, and Reggaeton
Education:
Full Sail University (January 2025)
Leadership Experience:
• Owned and operated Spaceside Studios in Everett, MA for 2+ years
working with a client list of 20+ artists and producers
• 2+ years working with Mercia Records (Sony) developing their first hip-
hop artist (Kid Cavi)
Skills and Proficiencies:
• Music Production Software (FL Studio, Ableton, Reason, Reaper,
Studio One) - Yung Pleit says, “It’s a process like no other, his
knowledge of the craft is unreal”
• Beat Production – Tee Grizzley says, “the beats are hardd"
• Artist Consultation – Kid Cavi said, “It’s crazy how his knowledge goes
far further than just the craft of making music, he can really be an asset
to any artist and their brand”
Overall Online Presence:
• All though his connections and use of LinkedIn is generally low, his
impact on social media (Facebook/Instagram) is much better and
engagement with followers is much higher
• Grade: Average- 80 out of 100

11. BRAND POSITION
For creative individuals who are searching for a
new spark within their music, I provide specialized
production that starts and ends with the client
because we all deserve to stand out.
“GENZ”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NAMM Show (National Association of Music Merchants)
‣ January 25-28th, 2024, Anaheim. CA
• Mondo.NYC-The Business of Music
‣ October 15-18th, 2024, Brooklyn, NY
• Wavelengths Globalfest
‣ January 13th, 2024, Manhattan, NY
Digital Marketing
• Primary Content: My idea is to create unique and original
content utilizing the three.js software as well as music and
entangling the two into an interactive experience for users and
creatives to interact with. The goal is to have everything
developed and ready for launch by graduation time for the
major site.
• Primary Tools: As far as social media outlets, the goal is to
be active on Facebook and Instagram as well as Tik Tok.
• Website: By connecting my digital portfolio to my website and
my socials it will allow more connectivity between prospective
clients as well as anyone else who is interested in my work.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am looking for a mentor that lives a very free and
creatively engaged life. This person would ideally be
someone inside of the entertainment industry and
engage with the creation of music or some form of
art every day. I plan to establish this relationship by
Formal Education
• Full Sail University (December 2024)
-Music Business Bachelors of Science
Technical Skills
• Read: Modern Recording Techniques- Audio
Engineering Society, (January 2025)
• Read: Music Theory for Computer Musicians – Michael
Hewitt, (January 2025)
• Read: The Mixing Engineers Handbook- Bobby
Orwinski, (January 2025)
Soft Skills
• Read: All You Need To Know About The Music
Industry- Donald S. Passman, (January 2025)
• Read: How To Make It In The New Music Business –
Ari Herstand, (January 2025)
• Read: Just Listen- Mark Goulston, (January 2025)

14. Ahzeem Santos
You know when it feels like everything you hear is just sounding all the
same? Well, what I do is work with artists and creatives alike to help
produce something unique and fresh and help them achieve that sound
they’ve been looking for! In fact, so far, clients often have said their
experience of working with me is “an experience like no other” and they look
forward to “working more in my sphere”.
“
Picture of You
Goes Here

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
OnetOnline Official Site-All information derived from
https://www.onetonline.org/find/result?s=Music+Marketing
LinkedIn Official Site- All information derived from
https://www.linkedin.com/my-items/saved-jobs/
Globalfest Official Site-All information derived from
https://www.globalfest.org/attend/wavelengths
NAMM Official Site- All information is derived from
https://www.namm.org/thenammshow/attend
Mondo.NYC Official Site- All information is derived from
https://www.mondo.nyc
Jannick LinkedIn Profile- https://www.linkedin.com/in/jannick-
emile-smith-099690235/
Tyler LinkedIn Profile-
https://www.linkedin.com/in/tydmixmaster/
Alexandra LinkedIn Profile-
https://www.linkedin.com/in/alexandra-williams1/
Mario LinkedIn Profile-
https://www.linkedin.com/in/mariokinglyte/
Joshua LinkedIn Profile- https://www.linkedin.com/in/joshua-
florez91/