Presentation: Marketing and Messaging Apps: What you need to know to activate on behalf of brands?
Presented by: Eytan Oren, Director of Partnerships, IPG Media Lab
Earlier this year, the IPG Media Lab released “Messaging Apps: The New Face of Social Media and What It Means for Brands”- the most comprehensive research to date on messaging apps. The 28-page report is a result of two years of intensive research and interviews with influencers and messaging app developers. This comes at the heels of the IPG Media Lab’s recent work on behalf of client Syco/Columbia Records for the launch of the One Direction Kik Card. Today, Eytan Oren, Director of Partnerships at the IPG Media Lab will take a closer look at what is going on in the messaging app space and how marketers can join this social conversation.
9. Social Networks vs. Messaging Apps
What’s the difference?
One-To-Many
VS.
One-To-One
10. Facebook Users Becoming Passive
57% of UK WhatsApp users say they use
Facebook less than they used to.*
Usage of Facebook Messenger jumped
from 27% to 40% in the UK since
it became a standalone product.*
*GWI survey
20. LINE Leads The Pack On Revenue
480M+ registered users
$338M revenue in 2013:
Ÿ 60% in-game purchase
Ÿ 20% stickers
Ÿ 20% official accounts
+ other features
27. Snapchat a Huge Hit With Teens and College Kids
77% of college students use
Snapchat daily*
70% of students say they’d
add brands as friends*
Peak usage during evenings
and weekends*
*Source: Sumpto
32. Kik Creates Browser For The Mobile Web
140M+ registered users
70M+ in the U.S.
20 = the average age of users
HTML5 based open platform
Often used to meet new people
41. Creative Best Practices For Brands
1. Enhance the conversation.
2. Create opportunities for fans to interact.
3. If you have to hard sell, give them something
they really want.