Chicago2016: A New Media Olympics - Presented at Chicago New Media Summit on September 16, 2008 by Mark Mitten, CBO Chicago2016 & Bill Bulman & Jim Marcus of Ogilvy Chicago

1. Title
A New Media Olympics
Chicago New Media Summit
September, 16 2008
www.chicago2016.org

2. Chicago’s Bid CHICAGONEWMEDIASUMMIT08
www.chicago2016.org

3. Chicago’s Bid CHICAGONEWMEDIASUMMIT08
www.chicago2016.org

4. Chicago’s Bid CHICAGONEWMEDIASUMMIT08
MOST WATCHED TV EVENT IN HISTORY
3,600 HOURS OF COVERAGE- MORE THAN ALL
PREVIOUS OLYMPIC GAMES COMBINED
TOTAL AVERAGE OLYMPIC MEDIA CONSUMPTION
• TV- 92.9%
• VOD- 0.1%
• MOBILE- 0.5%
• ONLINE- 7.0% (6,500,000 UNIQUE VISITORS)
www.chicago2016.org

5. Chicago’s Bid CHICAGONEWMEDIASUMMIT08
www.chicago2016.org

6. Games In The Heart Of The City CHICAGONEWMEDIASUMMIT08
Games in the heart of the city.
www.chicago2016.org

7. The Bid’s Challenges in the Information Age CHICAGONEWMEDIASUMMIT08
Chicago is a different kind of city.
A city made up of 77 diverse neighborhoods.
Every nation and ethnicity is represented in Chicago
www.chicago2016.org
Credit: Flickr user nynyny

8. The Bid’s Challenges in the Information Age CHICAGONEWMEDIASUMMIT08
The rest of the world doesn’t realize Chicago is
unique and full of beautiful parks and
amazing architecture and wonderful people.
www.chicago2016.org
Credit: Flickr user leastwanted, schlegl, iluvcocacola, clarbak, canadianlookin

9. The Bid’s Challenges in the Information Age CHICAGONEWMEDIASUMMIT08
The Olympics in Chicago means Chicago’s
flag would receive a fifth star.
www.chicago2016.org
Credit: Flickr user dce

10. The Bid’s Challenges in the Information Age CHICAGONEWMEDIASUMMIT08
There is no way to express what Chicago is in
a single unifying voice.
www.chicago2016.org
Credit: Flickr user churley

11. Our Solution CHICAGONEWMEDIASUMMIT08
We decided to turn all the lights on and let the
city speak for itself.
www.chicago2016.org
Credit: Flickr user kitseeburg

12. Let People Come To Us Via Their Own Passions CHICAGONEWMEDIASUMMIT08
Whatever your passion is...
We want to ignite that torch.
www.chicago2016.org

13. Let People Come To Us Via Their Own Passions CHICAGONEWMEDIASUMMIT08
Let Chicagoans tell the story of Why
Chicago in their own words.
www.chicago2016.org

14. Let People Participate In Their Own Way CHICAGONEWMEDIASUMMIT08
We want to engage with people where they nest...
So we have to be social platform agnostic.
www.chicago2016.org

15. Be Part Of The Conversation CHICAGONEWMEDIASUMMIT08
Conversations about Chicago’s bid are
happening. We want to be part of it and make
sure everyone knows the specifics of the bid.
www.chicago2016.org

16. Lighting The Torch of Youth CHICAGONEWMEDIASUMMIT08
We need to ignite the passions of youth. They
are the creators of the future.
www.chicago2016.org
Credit: Flickr user Steve McCoy

17. One Goal CHICAGONEWMEDIASUMMIT08
Show the world that Chicago is this amazing
place for sport and creativity as well as create
the 1st digital legacy for an Olympic bid.
www.chicago2016.org
Credit: Flickr user spudart

18. Many Ways People Can Get Involved CHICAGONEWMEDIASUMMIT08
Visit Chicago2016.org and show your support
by registering and creating a profile.
Create a video for our Why Chicago contest.
Join one of our Chicago2016 Facebook Groups
www.facebook.com/chicago2016
Follow us on Twitter
www.twitter.com/chi2016
Text 2016 to 362867
www.chicago2016.org

19. The Problem To Solve CHICAGONEWMEDIASUMMIT08
The Problem To Solve is Engaging The Youth
The Solution Is In This Room!
Contact us at
mmitten@chicago2016.org
bill.bulman@ogilvy.com
jim.marcus@ogilvy.com
www.chicago2016.org

20. How You Can Help CHICAGONEWMEDIASUMMIT08
www.chicago2016.org