Emerce eDay Sebastiaan van der Lans on Open Source & Blockchain

1. From WordPress
to Blockchain
The Future is
100% Open Source
Emerce Next Gen October 10th
Sebastiaan van der Lans @delans
#WordProof @WordProofio WordProof.io

2. 25 years of Internet:
Perfect organization,
User-friendly packaged.
- With Google we find information,
- Facebook and LinkedIn for people,
- AirBnB & Booking for living,
- Uber for transport

3. State of the Internet Today
5 Challenges to Fix ASAP
1. Data - mis usage (by purpose) and leaks (not by purpose)
2. Spread of wealth - monopolies
3. Censorship - demonetization (we don’t mind, or we don’t know, as long as
we can participate ourselves)
4. Inclusivity - 1.8 billion people are unbanked (we don’t mind, or we don’t
know, as long as we can participate ourselves).
5. Fake news - and e.g. clickbaiting (optimization for click / attention)

4. How to Take Back Control?
Could Open Source help?
- Step 0: State of the World
- Step 1: Democratize Publishing - WordPress, Open Source Market Leader
- Step 2: Democratize Finance - Bitcoin, Open Source Blockchain Technology
- Step 3: Democratize Business (a.k.a. Everything Else) - Era of the DAC
The Conclusion (spoiler alert):
- We, the WordPress Community, have an
amazing Competitive Advantage in the soon to be
100% Open Source World.

5. Democratize
Publishing
Chapter 1: WordPress,
Open Source Market Leader
Chapter 2: Democratize Finance
Chapter 3: Democratize Business

6. YouTube Demonetization
March 2017, YouTube: “Put in place changes that
would give brands more control over where their ads
appear.”
DRAFT
Censorship
Centralization (single point of failure)
Costs / Universal / Innovation / Vendor Lock-ins
Source

7. I have to TRUST …
- … YouTube, in not deleting my bread and
butter (for thousands of people it is, and
on Patreon the same happens).
- … Facebook, in not deleting my social
accounts (what would happen if Mark
Zuckerberg was from Iraq, where there’s
still a death penalty on being gay?)
- … Google, in not reading and selling my
email. But off course I trust Google,
because ... In their code of conduct since 2000 …

8. I have to TRUST …
- … YouTube, in not deleting my bread and
butter (for thousands of people it is, and
on Patreon the same happens).
- … Facebook, in not deleting my social
accounts (what would happen if Mark
Zuckerberg was from Iraq, where there’s
still a death penalty on being gay?)
- … Google, in not reading and selling my
email. But off course I trust Google,
because ... In their code of conduct since 2000.

9. WordPress is a Text Book
Example of …
Community > Corporate

10. WordPress Mass Adoption

11. The First Open Source CMS
with WYSIWYG.
WordPress Mass Adoption:
UX first, Costs second.

12. Value
Extractors
Value
Creators
WordPress
Code
Commits / ReleasesWordPress
Stakeholders &
Benefits
WordPress devs.:
- Credibility
- Recruitment
- Job security
- Sales (Indirect)
- Automattic vs.
Ecosystem 1$ : 20$
- Community >
Corporate
- Decentralization
WordPress Site Owner
- Access to best
tech, free
- User friendly
- Fast innovation
- Universal
- Ownership of
data
Credibility / Love

13. Value
Extractors
Value
Creators
WordPress
Code
Commits / ReleasesWordPress
Stakeholders &
Benefits
WordPress devs.:
- Credibility
- Recruitment
- Job security
- Sales (Indirect)
- Automattic vs.
Ecosystem 1$ : 20$
- Community >
Corporate
- Decentralization
WordPress Site Owner
- Access to best
tech, free
- User friendly
- Fast innovation
- Universal
- Ownership of
data
Credibility / Love
Investment:
€ 60.000
Downloads:
1.115.000+
Active users:
100.000+

14. Centralization versus Decentralization

15. Centralization versus Decentralization
Corporate Structure Community
Closed Source Open Source
Centralization Decentralization
“Don’t Be Evil” ...
Monopoly Democracy
For Shareholders Interest All Interests Aligned
One can censor Hard to censor

16. To democratize: ~
“Power to the people.”
“I want this, and, I can do it.”
Community > Corporate

17. The WordPress Ecosystem
Matt Mullenweg
Januari 2018
“For every $1 Automattic
makes, the WordPress
ecosystem makes $20-21”
Source

18. The WordPress Ecosystem
Matt Mullenweg
Januari 2018
“For every $1 Facebook
makes, Facebook
makes $.99”
Source

19. Open Source Code +
Community = Market Leader
Community vs. Corporates

20. Democratize
Finance
Chapter 2: Bitcoin & ICO’s,
Open Source Blockchains
DRAFT
Chapter 1: Democratize Publishing
Chapter 3: Democratize Business

21. 1999
Source

22. The problems with
Finance
Inclusivity - 1.8B unbanked
The possibility to invest - accreditation, housing
Distribution of Wealth - Spotify
Hyperinflation - e.g. Venezuela

23. Source

25. Venezuela Hyperinflation.
3.5%. Per DAY!
€ 1000 Today,
€ 779 after 7 days,
€ 343 after 30 days,
€ 0,01 at the end of the year.

26. How can Open Source
Code & Community fix
Hyperinflation?
Separation of state and money …

27. How do
Bitcoin
and
Block-
chain
Work?
Source

28. Value
Extractors
Value
Creators
Open Source
Bitcoin
Code
TokenDecentralized
Autonomous
Community
Bitcoin Miners:
- Secure the
network
- In exchange of
fees
- In exchange of
block rewards
Bitcoin Users:
- Secure
Peer-to-peer
value exchange
- No middleman
(bank / gov.)
- Low fees
- Inclusive (!)
- Anonymous(ish)
Bitcoin Protocol:
- All business logic
- < 21.000.000 cap
- 1 block per 10 mins
- Forkable
- Power consumption
- Volatility
- 10 mins. confirmation

29. First time in history able to
exchange value,
peer-to-peer.
Without any middlemen.
Programmable.

30. Code + Community =
Democratized Finance
Community vs. Corporates
Bitcoin as a fast growing bank
ICO’s for Crowd Funding
Low fees, Inclusive.

31. Democratize
Business (a.k.a. Everything Else)
Chapter 3: Era of the
Decentralized Autonomous
Community / Organization
Chapter 1: Democratize Publishing
Chapter 2: Democratize Finance

32. The Problem with
Facebook, and Uber ...

33. Central
Server Value
Extractors
Profit
Value
Creators
Uber
Facebook
AirBnB
Google
Amazon
Github
Reddit
Centralized
Technology
Platforms
Source: Brendan Blumer, CEO Block.One, 2017

34. Beneficiaries Users
Misaligned Interest
Centralized
Technology
Platforms
Source: Brendan Blumer, CEO Block.One, 2017

35. Beneficiaries Users
Profit
Misaligned Interest
-
Profits given only reason for service
-
No User Vested Interest
Centralized
Technology
Platforms
Source: Brendan Blumer, CEO Block.One, 2017

36. Value
Extractors
Value
Creators
Open Source
Code
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
Decentralized
Autonomous
Community
Source: Brendan Blumer, CEO Block.One, 2017

37. Users and
Beneficiaries
Complete Alignment of Interests
-
Leverage Larger Pool of Innovation
-
Unprecedented Vested Interest
Decentralized
Autonomous
Community
Source: Brendan Blumer, CEO Block.One, 2017

38. DRAFT

39. Content
Curators
Content
Creators
SteemIt
DAC
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
SteemIt
DAC
Source: Brendan Blumer, CEO Block.One, 2017
Advertisers
Blockchain inflation:
- 75% for Creators
- 25% for Curators
Buy from

40. “In 5 years from now, if you
don’t timestamp your
content on-chain ...”
“What are you hiding?”
#Revisionism
Source: “Decentralized Funding and the New Corporate Structure” (2017, YouTube)

41. Timestamp your WordPress content
with Blockchain.
Open Source, Free,
No Middlemen.
Use case: WordProof.io

45. Did you WordProof your
content, yet?
https://wordproof.io/start
- Free (premium propositions available for corp. & publishers)
- Open Source
- No Middlemen
- Instant (0,5 sec confirmation)

46. 350,000,000 TLOS tokens
1.5% Inflation for a Innovation Fund
Worker Proposal System
5,250,000 TLOS tokens
Yearly
approximately $525,000
437,500 TLOS tokens
Monthly
approximately $43,500
WPS #3: Buy Robot
250,000 Telos / cycle
1 cycles
WPS #2: Buy FB Ads
10,000 Telos / cycle
12 cycles
WPS #1: WordProof
75,000 Telos / cycle
4 cycles
Yes: 0 Telos
No: 0 Telos
0 voters, 20 days left
Yes: 6,312,0117 Telos
No: 315,122 Telos
317 voters, 0 days left
Yes: 14,912 Telos
No: 1,315,122 Telos
307 voters, 11 days left
- Requester receives
75,000 Telos / month
- Automatically via
Smart Contract,
- As long as 20% > Y
Article about Inclusive Funding

47. Open Source code +
Community = DAC
The Decentralized Autonomous
Community
DRAFT

48. “We have the opportunity
to redesign the world and
take back control.”
In the way we already
think, act and work!

49. Google’s corporate
code of conduct since 2000
From Don’t Be Evil …

50. Together. Forever.
… to Can’t Be Evil.

51. From a world of ME ...
… to a world of WE!
Together. Forever.

52. How to Join the Open
Source Movement?
WordPress User - Try WordProof, wordproof.io
Developer - start learning blockchain, too.
Young Creators - join the Facebook
Everybody - add me on LinkedIn / Twitter: @delans