Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Social media
1. "Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual. Anyone who either cannot lead the common life or is so self-sufficient as not to need to, and therefore does not partake of society, is either a beast or a god. " Aristotle 384 BC – 322 BC
3. Today Over 700 million people on Facebook, 140million tweets posted on Twitter each day, and 2 billion video views each day on YouTube. social media has become an integral part of our connected lives. social media is big, it's still getting bigger, and as a broad digital channel, is not going to disappear anytime soon.
4. Today Twitter now officially claims to have 175m registered users, although it's unclear what percentage regularly user the service. Officially, Linkedin has over 100m professionals who use the platform worldwide. Facebook officially hit the half-billion member mark last year. According to figures from Socialbakers, there are now some 712m Facebook users worldwide. Flickr continues to grow at a steady rate,. At the end of 2010, it was hosting more than 5bn images. Wikipedia now has more 17m articles. The site now has an army of 91,000 active contributors. It may well be the year of mobile... For Facebook. Users accessing the site through mobile devices now tops 200m - an enormous 200% increase in around a twelve-month period. Clearly, Facebook is still growing: More than 30bn pieces of content is shared each month, which is an average of 7bn pieces a week.
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6. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
7. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile productsSOURCE: FACEBOOK | WEBSITE: http://www.facebook.com/press/info.php?statistics
9. 93% POPULARITY IN AFRICA SOURCE: STATSCOUNTER GLOBAL STATS | WEBSITE: http://gs.statcounter.com/#social_media-af-monthly-201005-201105-bar| DATE: MAY 2011
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11. Some extra nuggets... More than 24 hours of video is uploaded to YouTube every minute. Flickr members upload more than 3,000 images every minute. More than one million companies have LinkedIn Company Pages (formerly known as company profiles). The average Facebook user creates 90 pieces of content each month. There are more than 2bn video views on YouTube every 24 hours. There were nearly 2bn people searches on Linkedin during 2010. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. People on Facebook install 20m applications every day.
12. Today (Digital Nigeria) Nigeria among the top 10 countries wrt mobile devices Mobile penetration and reducing data tariffs responsible for the boost in internet usage According the Mobile Youth 2010 Report Nigeria has almost 40 Million mobile youth owners
51. What is social media? Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Wikipedia Social media, is a bi-directional highway that gives platform owners, content owners, media houses and advertisers (i.e. EVERYBODY) the ability to communicate, dissipate information and gather instant feedback. Bankole Ojutalayo
54. It started on the phone…1950’s Groups of technology freaks regularly hacked into public telephone mainframes and corporate voicemails for purpose of blogging and the first ever form of audio podcasts. It was used to share information between the community. Digital bulletin boards were introduced in 1979 Small servers powered by personal computers attached to a telephone modem, where one person at a time could dial in and get access. BBSes had social discussions on message boards, community-contributed file downloads, and online games Commercial online services 1979 – 2001 The first real-life wedding from a couple who met via real-time internet chat happened in the early 80s as online services grew in popularity for its color interface and lower cost. Dawn of the web 1991 - ∞ The internet existed since the late 1960s, as a network, but the world wide web became publicly available on August 6th, 1991. Instant messaging – Commercially available in 1996 People have been addicted to “tweeting” their real-time status updates (using hash tags (#) and at-signs (@)) for over 20 years. IRC, or Internet Relay Chat, was created in August 1988 by JarkkoOikarinen. It was notably used to break news on the Soviet coup attempt during the media blackout and keep tabs on the first Gulf War. Many people stayed logged into IRC constantly… using it to share links, files and keep in touch with their global network – they same way Twitter is used today. Bit torrent & Social Media Sharing People have been addicted to “tweeting” their real-time status updates (using hash tags (#) and at-signs (@)) for over 20 years. IRC, or Internet Relay Chat, was created in August 1988 by JarkkoOikarinen. It was notably used to break news on the Soviet coup attempt during the media blackout and keep tabs on the first Gulf War. Many people stayed logged into IRC constantly… using it to share links, files and keep in touch with their global network – they same way Twitter is used today. Social Networking……1997 Six degrees was launched in mid 1997 as the first social networking site allowing users to create profiles and make friends. The likes of friendster(2003), MySpace(2004), Facebook (2007) followed in the ensuing social networking frenzy Real time collaboration (2009) The likes of googlewave and google docs has allowed users to share information in realtime.
55. Traditional vs Social media To reach 50 million users, it took: · Radio: 38 years. · TV: 13 years. · Internet: 4 years. · The iPod: 3 years To reach 100 million users, it took Facebook fewer than 9 months.
56. Characteristics of Social Media On a digital platform (web, mobile web, intranet etc) Is not a one way street. Usually personal Can be shared
57. Advantages & Opportunities Evergreen New avenues daily Makes you human Builds trust Co create with your customers
58. The 4C’s of social media Context Contacts Communications Collaboration
61. The Impact of social media Facebook page views in Opera Mini account for more than half of all page views in South Africa, Indonesia, Kenya, Bangladesh, Turkey, Mexico, and the Philippines. Opera Mini “State of the Mobile Web Report – April 2011
65. Social Media Landscape Publish Having documented presence on the digital space through the likes of wiki, digg and others Share Uploading user/owner specified content. Ranging from text snippets to pictures videos, slides and so on Discuss Instant Messaging, Social Networking Online destinations for friends, colleagues or similar interest digital communities Micro blogging Short and quick status updates
66. Social Media Landscape Live Stream a time-ordered stream of documents that functions as a diary of electronic life. E.g Online social organizers, and content aggregation Live Cast See access and respond in real time. Virtual Worlds Computer based simulated environments Social Games Games played within an online community. Mostly on an asynchronous basis. MMO Massively Multiplayer Online games are those played from the more popular games consoles. Usually supports hundreds or thousands of users simultaneously.
69. Why should I use social media? ? ? ? ? Maybe be you should look at objectives sheet again Trying to reach people? Conduct a survey and find out Is your target on social media/will they get on it? All business must have interaction physically or otherwise. Do you want interaction with customers? YES YES YES If you’re trying to appeal to the leaders of tomorrow, or to attract a new customer base, then try it out TRY IT OUT IT’S A TOOL – lets use it
83. SOCIAL MEDIA PROGRAM1 ANALYZE Social media measurement Reach Frequency/traffic Influence Conversations and transactions Sustainability Sentiment There are several tools available for measuring these parameters
89. Talk to me…… Banky Ojutalayo STARFISHMOBILE Nigeria banky@starfishmobile.com +234 705 1001001 Twitter: @banks_ojut Linkedin: http://ng.linkedin.com/in/bankyojutalayo
Editor's Notes
What is interesting in the table is that Africa is the most dynamic continent on Facebook gaining more than 50 % of its Facebook users in the last 6 months! Top raising countries on this continent are well, not surprisingly, Egypt (+1,6 million new users, +43 % change), Nigeria(+1,4 million new users, +83 % change) and South Africa (+750k new users, 25% change).
Have anyone ever come across these sorts of banners on any website? – This is the simple explanation of what social media is
While this decision tree may seem a bit simplistic, it’s meant to illustrate that when using social media tactics and tools, you must:Start with a deep understanding of your business goals; andMake them part of an overall marketing strategy.
Engage and drive traffic
Firstly, choose the right team….
Firstly, choose the right team….linking content should depend on relevance and value add to your target
Firstly, choose the right team….linking content should depend on relevance and value add to your target