Huddle Webinar - Engaging your workforce with social media tools
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Social media isn't just spamming your Facebook friends with your Farmville updates or tweeting what you had for breakfast. Companies large and small use social media to empower staff, connect to partners and engage customers. Do you want to find out how? Andy McLoughlin, Huddle's VP Strategy, will talk about the right and wrong ways that your company can embrace social media.
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Huddle Webinar - Engaging your workforce with social media tools
- 1. Engage your workforce with social media tools Andy McLoughlin
- 2. Huddle is a cloud collaboration platform “ Enterprise ready” with web 2.0 usability Launched in April 2007 by Andy and Ali Headquartered in London and home to 43 staff ♥ by tens of thousands of companies of all sizes A little bit about us...
- 3. Securely manage all your projects from one place Share files with online editing, auditing, permissions and workflow Collaborate and organise with discussions, whiteboards and tasks Arrange meetings with integrated telephone and web conferencing Work the way you want! Multi language, RSS, iCal, social networks, desktop, intranet, mobile integrations and API
- 6. Social media is not (just)
- 7. Social media is... (and many, many more)
- 8. Employees, customers, partners, suppliers
- 9. Giving them a voice
- 10. Thousands of social media channels How can you empower your staff?
- 11. Option 1: don’t!
- 14. Option 2: “let them run wild”
- 17. Option 3: create guidelines and trust a select few?
- 19. http://www.flickr.com/photos/eye2eye/50892860/ It’s all about the conversation
- 20. Be out there and engage, engage, engage
- 22. Allow conversations to occur where your consumers are
- 25. Great tools to track online conversations
- 26. Listen to what your users want
- 27. Empower your community to help each other
- 28. Zendesk And if things do go wrong, make sure you have social tools in place
- 31. http://www.flickr.com/photos/mbiddulph/3644376321 Social tools on the inside
- 34. Hooray for social media nirvana!
- 36. social media
- 39. Thank you! Email: andy@huddle.net Twitter: @bandrew
Editor's Notes
- # Connect remote teams, give them a sense of unity # Create online discussions rather than starting unmanageable email chains # You can share the latest version of documents and not lose track of which version is the latest after all the edits # Conference calling facilities and screen sharing included in your account # You can make announcements to everybody you invite in and know that it will not be missed # Never miss a deadline, use RSS to keep everyone updated # Track changes to materials, full audit trail
- A year ago Virgin Atlantic sacked 13 cabin crew after they used Facebook to call passengers "chavs" and claimed that the airline's planes were full of cockroaches. Some companies have had their own use of Twitter hijacked by enterprising web users. Last April the Telegraph newspaper set up a so-called "Twitterfall" for its coverage of the budget. The idea was to include any tweets being created on the service that included the tag "#budget". Unfortunately Twitter users spotted that it was unmoderated, and embarrassed the paper and its owners with a stream of tweets such as "Breaking news: Barclay Brothers to pick up your tax bill in unprecedented act of philanthropy. #Budget" – and worse.
- made disparaging reference to homosexuals and indicated that the author planned to spend their evening pursuing women.