NISO Webinar: Evolving Trends in Collection Development Part 1: New Models for Journal Article Access

1. http://www.niso.org/news/events/2013/webinars/article_access
NISO Webinar:
Evolving Trends
in Collection Development
Part 1:
New Models for
Journal Article Access
Wednesday, March 6, 2013
Speakers: Cyril Oberlander,
Roy S. Kaufman, William (Bill) Park

2. Articles Just-in-Time
Libraries & Get It Now
Cyril Oberlander
Library Director
State University of New York
Geneseo College
cyril@geneseo.edu
585-245-5528

3. Articles Just-in-Time
Libraries & Get It Now
Cyril Oberlander
Library Director
State University of New York
Geneseo College
cyril@geneseo.edu
585-245-5528

4. Articles Just-in-Time
When researchers are looking for articles, it
can be an adventure…
• Open web and search pages of links and
find many pay sites.
• Find full-text subscribed by Library – thank
you – but with 6-8% price increases each
year, libraries can’t buy subscriptions to
everything and are cutting. Subscribe
to it
• Request from library and wait 24-48 hours
for interlibrary loan. Free but many hands.
ILL or
• What about a hybrid? Just-in-Time Articles Buy It
Borrow it
Find It
Somewhere

5. Articles Just-in-Time
When researchers are looking for articles, it
can be an adventure…
• Open web and search pages of links and
find many pay sites.
What happens when
• Find full-text subscribed by Library – thank for
researchers stop looking
you – but with 6-8% price increases each
articles that are too costly?
year, libraries can’t buy subscriptions to
everything and are cutting. Subscribe
to it
• Request from library and wait 24-48 hours
for interlibrary loan. Free but many hands.
ILL or
• What about a hybrid? Just-in-Time Articles Buy It
Borrow it
Find It
Somewhere

6. Articles Just-in-Time: Get It Now
ILL Staff View of Article Request in ILLiad

7. Open URL ILLiad Addon: Get It Now

8. Open URL ILLiad Addon: Get It Now
ILLiad Addon OpenURL Search
Finds both available full-text
& Get It Now from CCC

9. Open URL ILLiad Addon: Get It Now

10. CCC Get It Now ILLiad Addon
Automatic
This appears when
there is a match, just
Click tab
& Accept to get it

11. Articles Just-in-Time
Filled in
29 minutes

12. Articles Just-in-Time
When researchers and librarians are
looking for articles, keep in mind our
workflow adventure prefers a
balance of affordability, simplicity,
find-ability, and a timely process.
Make Workflows Subscribe
to it
Make Sense
ILL or
Buy It
Borrow it
Find It
Somewhere

13. Introduction and
Overview
Bill Park
CEO

14. Agenda
 Introduction
 Challenges
 DeepDyve Solution
 DeepDyve Progress
 Opportunities
Confidential 14

15. Introduction to DeepDyve
 Our Mission:
“Empower unaffiliated information professionals by making
authoritative research more affordable and simple to access.”
 We are…
–…a technology company based in Silicon Valley backed by high
profile venture and angel investors
–…an aggregator of over 7 million articles from over 3000
journals sourced from over 100 leading publishers
–…an innovator that has developed a „Netflix for research‟ to
rent and view full-text articles from the cloud
Confidential 15

16. Challenges: Today’s Unaffiliated User
1 Billion visits per year
Academic publishers receive 2 billion visits
per year, half of whom are “unaffiliated”
Google visitors.1
999 million turn-aways per year
A conversion rate of 0.1%. 1
JOURNAL
Among the many
high expectations
and promises
witnessed at the etc
1 DeepDyve research
Confidential 16

17. DeepDyve - Simple, Affordable Access
Research at your fingertips.
7 million articles
3000 journals
All in one place
Time is money.
Cloud access anytime, anywhere
Personal home page of journals
…For as little as $1 per article
Confidential 17

18. Growing Network of Publishers
7,000,000
rentable articles,
plus millions more
free articles from
PMC, PLoS, ArXiv
and more
3,000 peer-
reviewed journals
100 leading
academic and
scholarly
publishers
0 evidence of
cannibalization
18

19. Plans, Features & Benefits
DeepDyve Plans
Freelancer
• $20 one-time payment
• 5 rental tokens
• 30 day expiration date
Professional
• $40/month
• 40 rentals per month
• 1 year expiration date
Features & Benefits
 Single login
 7 million articles
(no embargo)
 Rent and read for 1 mo.
 Personal home page
 Weekly journal updates
 Email & RSS search alerts
 Google / PubMed plug-in
Confidential 19

20. Brief History of DeepDyve
Launched service 2+ yrs ago…
 Initial focus areas…
 Content acquisition
 User experience, usage data
 Free trials and LOTS of testing
 Last year…
 Achieve critical mass of content
 New features, continued improvement
 Price testing, monetization
Confidential 20

21. Dec-06 Dec-06
Jan-07 Jan-07
Feb-07
Confidential
Feb-07
Mar-07 Mar-07
Apr-07 Apr-07
May-07 May-07
Jun-07 Jun-07
Jul-07 Jul-07
Aug-07 Aug-07
Sep-07 Sep-07
Oct-07 Oct-07
Nov-07 Nov-07
Dec-07 Dec-07
Jan-08 Jan-08
Feb-08
# Articles
Feb-08
Mar-08 Mar-08
Apr-08 Apr-08
May-08 May-08
# Monthly Subscribers
Jun-08 Jun-08
Jul-08 Jul-08
Aug-08 Aug-08
Sep-08 Sep-08
Oct-08 Oct-08
Nov-08
21
Nov-08
•
•
•
•
Viral
Mobile
Momentum From 2012 into 2013
Goals for 2013
Scale and profitability
# Reg Users
10MM+ rentable articles

22. DeepDyve User Profile
 Where do they come from?
– Google
– Direct visits
– Rental links on publisher sites
 Who are they?
– 95% of email addresses are .com / .co
– 75% of visitors are from outside the US
– 5% mobile, but fastest growing
– Top 20 countries: US, UK, India, Germany, China, Canada, France,
Italy, Japan, Philippines, Spain, Iran, S. Korea, Australia, Brazil, Turkey,
Taiwan, Netherlands, Malaysia and Poland
 Where do they work?
– Biopharma, IT, Law, Finance, and Professional services (agency)
Confidential 22

23. Small / Mid Corporations – Untapped Industries
ESTIMATED
NUMBER RECEIPTS
NAICS DESCRIPTION OF FIRMS EMPLOYMENT ($1,000)
Total 6,049,655 120,604,265 29,746,741,904
Forestry, Fishing, Hunting, and Agriculture Support 22,949 172,105 28,494,852
Mining 20,682 700,887 395,569,430
Utilities 6,123 622,757 573,769,194
Construction 799,811 7,267,883 1,711,273,328
Manufacturing 286,701 13,320,172 5,292,235,575
Wholesale Trade 334,676 5,964,850 5,986,216,929
Retail Trade 712,947 15,759,928 3,966,104,127
Transportation and Warehousing 174,265 4,395,432 694,227,721
Information 75,686 3,399,313 1,060,676,927
Finance and Insurance 264,193 6,548,868 3,703,772,810
Real Estate and Rental and Leasing 301,068 2,224,175 461,625,480
Professional, Scientific, and Technical Services 787,157 8,179,941 1,369,803,351
Management of Companies and Enterprises 28,139 3,121,402 508,012,222
Administrative and Support and Waste Management and Remediation Services
328,742 9,983,661 645,923,582
Educational Services 77,102 3,039,385 284,266,566
Health Care and Social Assistance 615,067 16,797,647 1,679,316,938
Arts, Entertainment, and Recreation 116,658 2,008,567 196,051,945
In U.S. alone, over 6MM companies with fewer than 500
Accommodation and Food Services 476,957 11,564,864 610,475,522
employees.
Key industries: Finance, Health, Sci/Tech, Mfg
- U.S. Census Bureau Statistics of U.S. Businesses, 2007
Confidential 23

24. User Proliferation Faster Than Product
Proliferation
Few Product Options User Segments
 Product  Institutions
– Hard copy (print) – Large Academic
– Electronic copy (PDF) – Large Corporate
 Pricing – Government
– Site License (highly customized)  Regions
– Individual subscription / PPV – U.S.
– EU, Japan
 Mid-Sized Institutions
Journal of – Regional, “niche” colleges
Shrubbery – Mid-sized businesses
 Small Biz, End users
– Startups; departments
– Individual researchers
 Emerging Mkts
– BRIC
Confidential 24
– AP, Etc

25. Industry opportunities
 Unaffiliated market
– Small-mid sized businesses
– Emerging markets
– Continued innovation on UX and new access models
 Publisher market
– Have moved beyond “pilot” stage
– Sales/marketing collaboration to reach those segments?
– Technology solutions?
 Academic market
– Needs and requirements less clear to us
– ILL or PDA? Other?
Confidential 25

26. Questions?
William (“Bill”) Park
wpark@deepdyve.com
408-773-0110, ext 777
Confidential 26

27. Evolving Trends in Collection Development
Integrating Content, Licensing & Analytics
Roy S. Kaufman
Managing Director, New Ventures
Copyright Clearance Center
March 6, 2013

28. Re-imagine Information Acquisition
THEN NOW
28

29. Integrated Licensing and Content Solutions
Integrated workflows Publishers’ websites
Get It Now RightsLink
Analytics
PaperStats
29

30. Get It Now – The Beginning
• California State University System
• Interlibrary Loan (ILL) delivery times
not meeting user expectations
• Current ILL borrowing process
for journals outdated
• Spent over $1M for ILL and borrowed
143,830 articles in 2008-09
• Over 50% of ILL borrowed
content not used
30

31. Get It Now
• Provides just-in-time fulfillment of journal content
• Augments an ILL operation
• Developed in cooperation with CSU and SUNY IDS
• Successful pilot program
• Easy to implement and use
• No up-front fees
31

32. Sample of Participating Institutions
• American University • Southwestern University
• Brooklyn Law School • SUNY System (Albany, Buffalo, College of
• Bucknell University Optometry, Fredonia Geneseo, New
• California State University System (Channel Islands, Paltz, Oneonta, Oswego, Tompkins Cortland, Upstate
Chico, Fresno, Fullerton, Maritime, San Jose, Stanislaus) Medical)
• The College of Saint Rose • Tarleton State University
• CUNY Graduate Center • Texas State University
• Drake University • Transylvania University
• Eastern Kentucky University • University of Central Florida
• Florida Institute of Technology • University of Cincinnati
• Fort Valley State University • University of Connecticut
• Indiana Wesleyan University • University of Maryland
• Ithaca College • University of Nebraska
• IUPUI • University of Notre Dame
• James Madison University • University of St. Thomas
• Lynchburg College • University of South Dakota
• Mount Sinai School of Medicine • University of Tulsa
• Nazareth College of Rochester • University of Vermont
• Northeastern Illinois University • University of West Virginia
• Norwich University • University of Wisconsin Madison
• Oregon State University • Utica College
• Saint Anselm College • Western Washington University
• Shippensburg University • Worcester Polytechnic Institute
• Yale Law School
32

33. Rights, Rental, Acquisition from the Point of
Content
• Full suite of content options at
the publisher‟s site:
– Rent and/or Purchase
• Bookmark and add notes
• Search within the article
– Reprints
– Get Permissions
33

34. 34

35. Content Viewer
35

36. PaperStats™
Analysis and Maintenance
• Data on content usage
– Subscriptions
– Local library
– Document deliveries
• Assess spending across
subscriptions and document
delivery
• Quantify the value of your content
purchases
36

37. Questions?
For more information:
Roy S. Kaufman
Managing Director, New Ventures
Copyright Clearance Center
rkaufman@copyright.com
37

38. NISO Webinar
Evolving Trends in Collection Development Part 1:
New Models for Journal Article Access
Questions?
All questions will be posted with presenter answers on
the NISO website following the webinar:
http://www.niso.org/news/events/2013/webinars/article_acce
ss
NISO Webinar • March 6, 2013

39. THANK YOU
Thank you for joining us today.
Please take a moment to fill out the brief online survey.
We look forward to hearing from you!