Do you understand the key elements that lead to highly successful co-op marketing programs? Check out this presentation to get practical guidance on how to move your program forward.

1. Breakthrough Co-Op Marketing
MODERNIZED AND MEASURABLE STRATEGIES FOR
LEADING NATIONAL BRANDS
February 2015

2. As a company built on connecting
consumers with brands’ locations...

3. ...we love a good co-op program!

4. Co-op programs, which allow large brands
to subsidize the marketing efforts of their
affiliates, offer several benefits:

5. Increased brand awareness,

6. Increased reseller satisfaction,

7. ...and increased visibility into
reseller marketing.

8. These returns can be optimized by
following a few key rules:

9. 1. Make it as easy as possible for
affiliates to execute approved
campaigns.

10. 2. Incentivize affiliates to invest in
the best performing tactics.

11. 3. Reimburse professionally and in a
timely manner.

12. After following the rules, are you
still running into challenges?

13. Here at Balihoo, we see the same 5
problems over and over:

14. 1. Low affiliate adoption
Affiliates simply aren’t interested in marketing your
products or services, or find it too overwhelming.

15. 2. ROI isn’t trackable
Old fashioned tactics and lack of 2-way communication
make it impossible to track the return on your marketing
dollars.

16. 3. Program administration is difficult
For brands that have hundreds or thousands of locations
or agents, managing claims can be a strain on staff.

17. 4. Affiliates don’t want to float the cash
Affiliates aren’t able to cover large marketing expenses
and wait for reimbursement.

18. And the biggest problem of
them all...

19. 5. Affiliates’ marketing programs
lack strategy
Affiliates aren’t marketers by trade, and don’t have the time or
knowledge to execute proven marketing strategies.

20. The best performing tactics are
underused:
○ Display Advertising
○ Search Engine Optimization
○ Paid Search Campaigns
○ Local Listings

21. In fact, the affiliates of Balihoo customers
rarely engage in digital tactics.

22. Digital tactics are simply too hard
for affiliates to execute.

23. This lack of digital strategy often
makes co-op programs an
expense...

24. … instead of an investment.

25. In fact, some brands want adoption to
be low, so they can spend the
remaining funds elsewhere.

26. We believe marketing on the local
level should produce returns...

27. ...that are MEASURABLE.

28. Co-op programs are a piece of the puzzle.

29. And in local marketing, they simply
can’t live alone.

30. In 2015, leading brands are taking
back control of their local marketing
dollars,

31. while making it easier for their
affiliates.

32. Investing in the best performing
tactics on behalf of their affiliates

33. Providing increased ROI, tracking, and
metrics.

34. Don’t just give your affiliates dollars...
give them measurable results.

35. But how?

36. Co-op programs are evolving from
subsidized activities performed by
your affiliates...

37. ...to measurable local marketing that
puts your dollars to work for them.

38. In 2015, co-op programs are being
supplemented by 3 digital tactics built
to drive consumers to your locations.

39. (WHETHER YOU HAVE 100 LOCATIONS OR 10,000)

40. 1. Local Websites that drive leads
via organic search.
LEARN MORE ABOUT LOCAL
WEBSITES STRATEGY

41. 2. Local Paid Search that turbo-
charges traffic for fast results.
LEARN MORE ABOUT LOCAL
PAID SEARCH STRATEGY

42. 3. Localized Display Ads that optimize
conversions via advanced targeting.
LEARN MORE ABOUT
LOCALIZED DISPLAY STRATEGY

43. To learn more about how national
brands are executing results-driven
digital campaigns on behalf of their
affiliates, take a self guided tour of the
Balihoo platform.

44. ABOUT BALIHOO Leading national brands, across a
multitude of industries, use the Balihoo local marketing
platform to activate millions of data-driven local campaigns
for over 350,000 local outlets.
Balihoo is proud to call many of the top companies in the
world our customers, including Aflac, Geico, Wendy’s and
New Balance.
WWW.BALIHOO.COM
sales@balihoo.com | balihoo.com | 866-913-8417