Total bilateral trade between the US and Italy exceeds $50bn a year. Yet, mapping the true extent of business activity between Italy and the US has traditionally been a remarkably difficult task. Updated, reliable information about businesses that operate in the Italy-USA ecosystem is useful not only to institutions and trade associations, but is also vital to entrepreneurs, managers, academics, etc.. BAIAbase solves the problem by providing the first Web-based, public, editable database of companies that have a direct Italy-USA connection.

1. BAIAbase:
Mapping Business Links between Italy and the USA

2. Problem
• What are the Italian software companies in SV?
• How many companies with Italian ownership exist in
the state of New York?
• How do I find service providers that help enter the US
market?
• What are the American companies in Turin?
a. No single, reliable Italy-USA business database
b. Static, outdated, perishable data
c. Demand from public institutions and private
business
d. Difficult to identify entry-points into markets
e. Difficult to identify candidate partners

3. Solution? BAIAbase!

4. What is BAIAbase?
• Wiki-style database of companies that
– Are US subsidiaries of Italian companies or with Italian
owners
– Are Italian subsidiaries of American companies
– Facilitates business between Italy and USA
• How does it work?
– Leverage crowdsourcing to keep data up to date
– Anybody can add/change/update a company
– Open to anyone, Free to list
• A true, open, living directory of US-Italy business

5. BAIAbase Beta Overview

7. Browsing
Users can browse through
a list of companies by
selecting industry and
sectors category or in
alphabetical order.

8. Browsing
Within each category,
companies are listed with
some basic information so
that users can quickly see
which companies they want
to view and click on the
listings they are interested
in. BAIAbase has the
capability to highlight or
feature specific listings in
each category.

9. Searching
Users can also search the
database based on several
criteria. They can select
keywords, one or multiple
categories, language,
location and other search
criteria…

10. Searching
… When users select
whether to search for
companies based in the
USA or in Italy, the search
criteria change
dynamically to enable
searching for specific
company characteristics.
For examples, in Italy users
can search “Italian
subsidiaries of US
companies”…

11. Searching
… Or in the US, users can
search for “US companies
with Italian ownership”.

12. Viewing
Each company listed in the
database has a dedicated
page which displays all the
information that users
have contributed about the
company, including sector,
description, classification of
the type of US-Italy
activity, address, # of
employees, contact
information, stage, Linkedin
and Facebook company
profiles, etc.

13. Editing
Any user can click on a
button and add information
or change the existing
information about a
company. All changes must
be approved by a
BAIAbase administrator
and are not published until
they are approved.

14. Adding
If a company is not listed in
the database, any user can
create a new company
listing. All new companies
added to the database must
meet the minimum listing
criteria and must be
approved by a BAIAbase
administrator.

15. The Vision
BAIAbase will be the public, open, always updated
Italy-US business database of reference
• A public service
• Deep company data (financials, milestones, news,
contacts, products, etc.)
• Rich Industry and segment reporting
• Valuable research, analysis and marketing tool
• Used by companies, institutions, foundations and
individuals

16. Questions? Feedback?
base@baia-network.org