Ted Prodromou shares the story of how he filled his client pipeline in less than 30 days by spending less than 30 minutes a day on LinkedIn answering questions and helping people. From the July 2013 Bay Area Consultants Network (BACN) meeting in San Rafael, CA.

1. LinkedIn Results in 30
Minutes a Day or Less
Ted Prodromou
www.tedprodromou.com

3. LinkedIn Facts
 Surpassed 225 million members in May 2013
 Adding 2 new members every second
 Over 50% of members are college graduates
 9 of 10 executives use LinkedIn at least once a week
(Forbes)
 2.7 million company pages
 1.5 million groups

4. My LinkedIn 30/30 Challenge
 I would spend no more than 30 minutes per day on
LinkedIn in June
 My only goal is to help as many people as possible. No
promotions or selling of my services.
 I would share interesting articles from external
websites, share interesting content from the LinkedIn
timeline, Like content from the timeline, answer
questions in groups, comment on group discussions and
connect with people who are in my target audience.

5. Preliminary Results – First 10 Days
 The number of times I appear in LinkedIn Searches increased
120%
 The number of times my profile was reviewed by others
increased 150%
 The number of people reaching out to me to connect tripled
 The number of people emailing or calling me after connecting
quadrupled
 Traffic to my website increased over 400%
 And I picked up a couple of new ideal clients!

6. LinkedIn Profile Views

7. Website Traffic

8. 3 Steps to Success
 Build a strong foundation
 Focus on helping others
 Be consistent

9. Building a Strong
Foundation

10. Strong Foundation
 Your LinkedIn Profile is the key to success
 Think of your profile as a landing page where you need
to make a strong first impression
 Complete your profile 100% - an incomplete profile
looks unprofessional and you will appear in LinkedIn
searches more often with a complete profile
 Make at least 500 connections
 Use a professional picture
 Use keywords in your profile and skills

14. Professional Headline
 Most people use their job title or a non-descript phrase
 Treat it like a Tweet or Google Ad headline to entice
people to click on your profile to learn more
 Use your USP to let people know how you can help them

15. Would you connect with these people?

16. Would you connect with these people?

17. Where else does your Professional
Headline appear?

18. Save these pictures for Facebook

19. Use keywords frequently

20. Helping Others

21. Status updates
 Share interesting articles, blog posts, videos and
updates in your Status Updates
 You can use @ and # like on Twitter

22. Share content from LinkedIn Today

23. Like, Comment and Share

24. Join in your network’s discussions

25. Endorse others

26. Recommend others

27. Send a personal note after
connecting

28. Comment, Like and Share
Company updates

29. Comment, Like and Share
Influencer posts

30. Participate in active groups

31. Be Consistent

32. What I learned
 When I was fully focused during my daily LinkedIn visits,
the number of views of my profile increased, the
number of Likes of my posts, and sharing of my content
increased
 When I was just “doing my time” and not fully engaged,
I had almost no engagement from others
 I could generate more engagement with 10 minutes of
focused time than during 30 minutes of unfocused time
 Saturday is the best day to share content and engage
others in conversation

33. Have a plan
 Focus on interacting in no more than 2-3 groups at a time so
you don’t spread yourself too thin
 Never self-promote in groups. Focus on helping others and
they will get to know, like and trust you which builds long-
term relationships.
 Always send personalized invitations when you are reaching
out to others
 Always send personalized emails to people you connect with
and let them know why you appreciate them connecting with
you
 Have fun!

34. For more information
ted@tedprodromou.com
www.tedprodromou.com