Managing Your Professional Identity

Slide 1: Managing your professional identity The Web Sessions Delivered by Web Services, University of Bath

Slide 2: Traditional identity •How you are seen by your colleagues •How you are seen by your peers •How you are seen by the general public http://www.flickr.com/photos/worldeconomicforum/2214630924/

Slide 3: How is that gauged? • By your conduct • By the things you say • By the things others say about you • By what you write • By the way you write it • Through… face to face, papers, peer review, presentations… http://www.flickr.com/photos/mag3737/1997114236/

Slide 4: Professional and personal have fused together thanks to…

Slide 6: Social networking particularly has changed the way we interact…

Slide 7: Identity now extends to… •Your friends; who they are / what they do •Your personal life / interests http://www.flickr.com/photos/dan_dan/279764886/

Slide 8: A window into your private life (But it isn’t always a bad thing!) http://www.flickr.com/photos/fuenteshe/382870861/sizes/o/

Slide 9: “It aint what you do it’s the way that you do it” What you say… How you say it…

Slide 10: Consider who might look you up • Current employers • Prospective employers • Students • Colleagues • Peers http://www.flickr.com/photos/schoey/2129866868/

Slide 11: Consider this… Choose your friends wisely http://www.flickr.com/photos/cerpntaxt/42348941/

Slide 12: You are Bob Smith… • You sign up to social networking site • You add your colleagues • You also add your friend • You keep it professional / managed • Your friend finds a pic he took a couple of years ago and adds it to his page tagging it “Bob Smith – night to remember…” http://www.flickr.com/photos/bre/532019377/

Slide 13: http://www.flickr.com/photos/st-stev/2174536378/sizes/l/

Slide 14: Social Networking • DO lock down your profile if you’re not comfortable exposing your private life • DO choose your friends carefully • If you wish you can: – lock down your photos – and your wall http://www.flickr.com/photos/holster/195031415/

Slide 15: Getting lost in informality… • Blogging: Using the blog to ‘vent’ against employers/colleagues can go against you • Twittering: Builds a picture of your life (in and outside work) http://www.flickr.com/photos/ricoslounge/38351363/

Slide 16: Know your rights… • Consider what you say • Be aware what others may publish • Understand Data Protection http://www.flickr.com/photos/11382496@N03/2207621281/

Slide 17: Consider… What you say; on comments, blog posts, forums, personal websites, social networks How much information you make publicly available; check privacy policies on sites http://www.flickr.com/photos/ppdigital/2054207285/

Slide 18: • HUGE benefits to all these tools • Can be used in a positive way • This culture shift isn’t such a bad thing • But BE CAUTIOUS

Slide 19: • We all use them • We just choose what we’re comfortable exposing… and how we wish to present ourselves

Slide 20: Any questions? The Web Sessions Delivered by Web Services, University of Bath