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    Mature Audiences

    Contains Adult
    Themes & Profanity
TRUST
WHY
NOW?
APPLES
HURDLE
“
You can use SOCIAL MEDIA
   to create a stampede of
  RAVING FANS who will
BEAT DOWN YOUR DOOR
  and DEMAND TO BUY
        from you
“  Your ROI for using
    SOCIAL MEDIA
    is that you will
STILL HAVE A BUSINESS
     in five years
TROY DEAN
  @troydean
  bit.ly/troydean
$
grovo.com
%
ROI =
      Gain - Cost
         Cost
MAGIC
METRIC
LCV
LIFETIME
CUSTOMER
  VALUE
$816
CPS
COST
 PER
SALE
TRAFFIC
 LEADS
 SALES
%
100   11   11
%
600   16.7   100
%
100   11   11
11

     X
     $816   $8976
%
$8976
        30   $2693
$2693


        /
        11   $245
$2.20   600   $1320
$660
$1320


        $
        $660   $1980
$2693


        $
        $1980   $713
%
ROI =
      Gain - Cost
         Cost
ROI =
     /2693 - 1980
         1980
/
ROI =
       713
      1980
%
ROI =   36%
MAGIC
METRIC
TRAFFIC
 LEADS
 SALES
%
600   16.7    100


100   11      11


11    $816   $2693
%
ROI =
      Gain - Cost
         Cost
bit.ly/
eotwroi

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Troy Dean - Social ROI