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Dominate SEO with Wordpress
Actionable Approaches for Small Business Growth Online


                                    Presented by:
                                    Michael David




                    michael david | michael@tastyplacement.com | @tastyplacement
Dominate SEO with Wordpress
Roadmap for This Presentation


   Actionable Items We Will Cover:

         Google Rankings in 3 Minutes
         Why WordPress?
         WordPress Optimization
         Advanced Link Building



                    michael david | michael@tastyplacement.com | @tastyplacement
Dominate SEO with Wordpress
Traffic & Rankings in 3 Minutes


 Website




                      michael david | michael@tastyplacement.com | @tastyplacement
Dominate SEO with Wordpress
Traffic & Rankings in 3 Minutes


 Website
 Inbound Links




                      michael david | michael@tastyplacement.com | @tastyplacement
Dominate SEO with Wordpress
Traffic & Rankings in 3 Minutes


 Website
 Inbound Links
 Local Maps/Cit.




                      michael david | michael@tastyplacement.com | @tastyplacement
Dominate SEO with Wordpress
Traffic & Rankings in 3 Minutes


 Website
 Inbound Links
 Local Maps/Cit.
 Social Space




                      michael david | michael@tastyplacement.com | @tastyplacement
Dominate SEO with Wordpress
 Why WordPress?

Why Wordpress?

  Full Word Processor Style Interface, no “webmaster” needed
  Speed to Publishing
  Built in Blogging & Page Management & Navigation
  Search Friendly: Architecture, URLs, Crawlable
  Plug-ins & Support & Frameworks
  Social Features: integration & commenting




                    michael david | michael@tastyplacement.com | @tastyplacement
Dominate SEO with Wordpress
 WordPress: Basic Optimization

Basic WordPress Optimization

  Keywords: Research, Group, & Infuse
  Blog About What You Know & Love
  Don't Skimp on Design, Impacts Conversions
  Don't Skimp on Design for Multiple Devices
  Write Superior Content for Links & Customers
  Support Your Site With Links, Maps & Social Activity




                     michael david | michael@tastyplacement.com | @tastyplacement
Dominate SEO with Wordpress
 WordPress: Advanced Optimization

Advanced WordPress Optimization

  Test & Improve Load Times with Google Site Speed
  Install Caching Software to Speed it Up
  Use a Responsive Framework
  Use Analytics to Learn About User Behavior & Set Goals
  Monitor Health With Google Webmaster Tools
  Build Focused Landing Pages & Monitor Conversions




                     michael david | michael@tastyplacement.com | @tastyplacement
Dominate SEO with Wordpress
 General: Advanced Link Building

Link Building & Viral Content

  Videos, Articles, How-tos and Infographics
  P: 550, Tweet: 169, +1: 73, Links: 500
  Do Studies, Go Big
  Light a Spark With Social Media, Press Release
  Follow Up: Tweeps? Ask for Link!
  Keep Pushing Out Best Content




                       michael david | michael@tastyplacement.com | @tastyplacement
Dominate SEO with Wordpress
Advanced Installation for Maximum Performance



                                 Questions?
                                 Q&A Follows
                                 Email Me




                    michael david | michael@tastyplacement.com | @tastyplacement

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Dominate SEO with WordPress

  • 1. Dominate SEO with Wordpress Actionable Approaches for Small Business Growth Online Presented by: Michael David michael david | michael@tastyplacement.com | @tastyplacement
  • 2. Dominate SEO with Wordpress Roadmap for This Presentation Actionable Items We Will Cover: Google Rankings in 3 Minutes Why WordPress? WordPress Optimization Advanced Link Building michael david | michael@tastyplacement.com | @tastyplacement
  • 3. Dominate SEO with Wordpress Traffic & Rankings in 3 Minutes Website michael david | michael@tastyplacement.com | @tastyplacement
  • 4. Dominate SEO with Wordpress Traffic & Rankings in 3 Minutes Website Inbound Links michael david | michael@tastyplacement.com | @tastyplacement
  • 5. Dominate SEO with Wordpress Traffic & Rankings in 3 Minutes Website Inbound Links Local Maps/Cit. michael david | michael@tastyplacement.com | @tastyplacement
  • 6. Dominate SEO with Wordpress Traffic & Rankings in 3 Minutes Website Inbound Links Local Maps/Cit. Social Space michael david | michael@tastyplacement.com | @tastyplacement
  • 7. Dominate SEO with Wordpress Why WordPress? Why Wordpress? Full Word Processor Style Interface, no “webmaster” needed Speed to Publishing Built in Blogging & Page Management & Navigation Search Friendly: Architecture, URLs, Crawlable Plug-ins & Support & Frameworks Social Features: integration & commenting michael david | michael@tastyplacement.com | @tastyplacement
  • 8. Dominate SEO with Wordpress WordPress: Basic Optimization Basic WordPress Optimization Keywords: Research, Group, & Infuse Blog About What You Know & Love Don't Skimp on Design, Impacts Conversions Don't Skimp on Design for Multiple Devices Write Superior Content for Links & Customers Support Your Site With Links, Maps & Social Activity michael david | michael@tastyplacement.com | @tastyplacement
  • 9. Dominate SEO with Wordpress WordPress: Advanced Optimization Advanced WordPress Optimization Test & Improve Load Times with Google Site Speed Install Caching Software to Speed it Up Use a Responsive Framework Use Analytics to Learn About User Behavior & Set Goals Monitor Health With Google Webmaster Tools Build Focused Landing Pages & Monitor Conversions michael david | michael@tastyplacement.com | @tastyplacement
  • 10. Dominate SEO with Wordpress General: Advanced Link Building Link Building & Viral Content Videos, Articles, How-tos and Infographics P: 550, Tweet: 169, +1: 73, Links: 500 Do Studies, Go Big Light a Spark With Social Media, Press Release Follow Up: Tweeps? Ask for Link! Keep Pushing Out Best Content michael david | michael@tastyplacement.com | @tastyplacement
  • 11. Dominate SEO with Wordpress Advanced Installation for Maximum Performance Questions? Q&A Follows Email Me michael david | michael@tastyplacement.com | @tastyplacement