Social Media has become an integral and powerful tool for online retailers to engage customers. Use of social media properties and tools to interact with‚ incentivize and influence transactions has evolved from one of the activities brands did to a science that deserves focus and attention. Larger brands are carving out specialists teams to improve sales using social media. Given the cost of customer acquisition, retention becomes a key target for online retailers. Social Media and Social Commerce play a very important role‚ as they help brands build communities which in turn helps them stay connected with their consumers. At the Aurum CXO Dialogues listen from experts on how your brand can leverage Social Commerce‚ and what insights we can take from some of the early adopters of Social Commerce.

1. E-Social Commerce:The new way of
acquiring and engaging customers
Aurum-DealCurry CXO Dialogues
__________________________________________________________
Webinar on the 16th of January 2015: 3pm – 4pm

2. Aurum Equity Partners LLP
An investment banking firm, with a depth of diverse-sector experience.

3. Founder and Managing Partner
Sanjay Bansal
Sector specialization:
• Education
• Consumer Markets & Retail
• Agriculture Food & Beverages
• Real Estate & Hospitality
• Technology &
• Automotives
Deal Experience:
20+ years experience spread over
100+ deals
Previous Work Experience:
• Ambit Corporate Finance (Co-
Founder and Managing Director)
• Arthur Andersen Global
Corporate Finance
• KPMG Corporate Finance
• AF Ferguson and Co.
Academic Experience:
• Chartered Accountant (The
Institute of Chartered Accountants
of India)
• Advance Management Program
(Kellogg Business School)
• Bachelor of Commerce (Honors) -
Siri Ram College of Commerce at
University of Delhi.
Conferences & seminars:
Regular speaker at M&A, Private
Equity, Education, FMCG , Real
Estate & Hospitality Conferences.
Memberships:
• Charter member - The Indus
Entrepreneurs (TiE)
• Investor member - Indian Angel
Network
• Member of RICS (A global real estate
body)
Speaker Profiles

4. Ashish Jhalani
Speaker Profiles

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Aurum and does not carry any right of publication or disclosure to any other party. This note is
incomplete without reference to, and should be viewed solely in conjunction with, the verbal
briefing provided by Aurum.
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the accuracy and completeness of all information available from published and public sources
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employees, agents or advisors make any representation as to the accuracy, completeness,
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be construed as an offer to sell any securities in or assets of any of the companies referred to in
this document, or an invitation to offer.
Disclaimer

6. What is Social Commerce?
 Wikipedia Definition
 Social commerce is a subset of electronic commerce that involves social media,
online media that supports social interaction, and user contributions to assist
online buying and selling of products and services.
 Definition for You
 Social Commerce is about customers having the means to interact with one
another in order to make better buying decisions
 A perfect bond where social media and social interactions are leveraged to
promote buying and selling of products and services

7. Mark Z on Social Commerce

8. Why Social Commerce?
 Visibility to a Larger Audience
 Cost Efficient and Better Targeted Marketing
 Lower Customer Acquisition Cost
 Better Marketing ROI
 Word-of-Mouth Marketing (i.e., viral marketing) is free advertising
 More Loyal and Engaged Customer
 24x7x365 Active Engagement with Customer
 Better Customer Insights
 Maintains Direct Connect with Communities
 Source Credibility – Making Sales and Marketing Messages more Believable, Persuasive
and Trustworthy to the Customer
 Public Relations

9. Why Engage Customers on Social Media?

10. What's Driving Social Commerce in India?
• India Positioned as Fastest Growing Socially Networked Market
• 112 Million Facebook Users in India (~65% of Internet Users in
India – 2nd Worldwide)
• 18 Million Twitter Users in India (4th Worldwide)
• 26 Million Linked In Profiles from India (2nd Worldwide)
• 55+ Million You Tube Visits Per Month (Approx 36% of Online
Population in India)

11. Did you know?
90% of Purchases are Subject to
Social Influence

12. Social Commerce Dimensions
 Rating & Reviews
 Social Shopping
 Group Buying
 Shopping Communities & Clubs
 Recommendations & Referrals
 Forums & Communities
 Social Media Optimization
 Social Ads

13. Brief Examples
 25% of Leading Fashion Portal Revenues Attributed to Facebook
 25% of Chumbak Attributed to Facebook
 20% of Walk-Ins for Kaya Clinic Attributed to Facebook
 Totally Social Oriented – Lime Road

14. Challenges
 Customers can express their disappointment and negatively impact a brand’s
reputation
 Building a strong relationship with the customer takes time
 Privacy & Security Issues

15. Ecommerce Eco-System

16. Contact
ashish@etailingindia.com
+91 9987078084

17. Q&A
Aurum-DealCurry CXO Dialogues
__________________________________________________________
Webinar on the 16th of January 2015: 3pm – 4pm

18. Contact us at
Corporate Office
301 & 312 A, Suncity Business Tower
Sector 54, Gurgaon – 122002
India.
Fax: +91 124 4424485
Tel: +91 124 4424488
Website : www.aurumequity.com
Email: info@aurumequity.com
Facebook: https://www.facebook.com/aurumequity
LinkedIn: http://www.linkedin.com/pub/aurum-equity-partners-llp/86/91b/12
Contact me at -
sanjaybansal@aurumequity.com