The document discusses the need for a common file format for 3D art pipelines to WebGL applications. Existing formats like COLLADA have issues for WebGL use due to large file sizes and slow parsing. The proposed glTF format aims to be a "JPEG for 3D" with compact size, fast loading, and full feature support for 3D content. It presents glTF as a solution for bridging the gap between 3D tools and WebGL APIs. The document also provides an example workflow of exporting a 3D model from Maya to the glTF format using OpenCOLLADA and other converters.