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gilgiardelli favorited this 2 years ago
Presentation Transcript
- Slide 1: Adrenax Capital adrenalie in your dreams Early&seed stage venture capital Startup factory Executive Summary Augusto Camargo Sao Paulo, Brazil June/2007
- Slide 2: Agenda • Problem • Solution • Business Model • Underlying Magic • Marketing and Sales • Competition • Management team • Financial Projections • Current Status
- Slide 3: 3 years: No M&As. No Innovation. 1. In 2-3 years Brazil will not have enough (startups) companies for providing innovation and M&As. 2. Big Companies have food for the next 2-3 years. 3. Consumers will have few options of pure brazilian-like revolutionary products and services. Agenda: Problem
- Slide 4: Context for Startups in 2007 • Many M&A and IPOs of existing IT companies. • No VCs in Brazil for seed money. • No angels (pros). • Market focusing only on private equity • Incubators? • None creating high volume of Startups Agenda: Problem
- Slide 5: Adrenax Capital • Early&seed stage venture capital and startup factory: – Mantra: To grow smart startups. – Vision: We believe that the ultimate place for innovation in XXI century are startups. – Mission: To grow startups to feed big companies and market innovation. Agenda: Solution Big Companies Startups Private Equity
- Slide 6: Show me the money! • Our exit plans for the Startups are M&A and Founder(s) buyout in three years. • If the startup is not sold in three years (plan A) for a bigger company, by contract, the founder(s) must buy-it-out and pay back the initial investiment plus a small interest (plan B). Agenda: Business Model
- Slide 7: 3 Steps • Step 1: Find a innovation pain or gain (first). We are in a cloud of big companies looking for innovation. • Step 2: Create the Startup. We have a framework for Startup factory. We have access to the 10 of the top 20 brazilian universities. • Step 3: Sell the Startup. Our board and partners are our deal finders and makers. Agenda: Underlying Magic
- Slide 8: Trouble Sources • For entrepreneurs: – Pubs owners – Drug dealers – Trainee programs • For deals: – Internal R&D areas – Macro-economic events, journalists and Research firms that change winds direction – Other Startups Agenda: Competition
- Slide 9: A (quite) stable triangle • Augusto Camargo, CEO • Patrizia Parenti, CFO • Gil Giardelli, vice-president Agenda: Management Team
- Slide 10: Now. • Startups: – Startup factory framework tested – 9 companies founded – 8 companies @ break-even – 1 merge and 1 company sold • Entrepreneurs: – 3 partnerships with universities closed (UFSCar, FGV e FAAP) – 2 events planned for prospecting BPs Agenda: Current Status
- Slide 11: We believe in the... • “The art of start” – Guy Kawasaki • “Blue Ocean” – Kim & Mauborgne • “Know-how” – Ram Charam • “Getting Real” - 37signals • God



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