2. June 2018 / Page 1marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Apps load webpages
“fraud apps sell traffic; use hidden webview browser to load pages”
3. June 2018 / Page 2marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Same fraud apps as before
Houston, TX Bozeman, MT
Fraud apps faked locations to adsorb geotargeted ad budgets
4. June 2018 / Page 3marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Fake app traffic – real dataRepeatedly load webpages (e.g. galleries) in sequence or random
5. June 2018 / Page 4marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Apps load webpages, disguise
“fraud sites’ traffic from apps that also pass fake HTTP headers”
Source: SimilarWeb
6. June 2018 / Page 5marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Apps load just ads (no page)
Why load entire webpage when you can save
bandwidth (by just loading the ad) and get paid?
Pass fake data
via query strings
7. June 2018 / Page 6marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
About the Author
Augustine Fou, PhD.
acfou [@] mktsci.com
212. 203 .7239
8. June 2018 / Page 7marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Dr. Augustine Fou – Independent Ad Fraud Researcher
2013
2014
Published slide decks and posts:
http://www.slideshare.net/augustinefou/presentations
https://www.linkedin.com/today/author/augustinefou
2016
2015
2017