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Aspenware
             6000 Greenwood Village Blvd
             Greenwood Village, CO 80111
             303.798.5458

             www.aspenware.com




CASE STUDY   C–LEVEL

             With smaller screens and ever increasing information
             to present, clean and deliberate design is more
             important than ever.

             A user interface (UI) that is not well-designed will
             invariably fail. Mobile device aficionados and
             newcomers alike no longer have the time nor desire
             to bumble through bad UI. But software is far more
             than just UI. Design must be interwoven into the
             development process and evolve with users needs as
             the software takes shape.

             This is an example of how we approached the recent
             development of a mobile project.

             Shelby Huckabay, Designer at Aspenware
C–LEVEL


Overview.

C–Level is an annual
event and fundraiser
that connects Colorado
businesses with local
technology companies
to discuss upcoming
technology-specific
business opportunities.

Aspenware was approached by
the Colorado Technology
Association to develop a
mobile app for the event.
C–LEVEL


Sample 1.                     Sample 2.

Enhancing CTA’s already-      C-Level is a networking event characterized as
existing identity for the     forward-thinking and professional. To further
event, the typeface Futura    emphasize this aspect, we felt that the profile
was used on the primary
                              photos should be rendered in black and white.
icon to coincide with their
other event collateral.
C–LEVEL


Sample 3.

In addition to the
professional tone, we
wanted to evoke the essence
of the event — which is
both technological and
social. As a result, we
incorporated textures that
felt personable and modern.




Sample 4.

At the event, each quadrant
was defined by a color. To
help people delineate the
different quadrants in the
app, we used the same
colors to help users make
the connection between the
event (physical) and the
app (digital).
C–LEVEL


Sample 5.                          Sample 5.                          Sample 5.

To accommodate the full range of   As a result, early consideration   event (clean and modern),
attendees, we wanted to make the   was paid to the interface          as well as something native to
app available on all smart-phone   typography. We wanted to use       each device so that the type
devices (Android, iPhone, and      something appropriate for the      would be familiar to each user.
Windows Phone 7).




                                                                      Android




                                                                      iPhone




                                                                      Windows Phone 7
C–LEVEL


Sample 6.

We knew early on that we’d be
developing for multiple
devices with different screen
resolutions, so our layout
was intended to be so simple
that it could easily
accommodate the various
resolutions. See grid.
C–LEVEL


          Shelby Huckabay,
          Lead Designer

          Shelby ensures that usability
          informs the design, which
          informs the technology.
          He creates software that’s
          user-centric, exact and
          enjoyable to use. If you have
          any questions regarding
          technology and design you can
          reach him at
          s.huckabay@aspenware.com

          Find out more about Aspenware
          at www.aspenware.com
          .

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Aspenware Mobile Design

  • 1. Aspenware 6000 Greenwood Village Blvd Greenwood Village, CO 80111 303.798.5458 www.aspenware.com CASE STUDY C–LEVEL With smaller screens and ever increasing information to present, clean and deliberate design is more important than ever. A user interface (UI) that is not well-designed will invariably fail. Mobile device aficionados and newcomers alike no longer have the time nor desire to bumble through bad UI. But software is far more than just UI. Design must be interwoven into the development process and evolve with users needs as the software takes shape. This is an example of how we approached the recent development of a mobile project. Shelby Huckabay, Designer at Aspenware
  • 2. C–LEVEL Overview. C–Level is an annual event and fundraiser that connects Colorado businesses with local technology companies to discuss upcoming technology-specific business opportunities. Aspenware was approached by the Colorado Technology Association to develop a mobile app for the event.
  • 3. C–LEVEL Sample 1. Sample 2. Enhancing CTA’s already- C-Level is a networking event characterized as existing identity for the forward-thinking and professional. To further event, the typeface Futura emphasize this aspect, we felt that the profile was used on the primary photos should be rendered in black and white. icon to coincide with their other event collateral.
  • 4. C–LEVEL Sample 3. In addition to the professional tone, we wanted to evoke the essence of the event — which is both technological and social. As a result, we incorporated textures that felt personable and modern. Sample 4. At the event, each quadrant was defined by a color. To help people delineate the different quadrants in the app, we used the same colors to help users make the connection between the event (physical) and the app (digital).
  • 5. C–LEVEL Sample 5. Sample 5. Sample 5. To accommodate the full range of As a result, early consideration event (clean and modern), attendees, we wanted to make the was paid to the interface as well as something native to app available on all smart-phone typography. We wanted to use each device so that the type devices (Android, iPhone, and something appropriate for the would be familiar to each user. Windows Phone 7). Android iPhone Windows Phone 7
  • 6. C–LEVEL Sample 6. We knew early on that we’d be developing for multiple devices with different screen resolutions, so our layout was intended to be so simple that it could easily accommodate the various resolutions. See grid.
  • 7. C–LEVEL Shelby Huckabay, Lead Designer Shelby ensures that usability informs the design, which informs the technology. He creates software that’s user-centric, exact and enjoyable to use. If you have any questions regarding technology and design you can reach him at s.huckabay@aspenware.com Find out more about Aspenware at www.aspenware.com .