1. FOOTBALL CLUB PLEDGES SUPPORT FOR INITIATIVE PAGE 4
US OPERATORS READY FOR COMPATIBLE DEVICES PAGE 11
LOCATION-BASED CHECK-IN SERVICE PLANS TO TAKE PASSIVE
AWARENESS BEYOND MOBILES PAGE 14
MWC12 Daily DAY4_DAY4 29/02/2012 20:27 Page 1
BROUGHT TO YOU BY:
OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2012
IN THIS ISSUE
FC BARCELONA SIGNS FOR MOBILE
WORLD CAPITAL
ISIS CONFIDENT ON NFC HANDSETS
By Steve Costello
FOURSQUARE REVEALS FUTURE VISION DAILY
D AY F O U R • T H U R S D AY 1 S T M A R C H
By Paul Rasmussen
Ericsson
outlines vision
Cont. on P4 f
for connected
future
By Tim Ferguson
two things. One, that’s quick growth
of 10 percent. Two, you can also
Elop outlines
ans Vestberg, CEO of say, that’s 90 percent to go.” future with
H number one infrastructure
vendor Ericsson, used his
Mobile World Live keynote last
Vestberg reiterated
company’s forecast that by 2020
the
there will be 50 billion connected differentiate and can deliver the When identifying areas for future
three-tiered
focus
night to outline the importance of devices, noting that this will services that customers expect.” growth, Vestberg said: “I think the
technology in enabling the transform the world. “As we all The network head noted three next big thing will be enterprises
“networked society.” know, when one person gets areas of focus needed to deliver transforming their businesses by
In a presentation which was rich connected, their life changes. When high-quality connectivity: using these types of tools. And we
with visual concepts of a connected everything connects, the world optimising the macro network, to are going to be there to support that.” okia CEO Stephen Elop
future, Vestberg described progress
in the industry in recent years as
“mind boggling.”
changes. And we are in the midst of
this as an industry,” he said.
Vestberg was joined on stage by
get the best capacity and coverage
from resources; adding to and
improving the density of the
“When one person
gets connected, their
N provided insight into
where the company is
focusing its efforts based around
The executive noted that there Johan Wibergh, EVP and head of network to get “cheap and local awareness, location
are still many areas of growth. business unit networks, who noted: effective” coverage where life changes. When services and monetising the
Citing the fact that smartphone “Our job is really to support the possible; and adding small cells, to everything connects, ecosystem.
penetration globally is around 10 operators, to create the best improve coverage in areas of high the world changes”
percent, he argued: “You can say networks so that operators can traffic density.
Nokia, HTC, Foursquare debate
he CEOs of Nokia, HTC and Windows Phone future
T Foursquare debated what
the future holds for Windows
Phone at Congress yesterday, with
all expressing support for the
platform – to differing degrees.
“What we’re seeing is a very, very
steady growth and adoption,” said
Stephen Elop, Nokia’s CEO, who
shocked the mobile industry a year
ago by announcing a tie-up with
Microsoft to migrate Nokia’s
smartphone portfolio to Windows
Phone. Nokia launched its latest operators, we’re saying here’s the “Of course over the last couple
Windows Phone device, the Lumia next generation of products and the of years we got a little slower
610, at Congress this week. generation after that and the ideas for demand but with the new Windows
Elop said consumers have been the future. As people see the whole we are seeing a lot of positive
responding well to the Windows context of what’s happening, they signs. It will not be like [Microsoft
Phone platform allied to the Nokia get very enthusiastic.” in] the PC market share, but I
hardware. “They will look at it and Peter Chou, CEO of HTC, which believe it will be a strong third
say ‘wow, this is a different point of produces phones running Windows operating system,” he continued.
view.’ So our focus is getting those Phone as well as Android, said he Foursquare CEO Dennis Crowley
devices in people’s hands,” he said. believes Windows Phone has what said there has been good feedback
The Nokia chief added that it takes to catch up with Android about Windows Phone from users,
operators are also keen on the Nokia- and iOS, as it provides a “very adding that another strong
Windows Phone approach. “With the good experience.” ecosystem would be welcomed.
MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com Thursday 1st March PAGE 1
3. MWC12 Daily DAY4_DAY4 23/02/2012 17:10 Page 3
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5. QTEL GROUP | MOBILE MONEY
Dr. Nasser Marafih,
Chief Executive Officer,
Qtel Group
MWC12 Daily DAY4_DAY4 23/02/2012 17:10 Page 5
Building the Customer
Experience into the
new wave of Mobile
Money Services
One of the most exciting digital safe and secure way, as well as over distance.
futures for the telecommunications This convenient way of transferring money
sector is the developing field of enriches lives and helps people to start their
mobile money. own businesses and support their families “With more than 4.3 billion people currently using a
overseas. mobile phone and fewer than 2 billion people operating a
rowth of the Mobile Money market However, it is important that – in the rush
G since 2008 has been driven by both
the rapid availability of mobile
services, and the continuing growth in mobile
to fill this obvious need in the market – the
appropriate steps are taken to ensure a
customer-rich experience from the outset.
bank account, there is a clear and urgent market for
mobile money services. In emerging markets, the majority
of people are ‘under-banked’ or ‘unbanked,’ with little or
penetration, particularly in developing There is a significant need to educate
countries. As the technology and services customers about the new and accessible
no access to bank services.”
evolve, we are beginning to realise the true ways to manage money via mobile
potential for the service in not only technology. There are a diverse range of
generating new revenue opportunities, but mobile money services that can be
potentially fundamentally changing the way introduced – person-to-person transfers,
people save, shop and send money around mBanking, mPayments – and we need to Partnerships play a key role. To provide creation of a regulatory framework that
the world. introduce these to our customers in a clear, solutions for Mobile Money, we need to work enables us to propose a simple customer
However, it is essential that we recognise comprehensible format. It is important to with major players in the financial and journey.
our responsibility in delivering a seamless, remember that, for many people within the remittance businesses - device When we developed our Mobile Money
secure customer experience with the “under-banked” sector, the range of options manufacturers, communications companies, solution, our aim was to provide a highly
introduction of these services. For many can be as intimidating as they are financial institutes and merchants - to create secured service in full compliance with our
customers – particularly in these unsettled encouraging. We need to ensure that the favourable conditions for our mMoney local regulatory agency, while optimising
economic times – how their money is customer experience reduces the “fear services in developing markets. synergies between different operating
managed is the most important customer factor” of managing money via a mobile. There needs to be an open and companies. To achieve this, we built a
service question. Our ability to build trust in our customer interoperable ecosystem, where different centralised solution that incorporates a wallet
With more than 4.3 billion people currently base will determine how successful we are as companies can contribute their core solution with the necessary tools to ensure
using a mobile phone and fewer than 2 billion an industry in the long run. Convincing competencies to successfully introducing full compliance of the service with
people operating a bank account, there is a people to trust you with their money, mobile financial services and bringing about regulations.
clear and urgent market for mobile money especially when you are not a bank, is a the culture change necessary to make them a For international remittances, we have
services. In emerging markets, the majority of challenging proposition. sustainable success. connected our platform to a hub solution that
people are “under-banked” or “unbanked,” One of the biggest barriers is entering The work the GSMA is doing in this area is provides access to several remittances
with little or no access to bank services. markets with established traditional essential, and as an industry we need to find corridors in South East Asia and the Indian
In Indonesia, for example, there are remittance methods, where there is a need to new ways to collaborate and connect with the subcontinent that are relevant to our
approximately 160 million mobile phone change customer usage and habits that have relevant institutions. It is worth remembering customers.
customers, compared to 40 million banking evolved over decades of reliance upon what that the flow of finance around the world is We are taking the lessons learned from this
customers. Relative income levels, regulatory are now out-dated practices. In this case, the not a closed loop system – we need to ensure implementation seriously, and forging ahead
history and even geography have all played a marketing approach will be not only about that our own systems reflect this. with Mobile Money developments in our
role in preventing or discouraging people creating awareness and developing pricing Regulators and monetary authorities, such operating areas, mindfully aware of the need
from opening an account – in many rural plans, but will also include education and as central banks, telecom regulators and to balance the lure of the frontier with building
communities the sheer distance to the nearest training materials and activities. governments, also have a role to play in this. capacity for this innovative service across our
bank is a disincentive. Quality of service is obviously essential, as In many developing markets, there is little or footprint. We are optimistic about the evolving
Mobile wallet services offer a convenient is the strength of the brand in the countries no specific regulation regarding mobile or ecosystem, and believe this sector will play a
and secure way to help bridge this divide, where mobile money services are being electronic money in place. Extensive work is huge role in enriching people’s lives
enabling people to make transactions in a introduced. required to engage with regulators for the throughout the developing world.
MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com Thursday 1st March PAGE 5
6. NEWS @ShowDaily
The search for the UK’s Most
Innovative Mobile Company,
reported earlier this week in
Mobile World Daily came to
an end last night. The winner
By Ian Volans
was DataWind who have
developed and are
manufacturing the UbiSlate -
a 7-inch Android powered
tablet that retails for just $35.
The company is aiming to
‘break the price barrier for
computing and internet
MWC12 Daily DAY4_DAY4 29/02/2012 19:32 Page 6
access’ and make digital
connectivity affordable,
especially in emerging
markets around the world. Its
Tweet
onboard proprietary
UbiSurfer web browser also
increases data speeds by up
to 30 times. The other three
Panasonic unveils second
finalists were blippar, P2i and
NEWS IN BRIEF... smartphones as a route to
QRpedia.
diversifying out of their slow-
Smart UK Project smartphone for assault growing home market. Toshiya
Matsumura said that even though
winner on global market smartphone penetration had
RealVNC’s remote access
reached 33 percent in Europe, the
technology has been
continent still represented a growth
integrated in Sony Mobile
practical advantage over the 5.3- opportunity while adopting a global
Communication’s Android-
inch Samsung Galaxy Note, which product strategy offered the
based Xperia smartphones,
aving unveiled the Eluga measures 83 mm wide. potential of scale that cannot be
H
enabling them to connect to
(pictured) as its first Based on a Qualcomm achieved through a focus on Japan.
vehicle infotainment systems
smartphone targeted at Snapdragon dual-core processor Other features common to Eluga
By Ian Volans
so that drivers can access
international markets on the eve of running Android 4.0 (Ice Cream devices include NFC, superfast
their smartphone
Congress, Panasonic unveiled a Sandwich), the Eluga Power offers charging and water- and dust-
applications safely from the
second smartphone here in 1080p full HD video capability. proofing to the international IP57
dashboard display. VNC
Barcelona. Panasonic’s Swipe and Share standard.
Automotive can automatically
Toshiya Matsumura, general functionality allows users to The company has also
detect, access and control
manager, Panasonic Mobile wirelessly ‘throw’ pictures from announced an updated range of
virtually any mobile device or
Business in Europe, described the their phone to DLNA-compatible Easy Use Mobile Phones designed
desktop computer from a
new Eluga Power as the “smallest 5- TVs, or stream movies from their for seniors and children. Three
vehicle’s touch-screen or
inch smartphone.” Incorporating phone to a TV. The company sees from the phrase ‘elegant user- new devices will be available from
fixed input devices such as
thin-frame technology, the device the Eluga range as smart Internet oriented gateway’. July featuring 1.8 inch screens
steering wheel switches and
measures just 69 mm wide, making devices designed to act as hubs to Panasonic joins Fujitsu among with large fonts, large contoured
head unit buttons and
it compact enough to use single- interconnect a variety of other Japanese mobile phone keys and hearing aid
menus.
handed. The company sees this as a devices: the Eluga name is derived manufacturers who see compatibility.
By Ken Wieland
Boosting workforce personal devices, which become an
Easy-to-use phone vendor
integral part of the user’s 24x7 life
Remote access for
Doro has revealed further
experience. Information architecture
Android phones
productivity
details of its mobile
interface design needs special
application partners and
consideration in the mobile world.”
with BYOD
senior content strategy. The
On the security threat, Alvarez
Swedish company revealed its
commented, “S ecurity is a very
first smart devices and
important consideration for end
mobile application strategy
and concerns around security, users, enterprise employees and
yesterday along with its new
confidentiality, privacy, trust and management. A well-managed
mobile interface - the Doro
nderstanding the business so on.” secure ecosystem will facilitate a
U
Experience. Part of this new
goals and objectives, and The starting point for enterprise much faster adoption of mobility.”
development is the Doro
building a step-by-step mobility is an excellent He counsels enterprises to be
Selection – which provides a
mobility roadmap that can fulfil the understanding of the information proactively vigilant and adopt a
recommended choice of
business objectives, are key steps to flows within the organisation. By strategic mindset towards security.
StarHub CEO:
applications and content for
exploiting Bring Your Own Device – listening to and understanding the This approach needs to embrace
the senior mobile user.
BYOD – to promote workforce needs of the workforce, applications prudent policies, governance
keep OTT
euronews is one of Doro’s
productivity. can be developed to ease pain points structure, a good understanding of
By Tim Ferguson
first applications and offers a
In advance of speaking in within the enterprise processes. threats involved, and oversight of
options open
live feed covering the latest
Congress, Fernando Alvarez Tabio, “The great promise of enterprise infrastructural and application-level
breaking news and headlines
VP Mobility Solutions Practice mobility can be lost if the end user activities. “Enterprises will need to
in eleven languages
leader at Capgemini, told Mobile needs are ignored,” said Alvarez. adopt a suitable device
including, Itailan, Spanish,
World Daily, “The challenge is to “Following appropriate user interface management program to tackle the
French, German, Russian,
leverage the advantages to boost principles is necessary for user ‘Bring Your Own Device’
Portugese, Arabic and
productivity while addressing risks adoption. Mobile devices are challenge,” said Alvarez. etwork operators need not
First application
N
Persian.
become a ‘dumb pipe’ for so-
partners called over-the-top (OTT)
players. So says Neil Montefiore,
Operator ‘Consumer Devices: Riding the Next
Wave of Smart Devices’ session at
marginalised by other technology
players with over-the-top services
(pictured) StarHub CEO, who points
out other routes for operators to take.
agility Congress on Wednesday, said
operators will increasingly be able
to become involved in new value
such as Viber and WhatsApp, which
target core elements of operators’
businesses. With barriers to entry so
“One option is for operators to
become an OTT player itself, to
augment its various services,” he says.
key to chains, such as financial services,
eHealth or cloud computing.
low for other players, operators need
to be “much more nimble and agile
“Another way is to form partnerships
with the OTT players. The close
remaining “As operators we have a key asset
in terms of the relationship with the
to stay relevant,” according to Alder.
Telefonica Digital was set up with
relationship that operators have with
customers would allow them to
relevant
customer (both from a billing the aim of achieving rapid provide more value as well as a wider
perspective and in terms of brand innovation and has an open offering of content.”
trust) and we need to make the approach to partnerships with And with the latest generation of
most of this relationship to unlock everything from start-ups to global policy controllers surrounding PCRF
the revenue opportunities handset makers. “We recognise that (policy and charging rules function),
presented by new digital services,” innovation can come from operators can also become ‘smart’
perators will be able to Alder said. anywhere and we need to embrace pipes and not dumb ones. PCRF, says
O expand into new areas as
connected devices become
increasingly central to people’s
The main challenge associated
with these new revenue
opportunities is keeping up with
it and work with it when we see it,”
Alder said.
He added that operators need to
Montefiore, can enable operators to
ensure the best experience for speed
and latency sensitive applications.
lives - but they need to be agile in technological developments. “If we embrace opportunities presented “As the access channels become
order to exploit these don’t keep up with the pace of by Internet technologies if they are faster [with LTE], and media
opportunities, warns Telefonica innovation we will quickly lose to “out-innovate” online and app consumption becomes very easy
Digital director of global partners relevance to the customer and then developers. “Telcos need to realise over the Internet, we expect to see
and devices, Steve Alder. ultimately our place in the value that there are no longer any sacred more OTT players in the market
In an interview with Mobile chain,” Alder said. cows in this space and everything is looking to cooperate with
World Daily, Alder, who spoke in the Operators are already becoming potentially up for grabs,” he said. operators,” adds the StarHub CEO.
PAGE 6 Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com
8. NEWS @ShowDaily
Ascom Network Testing has
signed an agreement with
Aircom International under
which Aircom will use Ascom
Network Testing’s drive test
analysis solution to validate
and report key performance
indicators to meet service
deliverables for Aircom’s
mobile operator customers.
By Ian Channing
Aircom will use TEMS
By Tim Ferguson
Discovery for indoor test post
processing, drive test analysis,
MWC12 Daily DAY4_DAY4 29/02/2012 19:33 Page 8
and LTE network diagnostic s.
Tweet
Atchik-Realtime together with
MTS, one of India's fastest
growing mobile operators, has
announced the launch of “Rock
Network Qualcomm
On”, a mobile community and
NEWS IN BRIEF... dynamically depending on demand.
entertainment service,
“Means for being able to
flexibility
targeted at MTS India’s rapidly
Aircom and Ascom
dynamically move available
launches
growing youth subscriber base.
capacity within the network is
ink agreement
Backed by Atchik-Realtime's
key for becoming essential so the network
Mobile
community management team
can be adapted in real time to the
and technologies, MTS chose
demands placed on it,” he said,
changing Digerati
the solution for its proven track
adding that 3GPP standards already
record of boosting ARPU and
support this.
mobile
increasing end-user
Operators also need to become
initiative
interactions.
more efficient in terms of how
demands network resources are used, energy
By Tim Ferguson
efficiency and automating common
network processes.
Convergys has announced the
way in which network capacity is And as the world’s economy ualcomm yesterday
Q
worldwide availability of its
etworks need to become allocated at individual base stations, begins to depend more on digital launched a major new
N
latest release of Convergys
more flexible in the way in parts of the core network or in transactions, operators will need to initiative aimed at the
CRM, powered by Microsoft
they allocate capacity as the optical or IP transport networks, improve their understanding of European mobile development
Dynamics CRM 2011.
constant arrival of new devices, needs to change to cope with traffic flow to tap into new revenue community. According to Dr
Convergys CRM 2.0, part of
services and applications cause changing demands. streams, according to Bertenyi. Anatassia Lauterbach, SVP, Global
Mobile community
the Convergys Smart Suite,
abrupt changes to traffic patterns Bertenyi, who is due to speak in “Applications generating the Operations, Qualcomm Europe, the
service
will allow communication and
on mobile networks. the ‘Technology Evolution: traffic are largely unaware of the initiative, dubbed Mobile Digerati,
utilities providers to
That’s according to 3GPP chair Network Operations Evolution’ underlying network technology. is designed “to bring together
transform their business with
and CTO for Industry Environment session at Congress today, said Hence the burden of optimising the developers and companies from
a comprehensive Business
for Nokia Siemens Networks, Balazs networks need to become more traffic to the varying network Europe and European outlets of big
Support System (BSS) that
Bertenyi, (pictured) who told self-aware so they can provide the conditions will inevitably fall to the companies from around the world
improves the billing
Mobile World Daily that the static best user experience and change network operators,” he said. to work together on the European
processes, customer service,
experience”.
and time-to-market for new
Lauterbach makes the very valid
revenue-generating services.
Mobile capabilities to
point that although the mobile
industry is global, the user
experience is local and it is only by
boost mobile music understanding the cultural and
working differences that the needs of
the consumer can be met.
QR codes and SMS marketing Qualcomm already partners with
providing additional means to European companies, but Mobile
he music industry needs to tap interact with music consumers. Digerati will go further by promoting
Customer service
release T into the unique capabilities of
mobile technology to drive the
uptake of mobile music services,
Another area that could be better
exploited, according to Dauchez, is
payment. With a significant
competitions for mobile developers
across the whole of Europe. The first
of these will launch in April in
according to Axel Dauchez, proportion of the world’s Russia, running through to
(pictured) CEO of online and mobile population not having a bank September, and the next will run
music service Deezer. account, developing a global from June to November in Turkey.
By Paul Rasmussen
In an interview with Mobile payment model for mobile music There will also be Mobile Digerati
World Daily, Dauchez, who spoke in would allow music services to events in three European cities.
the “Media & Entertainment: The expand in developing countries. Talking to European operators,
Future of Mobile Music” session at Mobile technology could also Qualcomm has identified the key
Congress yesterday, said use of play a role in making digital music areas which are of most importance
NFC and geolocation could be used more profitable due to its potential to European mobile subscribers.
to differentiate mobile music to increase reach. “Mobile role by improving access and There are communications: IM,
services and add an extra dimension technology enables artists and visibility of mobile music services. email, video, social networking,
that would attract users. labels to target not only the local Deezer is already distributed on music, gaming and local content-
Dauchez added that more scene, but a truly international base Orange, Belgacom and Everything location based services for example.
mobile-focused marketing would of fans,” Dauchez said. Everywhere networks and is in Qualcomm is looking to work with
also boost uptake, with band apps, Mobile operators can also play a negotiations with 10 other operators. European companies using its
silicon and software expertise to
enable them to develop solutions
which will enhance the customer
‘Bring Your Own awareness so companies really start
to monitor mobile devices
family pictures from devices, due to
the possibility of a device being
experience in these key areas.
“We design our silicon from
Device’ heightens
connected to corporate resources.” compromised.” scratch and we optimise our silicon
However, Krishnamurti believes To resolve this conflict, architecture with hardware and
BYOD is happening, regardless of Krishnamurti suggests companies software and the more we know
security worries what companies might think, and
presents challenges many IT
departments have yet to fully
should encourage employees to use
their own handsets, but create a
secure environment on these
about local hardware and the more
we know about what is required in
services then the better we are in
handsets to connect to corporate understand. devices so that corporate the whole value chain,” comments
resources, such as email. “The blurred lines brought about information can be secured and Lauterbach. “Europe is a huge
mployees using their own “This move towards ‘Bring Your by BYOD include the liability for managed appropriately. market, 900 million users, and the
E handsets for work purposes
are a growing security worry
for corporate IT staff, claims,
Own Device’ (BYOD) means that
employees can accidentally
download confidential information
lost information, accidental sharing
of corporate information with
personal accounts and accidental
“Enterprises should embrace
mobile technologies and learn from
their employees to ensure there is
customer experience is European, it
is local. We are getting more and
more involved with operators to try
Srinivas Krishnamurti, VMware onto their personal device and then deletion of personal information by complete separation of personal and understand what are the
director for mobile solutions CTO sync it to the cloud,” says the an enterprise,” said the VMware and corporate data. Each party can requirements, what are the
office. VMware exec. “There are some director. “These challenges bring up then customise the experience as demands from the user
As the mobile world increasingly enterprises which have been a number of security issues, but they see fit,” concludes perspective? We are a B2B
mimics the PC in terms of security tracking this area for a while, but they also make for frustrated Krishnamurti, who presented company but we are going towards
threats, Krishnamurti believes that a others who are just starting to ramp employees. We've heard stories of Mobile Enterprise: Maximising the B2B2C space but ultimately it is
larger concern is the increasing up initiatives internally. I think there enterprises having to delete Workforce Productivity in the Age about the human being. That is
trend by workers to use their own is a growing need for more personal information, such as of Consumerisation on Tuesday. what is real.”
PAGE 8 Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com
9. MWC12 Daily DAY4_DAY4 23/02/2012 17:12 Page 9
With Travel & Surf take all
your friends on holiday!
e
Worry-frecross
surfing a
Europe.
Enjoy worry-free internet across
Europe for the price of a café con leche.
Remember to enable your smartphone and buy your Travel & Surf pass
so you can share all your best holiday moments straightaway.
Send e-mails. Connect with Facebook. Send photos.