1. SEMICONDUCTOR GIANT ANNOUNCES NEW PARTNERSHIPS FOR
THE MEDFIELD PLATFORM PAGE 4
SOUTH KOREAN VENDOR UNVEILS SECOND NOTE DEVICE PAGE 4
BIG FOUR US OPERATORS BACK GSMA INITIATIVE PAGE 5
MWC12 Daily DAY3_DAY3 28/02/2012 20:20 Page 1
BROUGHT TO YOU BY:
OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2012
IN THIS ISSUE
By Matt Ablott
INTEL GETS DEEPER INSIDE MOBILE
SAMSUNG HITS NEW NOTE WITH
TABLET LAUNCH
CARRIERS LAUNCH SPAM REPORTING SERVICE
DAILY
DAY THREE • WEDNESDAY 29TH FEBRUARY
By Tim Ferguson
Google: “There will be an
Android in every pocket”
Cont. on P4 f
down prices: “A mobile experience for Android,’ which he described
at least at the level of today will be as a “product that brings together
oogle’s Eric Schmidt available to almost everybody, at a for the first time these two
G yesterday called for the
technology community to
build-out connectivity to the
fraction of the price. In 12 years,
handsets are going to be 20 times
faster, which means phones that
technology worlds.”
Using the browser on a Galaxy
Nexus smartphone, he showed-off
estimated 5 billion of the world’s
population who had “never done a
cost US$400 now will be available
for US$20. If Google gets this right,
new pre-caching techniques,
horizontal and vertical tab
Operators
Google search” – while at the same there will be an Android in every scrolling, navigation synching with agree mobile
time announcing plans to bring the pocket. At our current growth rate, desktop Chrome, and linking
firm’s Chrome and Android units this is possible.” previews to aid navigation. content must
closer together.
In his third visit to Congress in
But Schmidt warned that his
vision was at risk from censorship
“We got the UI right in Ice Cream
Sandwich (ICS); and you can see the
pay its way
By Paul Rasmussen
as many years, Google’s executive and over-regulation, noting that benefits when you marry the Chrome
chairman warned that a new digital Google’s products are blocked “in on top of that UI,” added Schmidt.
divide will emerge if the about 25” of the 125 countries
opportunities and freedoms where it operates. “Today 40 “In 12 years, obile operator execs
offered by the Internet were not
extended to all. He claimed a new
technological “middle class” is
countries engage in online
censorship in some form, up from
just four a decade ago,” he said.
handsets are going
to be 20 times faster,
which means phones
M yesterday said the
industry needs to
change user perceptions and the
emerging that will play “a decisive “Even in the US we have seen way mobile content is paid for
role in changing society.” worrying legislative and regulatory that cost US$400 after giving too much away in
This will be underpinned by a proposals in recent months.” now will be available the past.
“universal smartphone revolution,” Google’s Hugo Barra had earlier
Schmidt said, as Moore’s Law drives given a live demo of ‘Chrome App for US$20”
Sub-$50 smartphone data will replace voice as the main
revenue earner,” said the CEO.
needed for emerging
“We’ve seen smartphones drive up
ARPUs by at least 10 per cent.”
The VimpelCom CEO added that
markets smartphone penetration in Russia
had reached 10 percent, and that
younger people were especially
keen to access the Internet via a
mobile device.
he CEOs of Bharti Airtel, The market conditions are
T VimpelCom and Telefónica
Latin America have called
for the industry to drive down the
slightly different in Latin America,
said the chairman and CEO of
Telefónica’s Latin America
cost of smartphones to trigger the business, Santiago Fernández
greater use of mobile data. Valbuena. “Smartphone penetration
Speaking during Tuesday’s is growing fast, and we expect
keynote session, Sunil Mittal, mobile broadband to contribute
chairman and MD of Bharti Airtel, around a third of all data traffic by
said that the cost of smartphones He added that the penetration of 2013. But to continue with this
must start to fall and come much smartphones was only around 5 growth we also need affordable
closer to the price of feature phones percent in India today, and much smartphones.” 10th Anniversary Offer
seen today in India. less in Africa. Mittal upped the stakes by calling 10% discount on all reports
“The difficulty we have moving Jo Lunder, CEO of VimpelCom, for the GSMA to support a to the end of March 2012
forward to the next business model echoed this call, adding that ‘small campaign for a US$50 smartphone. Quote MWC10*
is the lack of a cheap smartphone,” screen’ devices would dominate “I hope when I return to the Mobile *Normal terms apply
said Mittal. “A US$50 device would how residents in emerging markets World Congress next year such a juniperresearch.com Tel: +44 1256 830001
dramatically alter the landscape.” would access the Internet. “Mobile device will exist.”
MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com Wednesday 29th February PAGE 1

2. MWC12 Daily DAY3_DAY3 23/02/2012 16:55 Page 2

3. MWC12 Daily DAY3_DAY3 23/02/2012 16:56 Page 3
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your friends on holiday!
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4. NEWS @ShowDaily
By Anne Morris
Justin Springham
Matt Ablott
MANAGING EDITOR:
Steve Costello
DEPUTY EDITOR:
Tim Ferguson
Richard Handford
MWC12 Daily DAY3_DAY3 28/02/2012 19:33 Page 4
CONTENT EDITORS:
By Ken Wieland
Ian Channing
Anne Morris
Paul Rasmussen
Tweet
REPORTERS:
Ian Volans
Ken Wieland
showdailysales@mobileworldcongress.com
Rick Costello
Intel Best Buy CEO: Mobile
ALL ADVERTISING ENQUIRIES TO:
payWave, Visa’s mobile payment
technology. It means OEMs
Samantha Burke
PUBLISHER:
(original equipment manufacturers)
surcharge on tablets
gets
Russell Smith, IntuitiveDesign UK Ltd.,
delivering NFC-enabled
PRODUCTION MANAGER:
13 North St, Tolleshunt D’Arcy, Maldon,
smartphones can more easily
widens digital divide
Essex CM9 8TF, UK,
support payWave.
ART DIRECTION & PRODUCTION:
email: russell@intuitive-design.co.uk
deeper
He Shiyou, executive vice
Servicios Gráficas Giesa, Barcelona
president and head of
the terminal division at ZTE, said
the Chinese supplier would launch onsumers are paying a high
inside C
PRINTED BY:
its first Intel-powered smartphone price for tablets that connect
during H2 2012. Vishal Shegal, co- to the mobile Internet, and
founder and director at Lava one leading retailer in the US is
mobile International, a small feature-phone
manufacturer, would introduce an
Intel Inside smartphone into the
calling on the industry to resolve
this issue or risk a widening of the
digital divide.
Indian market during the early part “Thirty years ago, the digital
of Q2 2012. divide largely referred to the gap
aul Otellini, chief executive “We’re taking our legacy of between people who had access
P of Intel, the world’s largest
semiconductor company,
chose Mobile World Congress to
computing and bringing the best of
it into smartphones,” said Otellini.
The Intel chief pointed to
to a computer and those who did
not,” said Brian Dunn, CEO of
US retailer Best Buy. “Five years
announce a string of new benchmark testing that showed ago, the smartphone redrew the
partnerships for the Medfield Atom processors, in mobile devices, lines between digital haves and to work together to solve this
platform, aimed at the mobile outperforming rivals in browsing have nots.” issue…or such devices will remain
j Cont. from P1
device market. speed, graphics and energy Now, consumers are increasingly out of reach for many consumers.”
In addition to Orange, which consumption. “We take battery life demanding a variety of lightweight, Second, Dunn called for mobile
unveiled Europe’s first Intel- seriously,” stressed Otellini. highly portable devices ranging operators to better align device
powered smartphone on Monday The partnership announcements from tablets through to hand-held plans with actual bandwidth usage,
Whilst care has been taken to ensure that the data in using the Atom Z2460 chip, Otellini in Barcelona come only weeks after gaming devices, “but only a small and provide greater clarity on what
this publication is accurate, the publisher cannot announced deals with Visa and ZTE Intel unveiled multi-year strategic percentage of those devices are plans include. Finally, he said there
accept and hereby disclaims any liability to any party
to loss or damage caused by errors or omissions in a press conference held Monday alliances with Motorola Mobility actually connected via mobile are too many locked devices, which
resulting from negligence, accident or any other evening. Lava International, a and Lenovo, a Chinese PC maker. today”, said Dunn. has the effect of driving prices up
cause. All rights reserved. No part of this publication
may be reproduced, stored in any retrieval system or young handset company targeting The Lenovo K800 smartphone, Dunn suggested that this is and preventing consumer from
transmitted in any form electronic, mechanical, the fast-growing Indian market, is using Medfield, is scheduled for because the customer proposition having the best plans and devices to
photocopying or otherwise without the prior
By Anne Morris
permission of the publisher. also to use Intel Atom processors launch by China Unicom during Q2 has not yet been properly suit their needs.
for its first move into smartphones. 2012. developed. Dunn added that Cisco CEO John
The pulling power of Otellini was As demand flattens in Intel’s “First, there is usually a Chambers recently predicted there
A GSM Media Publication
on display as top executives from traditional PC market, the US chip significant up-charge for a device would be 10 billion connected
All content © GSM Media LLC 2007-2012. the US chip giant’s latest partners giant is desperate to gain market that connects to the mobile devices by 2016.
All rights reserved.
joined the Intel chief on stage. John share in the fast-growing Internet,” he said. “Tablets are a Fellow keynote speaker Michael
Partridge, President of Visa, spoke smartphone business. And good example. In the US we Roth, CEO of advertising group
of a “multi-year strategic alliance” according to Otellini, the company typically see an additional US$130 IPG, cited GSMA figures that said
with Intel. The first phase of that is making large strides in that charge for that device versus one there were already 9 billion
alliance includes the certification of direction. “Our rate of that only connects via Wi-Fi.” connected devices in 2011, with 24
In an effort to minimise the environmental impact of
The GSMA’s Government
our events, the GSMA created the MWC Green Intel’s Smartphone Reference improvement in smartphone silicon That is a price hurdle that is billion expected to be connected by
Leadership Award (part of the
Initiatives programme to promote reduced material Device (powered by the Atom technology is double Moore’s Law,” simply too high for many people, he 2020, creating a US$4.5 trillion
usage and waste at Mobile World Congress.
Global Mobile Awards 2012) was
This item is printed on recycled paper. processor Z2460) for use with he said. commented. “I believe we all have market.
this week awarded to the
Government of the Republic of
Colombia. Here, Diego Vega Molano
Samsung aims to
(left), Colombian minister of
said. He added that tariff plans will
information and communications
“We have to come to terms with change to more accurately reflect
become top three
technology, receives the award
the reality that we may have spoiled resources used by addressing
from Tom Phillips, chief
consumers by giving things away speeds and volumes.
government and regulatory
LTE network vendor
too fast. And that’s not an easy thing But over-the-top (OTT) players
affairs officer at the GSMA.
to come back from,” said Telefonica also need to play a role, according to
Latin America chairman and CEO Mittal. “If we have to build the
Santiago Fernández Valbuena in highways, there has got to be a tax Korean company now has eight
Tuesday’s keynote. on highways. You cannot have commercial LTE contracts – all
Bharti Airtel chairman and MD automobiles running on these amsung has set out its long- outside of Europe to date - and has
Sunil Mittal noted that this practice
has led to operators being viewed as
the “bad gatekeepers” when
highways which are paying
nothing,” he said.
One approach could be to impose
S term goal for LTE, saying its
target is to be one of the top
three global infrastructure vendors
deployed “tens of thousands of
base stations”. He said the vendor
has a “double-digit” market share
services don’t meet expectations. interconnect charges on OTT to in this market in 2013. By 2015 the now, and aims to increase that
“The fact is that nobody really allow operators to make pricing Korean vendor is targeting a top further this year.
sees it from the other way – that more reasonable and fund spectrum three spot within the entire mobile He is also confident that
YouTube is consuming massive and network investment. “We need infrastructure sector, now that it Samsung will be able to achieve its
amounts of bandwidth on the to open up a debate for the right has finally added GSM to its target through organic growth: “We
network. And somebody has got to model,” Mittal added. product mix. already have the entire product line
pay for that. If Google, Facebook It will have its work cut out: the and can achieve it on our own,” he
and others are not going to pay for LTE market is already dominated said. He added that the vendor sees
it, it will be transferred entirely onto
“We have to come by Ericsson, Alcatel-Lucent and considerable benefits from the fact
customers,” Mittal said. to terms with the Nokia-Siemens; according to that it is now one of the few
VimpelCom CEO Jo Lunder said reality that we may Infonetics Research, Alcatel-Lucent vendors to have both a device and
consumers need to be re-educated have spoiled was edging slightly ahead of networks division.
about the cost of services. “Now the Ericsson in the LTE equipment Samsung said it had sold 1.7
challenge is really to make them consumers by segment in Q2 2011. million LTE devices in Q4 2011
understand that if you want higher giving things IP Hong, VP of marketing at and had 41 percent of the market,
quality [or] higher speed, you pay away too fast.” Samsung, said during a roundtable making it the market leader in
more but you’re going to get it,” he at Mobile World Congress that the this field.
PAGE 4 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com

5. NEWS
By Anne Morris
MWC12 Daily DAY3_DAY3 28/02/2012 18:29 Page 5
Samsung hits new ‘Note’
with tablet launch
By Ken Wieland
images on the screen. company expects to sell more than
According to Juha Park, senior double the number of smart
outh Korean equipment vice president in the Samsung devices this year compared to last
S manufacturer Samsung
unveiled the second device in
its Note line-up at Congress this
global product management group,
Note “is a product category that
links the phone and the tablet”.
year, when it sold 97 million
smartphones and between 6 million
and 7 million tablets.
week, and also made it clear that it “We created a new Park said sales of the first Galaxy
views the “Note” range as a new category…that is based on usage Note have so far reached 2 million
category that is not dependent on and not the form factor,” Park told globally, and the target is to reach
By Matt Ablott
the form factor. Mobile World Daily. “I believe other sales of 10 million this year.
The Android 4.0-based Galaxy vendors will follow our lead.” Also at MWC, Samsung unveiled
Note 10.1 is a tablet-sized follow-up Indeed, Samsung is keen to the Galaxy Beam, a projector
to the 5.3-inch device that was increasingly show itself as a leader smartphone that allows users to
launched last year and also comes in the mobile networks and devices display and share photos, videos
with the S-pen technology that market, and not just a follower of and other content stored in the
allows the user to draw pictures and others. Park added that the device onto any flat surfaces.
North The service works by enabling
end users to report spam or
UK Broadband launches world’s
American potentially harmful messages back first 3.5GHz TD-LTE network
to the operator via a short code
carriers ‘7726’, which corresponds to the
word ‘SPAM’ on most phones. For
says Nicholas James,
Broadband’s CEO (pictured).
UK
launch spam Android smartphones users, the K Broadband, wholly- James expects dongle-sized ‘Mi-
reporting
service is available as an app.
The move by the North American
operators to adopt the service is
U owned by Hong Kong’s
PCCW, switches on its TD-
LTE network in London today. In
Fi’ devices to be available from 1
September. Using LTE for backhaul,
and connecting customers’ existing
tool seen as a pre-emptive strike by the
carriers against the problem, as the
doing so, the operator becomes the
first in the UK to launch LTE
devices with Wi-Fi, the UK
Broadband chief expects Mi-Fi
region already has one of the services. It also claims a world first. devices to stoke network demand.
lowest incidences of mobile spam No other operator has launched a The company then intends to roll
in the world. commercial TD-LTE network in the out more base stations across
he ‘big four’ US operators, “By having major mobile 3.5GHz band. London and other UK cities. channels capable of delivering LTE
T
By Paul Rasmussen and Tim Ferguson
Verizon Wireless, AT&T, operators in North America actively The network is, however, a small “We are talking to one mobile Advanced speeds. Initial downlink
Sprint and T-Mobile – plus participating in the service, one. Comprising 12 base stations from network operator in the UK which is speeds over the UK Broadband
Canada’s Bell Mobility – have rolled spammers and fraudsters will find Huawei, UK Broadband reach is interested in dropping high capacity network, estimates James, will
out the GSMA’s Spam Reporting this region an even more difficult limited to one London borough in targeted areas,” adds James. average out at 40Mbps.
Service (SRS), allowing them to target for their malicious activity,” (Southwark). Services are also The Mi-Fi suppliers are not yet When 800MHz and 2.6GHz
share intelligence and protect said GSMA CMO Michael O’Hara. currently restricted to fixed broadband named, but the devices will be multi- spectrum is auctioned in the UK,
subscribers against spam and "Mobile security threats such as replacement, where Home Hub units, mode, supporting TD-LTE, LTE- expected next year, James does not
fraudulent messaging. spam, virus and phishing are also supplied by Huawei, provide Wi- FDD and 3G. By mid-2013, James expect that the UK Broadband
The SRS, which is powered by becoming more critical as businesses Fi access and LTE backhaul. anticipates that 3.5GHz LTE-enabled business model will be squeezed.
By Ian Volans
technology from Cloudmark, claims and consumers increasingly access “We operate a wholesale smartphones will become available. “Ofcom [the UK telecoms regulator]
to provide participating operators sensitive information via business model, and we already UK Broadband has 124MHz of believes MNO capacity will all be
with live, online reports that flag smartphones," added AT&T’s chief have one home broadband service 3.5GHz spectrum, enabling the used by 2016, so we will still have a
attacks in progress. security officer, Ed Amoroso. provider signed up as a customer,” deployment of 6x20MHz wide capacity advantage,” he says.
Keynotes: Regulators could YouTube 600 million video streams a day to
mobile devices.
delivers Speaking in a session on the
learn from African approach 600 million competitive landscape for mobile
cloud on Monday afternoon, Varela
told delegates that smartphones
aren’t the only catalyst for growth.
the CEO. “African governments and
regulators have been delightful.”
help, starting with enabling efficient
spectrum allocation and allowing
mobile “To provide a great YouTube
experience we thought you had to
overnments across Africa VimpelCom CEO Jo Lunder also for productivity gains through
video be at the smartphone level,” Varela
G have been more realistic
when it comes to spectrum
pricing, compared to what has
emphasised the importance of
regulatory support for operators in
developing markets. “We need a
infrastructure rationalisation and
sharing schemes.
Regulators should also create streams
told delegates. “We’re now seeing
feature phones that have fantastic
HTML5 browsers. HTML5 is
happened in India, said Sunil Mittal, healthy mindset from the regulatory conditions to stimulate the use of proving to be an incredible driver of
chairman and MD of Bharti Airtel.
“Indian operators spent US$25
bodies,” he said.
“If you look at history, regulation
mobile broadband and to allow for
meaningful returns on infrastructure
a day mobile views.”
Feature phones have been
billion acquiring spectrum licences to a large extent has been good. I investment by reviewing taxation particularly important in Brazil
– we paid too much for too little, think now we’re moving into a new that operators are subject to. “This where smartphones are heavily
and considerably more than was stage of development,” he added, is a combined effort and I hope the rancisco Varela, director, taxed. The roll-out of 3G is
paid by European operators,” said
Mittal. “African states, meanwhile,
have imposed much lower pricing
saying that investment needs to be
more incentivised.
Lunder outlined the areas in
regulatory authorities understand
this,” Lunder added. “If they can
facilitate a business environment
F global platform
partnerships, at
revealed to Congress
& games
YouTube,
that the
stimulating rapid growth in India.
“Two markets we are most
excited about are India and
for the necessary spectrum,” said which he feels regulators could like that, money will come in.” online video service is delivering Brazil,” said Varela.
MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com Wednesday 29th February PAGE 5

6. NEWS @ShowDaily
NEC and Private Planet have
announced a global
collaboration agreement
which adds Private Planet’s
cloud computing platform to
NEC’s set of cloud solutions.
By Anne Morris
The result is a turnkey
personal cloud solution for
mobile and telecom operators
that can be deployed within
just 14 weeks. Adding Private
Planet to NEC’s cloud
MWC12 Daily DAY3_DAY3 28/02/2012 19:18 Page 6
solution gives users the
ability to view, store, edit and
THE WINNERS OF THE 2012 GLOBAL MOBILE AWARDS
communicate their personal
(WITH INQ AS PLATINUM SPONSOR) ARE:
data across all their
Tweet
connected devices through a
modern personal cloud-
focused user interface. It
supports iPhone, iPad,
Deutsche
Android smartphones and
NEWS IN BRIEF... GSMA ANNOUNCES WINNERS
tablets, BlackBerry, Windows
Telekom CEO: OF THE 17TH ANNUAL
PC, Mac and Linux.
NEC and Private
Planet to Cloud a game GLOBAL MOBILE AWARDS
collaborate
changer for
Best Mobile App for Consumers Best Mobile Innovation for Automotive,
Winner: Rovio Entertainment Ltd. - Transport or Utilities
Angry Birds Rio Winner: Ford Motor Company Ltd. -
Connection Manager from
MNOs
Ford SYNC with Emergency Assistance
Emotum makes mobile and
Best Mobile App for Enterprise
wireless connection
Winner: Citrix Systems - Citrix Receiver Best Mobile Money Innovation
Winner: Etisalat, MasterCard and
management easier for
Judges Choice - Best Overall Mobile App Oberthur Technologies - Etisalat
service providers, giving a
obile operators have been
M
Winner: WhatsApp Inc. - WhatsApp Commerce
completely customisable
criticised by some for their
solution to complement all
Most Innovative Mobile App Best Mobile Innovation for Publishing
slow response to the cloud The GSMA yesterday announced the winners of the 17th Annual Global
Winner: SwiftKey Winner: Financial Times and Assanka -
deployment strategies. The
but, for the CEO of Deutsche need to be intelligent in order to Mobile awards, held at the GSMA Mobile World Congress in Barcelona. The
The Financial Times Web App
Connection Manager is
Telekom, the cloud represents a provide a quality of experience that winners were honoured in an afternoon ceremony hosted by comedian and
Best Mobile Advertising & Marketing
songwriter Tim Minchin.
feature rich, yet simple to
Campaign Best Smartphone
new opportunity for MNOs to make is suited to the service. However, he
Winner: Brandtone - Carling Black Winner: Samsung -
use for both users and
the most of their assets and change was careful to add that this did not
Label "Be the Coach" Samsung Galaxy S II
Minchin entertained nominees and attendees with a surprise performance of
operators and has been
their place in the value chain. mean that networks should be a song specially composed for the awards presentation, with ingenious lyrics
specifically designed to
Innovation in Mobile Advertising Best Feature Phone or Entry
In his Tuesday keynote at Mobile discriminatory. based around mobile communications. Cherie Blair, champion of the GSMA’s
Winner: Poken, the Leading CMS for NFC Level Phone
provide a consistent user
World Congress, Rene Obermann “The pipe cannot be just dumb in mWomen programme, joined Tim on stage to co-present four awards within the
Winner: Nokia - Nokia C3-00
By Steve Costello
experience across Windows
strongly refuted any suggestion that times of capacity constraints,” he ‘Social and Economic Development’ category.
Mobile Marketing & Advertising
and Mac operating systems.
Agency of the Year Device Manufacturer of the Year
operators would continue to provide said. “The smart pipe is the
Winner: [am.o.bee] Winner: Samsung
It is device, connection and
the “dumb pipe” in a cloud world, future...with different levels of
network agnostic, working
saying that the more complex service connectivity,” and the
Best Enterprise Mobile Service Best Mobile Tablet
seamlessly on 2G, 3G, 4G,
demands from different cloud ability to manage traffic.
Winner: Fiberlink - MaaS360 Winner: Apple - Apple iPad 2
Wi-Fi and Ethernet
services ranging from M2M to the Obermann was clearly treading
Best Consumer Mobile Service Best Embedded Mobile Device
networks.
“Internet of Things” will lead to a delicately around the issue of
Winner: Google - Google Maps for Android (Non-Handsets)
new way of evaluating connectivity. “discriminatory” networks, but
Winner: AT&T - Garmin GTU 10
Best Network Product or Solution for
“You cannot do that with a dumb fellow keynoter Ben Verwaayen,
Serving Customers Best Mobile Broadband Technology
Simplifying
New from Mesaplexx is the
pipe,” said Obermann. “Connectivity CEO of Alcatel-Lucent, was a little
Winner: Turkcell - Turkcell TiklaKonus Winner: KT - KT's Premium WiFi
mobile
xCube which utilises radical
matters,” and is the critical element more blunt: “I am stunned by the
Solution
broadband
radio filter technology to
Best Product, Initiative or Service for
in the whole cloud equation. fact that we have to say non-
Underserved Segments Best Infrastructure Technology
significantly improve the
Obermann said mobile can discriminatory in this industry; it’s
Winner: Safaricom - Grundfos Winner: Alcatel-Lucent - lightRadio
performance of active
therefore no longer be just “best ridiculous,” he said. “This market
Network
antenna systems and enable
effort”; adding “bigger pipes” is also will have to develop a form of
mWomen Best Mobile Product or
increases of up to 65 percent
Service for Women in Emerging Markets Best Technology Breakthrough
not the solution to the rising tide of choice for the consumer on quality.
Winner: Etisalat, Qualcomm, D-Tree Winner: Vodafone Group PLC - Quad
in LTE network capacity. The
data. He said the new connectivity Without it, this market can simply
International and Great Connection Inc. Rate Technology: an evolved path
xCube is a cool running, low
requirements mean that networks not do all the things we need it to.”
- Etisalat Mobile Baby doubling the efficiency of mobile voice
loss, high isolation filter that
Best Use of Mobile in Emergency or Best Cloud Based Technology
improves sensitivity and
Alca-Lu and Cisco chiefs talk
Humanitarian Situations Winner: Appcelerator - Titanium
handles much more power.
Winner: UBL Omni - transparent and Integrated Development Platform
These benefits, combined
efficient Cash Disbursement service
cloud opportunities – and threats
after the 2009 IDPs Crisis and the 2010 Best Technology Product or Solution
with its compact size, enables
Flood Crisis for Safeguarding and Empowering
AAS vendors to deliver 50
Customers
percent more power output
The Green Mobile Award Winner: Cloudmark - Cloudmark
Winner: Flexenclosure - E-site Mobile Messaging Security Suite
for the same input, delivering
he chief executives of
T
significant increases in range
Alcatel-Lucent and Cisco
Best Mobile Health Innovation GSMA Chairman's Award
and capacity. With more
Joint winners: KDDI, NTT DOCOMO,
took to the stage yesterday
Winner: Etisalat, Qualcomm, D-Tree
power output and less heat
International and Great Connection Inc. INC. and SOFTBANK MOBILE
to discuss the challenges to service
- Etisalat Mobile Baby
being generated, multi-band
providers of moving to the cloud,
Government Leadership Award
and multi-technology
while noting that on the flip-side,
Best Mobile Innovation for Winner: Government of the Republic of
solutions can come within
Education or Learning Colombia
this also creates opportunities for
Winner: OnPoint Digital -
reach.
those able to adapt.
CellCast Solution
Alcatel-Lucent’s Ben Verwaayen
LTE capacity gains said that the biggest change the
industry has seen in recent years has
been the recognition of individual
customers with distinct needs, rather was a telco,” Verwaayen continued.
than using a one-size-fits-all approach. John Chambers of Cisco also
“If you look to the technology noted the cloud opportunity, with
pipeline, it’s truly amazing what is the caveat that there will be losers
coming up. The numbers will dwarf as well as winners.
everything you’ve ever seen. But “Cloud and mobility change the
the relevance of that is not in the industry. It will introduce a decade
big number, the relevance of that is long run in terms of innovation and
we enable people to make choices, job creation. However, it will be one
choices focused on number one,” that will leave anyone behind who
he said. doesn’t move rapidly and reinvent
But the evolution of the market themselves,” he said.
has also opened new options for “The opportunities will proliferate
operators. “You can choose as an rapidly, but it will also leave behind
operator whether you go for access those companies who fail to move.
and transport, or you can be a Average is over,” he continued.
service provider. You can choose Chambers also noted that there will
whether your differentiation is in need to be a change for the way that
A panel of judges searching for the most promising ‘Best New Mobile
price or in capability. You can vendors operate. “The ability to move Handset, Device or Tablet at Mobile World Congress 2012’ will select a shortlist
choose whether the public will see fast here, I think, is very key. You’ll see of nominees, and a winner that will be announced on the morning of Thursday
you as an innovator, or low-cost.” it in a combination of doing it 1st March, 2012 at Mobile World Congress. Both the shortlisted nominees and
“Those choices were never there internally, internal start-ups, strategic the winner will be announced via Mobile World Live TV and on the Global
before, because a telco, was a telco, partnering, and acquisitions.” Mobile Awards website.
PAGE 6 Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com

7. MWC12 Daily DAY3_DAY3 23/02/2012 16:57 Page 7

8. MWC12 Daily DAY3_DAY3 23/02/2012 16:57 Page 8
Making a Difference
We know that making a small difference in someone’s life, can
change their life forever. Imagine being unable to call your loved
ones to let them know you’re alright? During the revolution in
Tunisia, Tunisiana, a Qtel Group Company, gave every prepaid
customer one dinar credit a day for five days so people could still
be in touch with their family and friends.
Qtel - Qatar | Nawras - Oman | Navlink - UAE | Wataniya - Kuwait | Nedjma - Algeria | Tunisiana - Tunisia | Wantaniya - Maldives
Wataniya - Palestine | Bravo - Saudia Arabia | Asiacell - Iraq | Starhub - Singapore | Lao Telecom - Laos | Mfone - Cambodia
Indosat - Indonesia | wi-tribe - Jordan | wi-tribe - Pakistan | wi-tribe - Philippines
4:29 PM

9. QTEL GROUP | NETWORK SHARING
Dr. Nasser Marafih,
Chief Executive Officer,
Qtel Group
MWC12 Daily DAY3_DAY3 23/02/2012 16:57 Page 9
Beyond Passive Sharing:
A New Era of Network
Collaboration
Network sharing is arguably the
single most significant long-term
cost initiative an operator can
undertake.
owever, it also poses a significant
H question for all operators. If we are
not in the business of building and
running our own network, where is it that we
deliver value for our customers? If we do not
compete on our network’s quality, where can
we compete most effectively?
In truth, while the arguments for reducing
CAPEX and OPEX spending through sharing
are clear, many companies have needed a
“burning platform” to be pushed into
agreements that see two operators share their
network resources.
Many of the agreements we have seen in
Europe have been driven by the sense that –
with revenues stagnating – network-sharing is
the clearest opportunity to increase profits,
reduce total cost of ownership and create
shareholder value. The degree and methods
of sharing have varied, depending on the
regulatory and competitive landscapes, but
the commercial necessity is a constant across
these territories. The legal complexities are also a factor. However, beyond these financial benefits, realities of this industry. As operators, we are
For emerging markets, particularly those Successful network-sharing requires a solid there is the wider issue of working together to all facing new entrants and increasing
continuing to enjoy sustained growth, the contractual foundation, clarity over roles anticipate and manage new customer demands competition, as well as new innovations that
push toward network-sharing has been less and responsibilities and a clear means of and competitive threats. Shared networks threaten revenue.
urgent, and slower progress has been made. conflict resolution. mean shared investment risk, particularly in Five years ago, few operators anticipated
In the Middle East and North Africa, for Most importantly though, the move developing areas such as LTE and 4G the transformative impact of smartphones
example, there have been discussions, but toward network-sharing requires a mindset Broadband networks. We have learned that it is and data devices on our industry. Moving
limited action on the ground. Southeast Asia shift from executive management. There more effective to begin sharing networks at the toward a more collaborative business model
has seen more activity with a few agreements needs to be a common view, from both start of a roll-out than it is to try to bring legacy will provide greater focus, and enable us to
signed. parties, of the business case that underlines networks together – the new wave of manage these competitive threats. It provides
Of course, the comparatively slow progress the move to network sharing. This requires investment required for 4G provides us with the us with a shared platform to negotiate with
is a reflection of the challenges and time, dedication and hands-on problem opportunity to do just that. non-traditional players, who increasingly
complexities of network-sharing. Technical solving, with senior management fully In this way, we can position network- prefer to negotiate on a country-by-country
and engineering issues are clearly present but engaged in the process. sharing as a driver of a better customer basis, rather than directly with operators.
are not usually the most significant hurdles In ‘green field’ situations the reduction in experience. The prime objectives of network- Our industry is built upon cooperation as
which need to be overcome. roll-out CAPEX generates immediate cash-flow sharing must not only be to realise savings much as it is competition. Roaming,
The role of the regulatory authority, for benefits with the savings from lower network but also to offer the highest level of network numbering and shared operating standards
example, is critical. While regulators have OPEX providing an even greater long-term quality to customers. Collaborating enables are all examples of areas where operators
allowed spectrum sharing in Europe, many benefit. However, it is often difficult to address us to introduce better networks more quickly worked together to create operational
authorities in emerging markets have taken a the new build opportunity in isolation and there and enables us to reach a wider base of excellence.
narrow view of competition and have not is likely to be a short-term rise in CAPEX to re- customers more effectively. We are open for partnerships and believe
assisted operators with the regulatory work, at least some of the time, the legacy Network-sharing ultimately provides us they will play a major role in determining the
enablers for network sharing. network of the sharing partners. with a mechanism to adapt to the new next wave of success in our industry.
MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com Wednesday 29th February PAGE 9