4. We do casual skill gaming! Collect as many points as possible A game session is between 1-5 minutes long
5. Skill, not luck, is how you win Play against your own high score or someone else We’ll assure that you meet a equal opponent.
6. Women love our games 25-55 years old Spends 35+ minutes per visit 49% have children in household 92% shop online. 74% have pets. 59% are primary household shopper. Comscore A very common social gaming profile.
7. 8 years & 200+ high-quality browser games. 10+ million active players 250+ million games played every month
8. This is where the magic happens. + in London, Los Angeles, Rome, Malta & Hamburg.
37. Making Facebook publishers happy Easy to integrate/scale Good CPMs Should not cannibalize (Our Director of Performance)
38. If you want to put a big smile on that publisher… …You learn some basic app lingo MAU Monthly active users DAUDaily active users DARPUDaily av. revenue per user
39. Recap – Video formats in apps Pre roll can easily be applied, but should be used carefully. Incentivized video (long or short) in a win-win. Mid-rolls & post rollscan be used between levels but could be complicated to implement. Video with skip-button will increase engagement. Letting the user choose a video will become more popular
48. This is great news! Traditional TV commercials will be replaced with “online” video ads.
49. What we have talked about today App users and app publishers like video Social gaming & apps are still very young. Letting users choose, skip or opt in will be popular! Video ads in mobile apps (games) will become huge! Remember the TV, that’s where it all started! Bonus:Most video networks are NOT focusing on this.