1. Marketing for Non Marketing People Muhammad Arman

3. In the past, if we were trying to sell sushi , we will market it as a cold dead fish Bojana Fazarinc Hewlett Packard

6. Marketing Concept Marketing: is the process of planning and executing the conception, pricing, promotion and distribution of idea, goods and services to create exchanges that satisfy individual and organizational goals (American Marketing Association)

7. Marketing = sales ???? Why there are more often marketing manager than sales manager ? Sales engineer vs marketing engineer

8. Identical Sales Marketing

9. Different Sales Marketing

12. Satisfaction con't Service Quality Product Quality Price Situational factors Customer Satisfaction Personal factors

14. Marketing Mix (traditional) Product Price Promotion Place Strategic Action Customer

15. Product Marketing Mix Product Price Distribution Promotion

18. Product vs Service 0 % 100 % 100 % Service Emphasis Product Emphasis Washing Powder Fast food restaurant Insurance Cleaning service

21. Define your existing product and or service (DISCUSSION)

23. New Product ??? It is really new?

33. Brand Branding is the process by which companies distinguish their product offerings from those of the competition

37. Price Marketing Mix Price Distribution Promotion Product

39. Pricing, both side + = + = Consumer costs Business costs Money Time Cognitive activity Behavior effort Price willing to sell Profit Value Price willing to pay Production Promotion Distribution Marketing research Market exchange

42. Strategic Approach of Pricing Analyze consumer-product relationships Analyze the environmental situation Determine the role of price in marketing strategy Estimate production and marketing costs Set pricing objectives Develop pricing strategy and set prices

44. Promotion Marketing Mix Price Distribution Promotion Product

51. Distribution Marketing Mix Price Distribution Promotion Product