The document summarizes 7 trends impacting bloggers presented by Arik C. Hanson at a blogging conference. The trends are: 1) Avoiding oversaturated content, 2) RSS feeds are dead while email newsletters are thriving, 3) Using content syndication to reach new readers, 4) The rise of do-it-yourself visual editing tools, 5) Social media sharing is declining so adjust expectations, 6) Blogs are taking on simpler designs like newer websites, and 7) Blog comments may be obsolete. Hanson encourages bloggers to adapt strategies to these changing trends.
33. ACHACH
• 6 billion video views per day on Snapchat (for context,
Facebook videos get 8 billion per day)
• Whats App: 800 million active users (for context,
Facebook has 1.19 billion active users)
• Facebook Messenger: 700 million active users
34. ACHACH
• Re-adjust expectations
• Consider removing the share icons from your blog (DID I
JUST SAY THAT OUT LOUD?!?!?!?)
• And forget about “Success Theater”
(HT: Greg Swan)
What does this mean for YOU?
47. ACHACH
Why say “no” to blog comments?
• See bullet #5.
• More convos on Facebook, LinkedIn?
• What if I don’t have ANY comments?
48. ACHACH
7 trends that impact every blogger
in this room
• Avoid the content shock.
• RSS=dead. E-newsletters=Alive and well.
• Content syndication is critical
• The rise of DIY visual tools
• Social sharing ain’t what it used to be
• Blogs are starting to look less like blogs.
• The blog comment may officially be dead.