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California has always been a frontier—a place of change and innovation.
                          From the gold rush to the rise of the film industry, from the free speech
                          movement of the 1960s to the emergence of Silicon Valley as an engine of
                          innovation, California has reinvented itself time and again.

Perhaps this is why many of us find ourselves asking: Can California do it again? Today the state is facing
some of its toughest challenges. And its future will be crafted from our responses to these challenges—as
individuals, as organizations, as communities. We can already see signals of some of these responses as
we scan the California landscape. They point to very divergent futures, to alternative scenarios in which we
come face-to-face with what we value.

Will California become the leading Smart State? Or will it evolve as a vibrant Culture Commons? Will we
reinvent the state to embody 21st Century Superstructures? Or will we retreat into an Enclave Economy?
These are four strikingly different visions of how the state could look in 2020. But in reality, California will
be—and perhaps already is—some combination of all four of these scenarios.

This map is an invitation to explore the future worlds that are already emerging today in California. It’s a
tool to tackle, head on, the big questions facing the state. It’s a chance to think about the alternatives, to
compare and contrast scenarios that provoke us to think in new ways, to ask better questions and engage
in important conversations with our neighbors, our colleagues, and our community leaders. Perhaps most
important, it’s a way to reinvent ourselves as 21st century Californians.

Take a tour of California’s landscape-in-the-making. Grapple with one or more of the big questions. Imagine
your day in one of the future scenarios. And then take your next step—it may be the first step toward
building the new California dream.

                               124 University Avenue, Palo Alto, CA 94301
                               650.854.6322 www.iftf.org
H oW to U s e t H i s M a p
               explore the present, envision the future
  This map is a tool for exploring the big questions facing California today and for envisioning the kind of
  future we want to build for the state. But it is not complete without your input. Whether you work from the
  top down or from the bottom up, you’ll end up in the center of the map, where you can fill in the landscape
  with your unique vision.



  From the top Down: explore the Big Questions
                          On the map and in the text on the back of it, you’ll encounter seven big questions
                          facing the state of California. For each of these questions, you’ll find data points and
      how will we learn   projections: information you need to understand what’s at stake and how existing
  in a century of vast    patterns and practices may shape the future. Discuss the questions and data with friends
    information and
increased complexity?     and family, colleagues, or with members of your community. Identify the issues that are
                          most important to you or your organization—and the places where you can make the
                          biggest difference. Avoid rushing to a favorite solution. Think about different ways to
                          answer the questions.



  From the Bottom Up: Scan the Signals and Scenarios
                          At the bottom of the map, you’ll find signals of change: small innovations or disruptions
                          that could point to larger trends in the future. These signals add up to four alternative
                          scenarios. These are four different views of how the future may unfold in a world of
                          growth or collapse, constraint or transformation. Think about your own future—or that
                          of your organization—in each of these scenarios. What signals would you add? Which
                          scenario inspires you the most? Which is most challenging? What values underpin each
                          scenario? What could you do to ensure that you can thrive in all of them?



  AcroSS the cAliForniA lAnDScApe: Build Your Vision
                          The arrows on the map are your own workspace. This is where you can think
                          systematically about your own role in the future of California. Every individual, every
                          organization, every community counts. So think about who you are today and what you
                          contribute to the California of the present. Then think about who you’re likely to be in
                          2020, given the trends, signals, and scenarios on the map. Finally, fill in your own response
                          to the big questions—to build your unique vision of the California you want.


  You can build this vision for yourself, or you can work with colleagues in your workplace to think about
  how your organization can help build a different kind of California. Or you can engage your community
  in imagining the kind of difference it can make. Fill in the blanks together or individually. Add some
  photographs or your own charts to the California landscape. Remember, the future isn’t complete without
  your contributions!




                                                  ABoUt thiS mAp
                                                  This map was developed by Institute for the Future (IFTF) in
                                                  collaboration with California Institute for Telecommunications and
                                                  Information Technology (Calit2) and the Center for Information
                                                  Technology Research in the Interest of Society (CITRIS). The map
                                                  emerged from a workshop led by Marina Gorbis and Rod Falcon, with
                                                  a group of experts in a variety of fields. For more information on the
                                                  workshop and a list of experts, visit www.iftf.org/FutureofCalifornia.
                                                  The ideas expressed on this map are the sole responsibility of IFTF.

                                                  For more information about this project or IFTF, please contact
                                                  Sean Ness at sness@iftf.org or 650.233.9517.




          IFTF’s 2010 California Dreaming is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 3.0.
          For more information, visit http://creativecommons.org/licenses/by-nc-sa/3.0/. All other brands and trademarks   cc
          remain the property of their respective owners. SR-1313
Four Visions oF CaliFornia
G r oW t h

S m a r t S tat e
A growth scenario is both about business-as-usual and innovation-as-business. Economic growth
continues to define success for corporations, institutions, and even communities. And in a state where
technical know-how and entrepreneurship have been a winning formula for growth for several decades,
the state is investing in systems that expand that advantage. At the heart of this investment is a new
digital backbone of automated systems aimed especially at solutions for climate, energy, water, and
waste problems. The state is also cultivating a design advantage, in both of its traditional areas of
leadership—aerospace and electronics—and in new approaches to industries such as food, fashion,
and even the automotive industry. But the real platform for growth is urban data, as smart systems
keep a finger on the pulse of California cities and entrepreneurs spin this data into marketplace gold.
Sadly, the continued emphasis on research leadership in the public university system does little to
expand opportunities for those who can’t afford the high cost of a college education, and the rich-poor
gap continues to widen.
e d u c at i o n
The educational system—and the UC system in particular—is streamlined as an engine of economic
growth. Result? Research becomes a priority for all institutions of higher learning, with even stronger
links between industry leaders, startups, and university research labs. R&D accounts for a growing
percentage of the state’s GDP.
W at e r & e n e r GY   + Wo r k
Smart meters, smart grids, and community-scale power and waste technologies drive both
resource conservation and new wealth, with new green jobs for skilled technicians. Still, the state
can’t quite keep ahead of demand for energy and water.
G oVe r n a n c e & eQu i t Y   +   mi Gration
Even as migration from Asia and Latin America continues to slow, the large Asian and Latino
populations in California create strong social and economic ties with these regions—so much so
that together they function as an integrated economy in many ways.

co n S t r a i n t

C u lt u r e Co m m o n s
In a constraint scenario, California abandons growth for growth’s sake as it tries to rein in demand
for natural resources. The state turns its attention to a combination of cultural norms (focused
on conservation) and cultural expression (focused on expanding support for the creative arts).
Underpinning this new social consensus is the growth of a variety of commons that leverage new social
media for everything from supporting small-scale food distribution to community health to building
the creative infrastructure. But perhaps the most significant shift is a redefinition of freedom: citizens
accept cultural norms and taxes as a platform for freedom. Taxes generate revenue that assures
access to education, health, and public infrastructures.
Food     + h e a lt h
Driven by health costs and health concerns, the state reorganizes its food systems around the concept
of the urban foodshed. Urban planning takes into account the demand for food, leveraging local
production capacity to sustain city populations and integrating urban, peri-urban, and rural farming.
The state imposes a fast food tax as well as food-mile incentives.
Work
While all the scenarios see some growth in green jobs, the constraint scenario sees investment in
honing a green labor economy—redefining all jobs as green jobs and using green development to
create income opportunities for even the poorest citizens.
Wat e r & e n e r GY      +     h e a lt h
Using a combination of carbon markets, personal carbon quotas, and steep gasoline taxes,
California aims to be the national leader in reduction of carbon emissions. Beyond conservation,
the state targets a variety of toxic wastes to improve community health—and even works with China to
craft independent agreements aimed at reducing trans-Pacific pollution.
GoVernance & eQuit Y
Leveraging its new social consensus, the state finds the political will to repeal Proposition 13,
providing the financial resources needed to address the most extreme disparities in health,
education, and income.
Four Visions oF caliFornia
T r a n s f o r m aT i o n

21st century superstructures
In a transformation scenario, fundamental changes in the way people organize themselves transform
the institutional landscape of California. While familiar organizations don’t disappear, many are
forced to reinvent themselves. Parallel institutions emerge in health, education, food production, and
manufacturing. These parallel institutions tap a highly connected populace to create ad hoc networks
and teams for responding rapidly to both local and distant needs. New kinds of communities emerge
as the focal point of diverse activities, from emergency response to caring for an aging population.
These communities transcend the familiar sectors and geographical boundaries, reorganizing the
flow of money and resources. Supporting these new flows are new platforms for tracking value
exchanges—many of them using game architectures.
EducaTion        +   Work
Education escapes the bounds of traditional institutions as digital tools and social media enable
learning teams focused on community-based projects. Platforms for validating learning and assigning
credits emerge, including gaming platforms.
H E a LT H
Building on research that shows the power of networks as platforms for positive contagion, both
private and public health networks begin to build a healthier, happier citizenry. The state demonstrates
leadership in reducing obesity, particularly through network effects.
food    + WaTEr      & E n E r GY
Using new kinds of food networks to reinvent food production and distribution practices, California
not only takes the lead in rebuilding the farming landscape around local communities; it also reduces
the water and energy footprints of agriculture.
Work     +   miGraTion
Molecular-scale assembly changes the fundamental organization of manufacturing, refocusing it on
small-scale production centers and high-tech design. A partnership between Mexico’s Baja
California workers and San Diego’s technology leaders creates a model of regional excellence.
GoVErnancE & EQuiT Y
Social media platforms, including games, become channels for participatory governance and
re-imagining a more distributed, decentralized governance that is not necessarily focused on local
geographies but on communities of interest.

co L L a p s E

E n c L aV E Eco n o m Y
In California, a collapse scenario begins with a catalytic natural disaster, like an earthquake or
wildfire—or both. Loss of resources plus high costs of recovery drain wealth from the public sector.
The private sector moves to protect its own resources, with increased privatization of water, security,
and education. The result is the emergence of a couple wealthy, walled metropolitan areas (such
as San Diego-Orange County and the San Francisco Bay Area) that control access to most of the
state’s resources. Meanwhile, other parts of the state slip into slum-like conditions. The exception are
places where large Latino populations exploit the so-called “Latino Paradox”—leveraging family and
community values as well as traditional food and health practices. In 2020, they provide the only hint of
a possible path out of collapse.
EducaTion        + Work
Public education becomes increasingly privatized. Most UC campuses are privatized and refocused
on producing research scientists and technologists. K-12 is also increasingly privatized; a growing
segment of the young population drops out to help support their families in low-skill labor jobs.
food
With pressures on the state’s water infrastructure and lockdown of certain farm regions by wealthy urban
communities, the food system begins to fail. Without coordinated protection, the state’s fisheries also fail.
Work     + miGraTion
As privatization of education, health, and security continue, the gap between rich and poor
becomes extreme. The wealthy aggregate in secure urban enclaves or walled suburban communities,
tapping the poor for resources needed from outside.
GoVErnancE & EQuiT Y
Crime and security risks increase in the state, and prisons and police/fire services are privatized in the
hands of a few large corporations. Cities buy these services directly, without significant state oversight.
h e A lt h

                                                 unhealthy built and natural environments

  THE SEVEN                                      The connections between health and the environment
                                                 are becoming clearer and more actionable. We are now

BIG QUESTIONS                                    able to track everything from the toxicity of industrial
                                                 and consumer waste (including pharmaceutical waste)
                                                 to the impacts of so-called “sick buildings” with

  from dilemmas                                  greater accuracy. The dilemma is how to convert toxic
                                                 environments into health-friendly environments at a
   to responses                                  time when resources are already stressed.
                                                 ›› How will citizens, health providers, employers,
                                                    and technologists partner to recover healthy spaces
                                                    and places in the state?

                                                 burden of chronic disease
over the coming decade,
                                                 Across the country, more than half of the population
californians will act.                           suffers from chronic disease today, and the number
                                                 is expected to increase 25% by 2020. Even though
                                                 Californians have a better chronic disease profile than
Whether we act as individuals, as                the nation as a whole, 20% of the population suffers
communities, as interest groups, or as           from multiple chronic diseases and accounts for 60%
citizens in a formal process of governance,      of the state’s health care spending. As the population
we will respond to a growing number of           ages, this burden of chronic disease will grow.
dilemmas to create the California of 2020.       ›› How can Californians accelerate the spread of
                                                    healthy lifestyles and preventive care that can
                                                    reduce this burden?
We can respond with an understanding of
these dilemmas. Or we can simply react to the
                                                 increasing health disparities
problem of the moment. Which we choose
could make the difference between a future in    From earlier onset of chronic disease among Native
which the state remains a world leader, or one   Americans and lower health care coverage for
                                                 Latinos, to limited access to healthy food among
in which we effectively become a failed state.
                                                 poorer Californians and declining health resources
                                                 among aging Californians, health disparities point
As we imagine what we can be—as we               to growing health risks across California—as well
consider the alternative scenarios available     as growing debates about how to meet diverse and
to us—today’s trends, innovations, and           changing needs.
disruptions can help us understand what
                                                 ›› What new strategies will Californians invent—
is at stake. Take some time to consider the
                                                    as health consumers as well as health citizens—
challenges embedded in each of the seven            to correct or compensate for these disparities?
big questions facing California. Discover
some facts you may not have known. And           new borders, new infections
most important, use the questions posed
                                                 As California’s virtual borders extend to include the
here to help you prepare your response to        entire Pacific Rim, health risks expand, too. Business
the coming decade                                and leisure travel, health tourism, and trade in food
                                                 and manufactured goods all increase the chances
                                                 for the spread of disease in new patterns. At the
                                                 same time, new diseases—including potentially lethal
                                                 mutations of the Avian flu virus, tuberculosis, and
                                                 staph infections—can spread more quickly throughout
                                                 the entire region.
                                                 ›› How can we tap health mobs and health-conscious
                                                    Internet users to create robust early responses to
                                                    new threats from infectious diseases?

                                                 diminishing latino health advantage
                                                 California’s Latinos are poorer, with less health
                                                 coverage than non-Latino whites. But their health
                                                 statistics for mental health, asthma, heart disease,
                                                 and age-adjusted deaths have been lower than for
                                                 non-immigrant, non-Latino whites. Some speculate
                                                 that a combination of diet and cultural factors get the
                                                 credit. However, as the percentage of second- and
                                                 third-generation Latinos grows in the population—
                                                 and Latinos acculturate—this health advantage
                                                 may be eroding.
                                                 ›› What can we learn from first-generation Latino
                                                    immigrants and how can we extend this advantage
                                                    to other groups?
Education                                                             Food

privatization of public education                              climate impacts on crops
By 2025, privatization of education comes in a variety         Climate change threatens the stability of California’s
of forms, including increasing enrollment in private           agricultural production. Flooding and drought will likely
institutions, contracting with private organizations to run    make water management more difficult. More extreme
schools, increasing student tuitions in public universities    weather events could wipe out crops. This may lead to
while decreasing funding from state taxes, and increasing      more climate variability and challenge conventional crop
corporate sponsorship of university research. All these        management regimes. Local shifts could force entire
strategies have grown over the past decade, narrowing          crops—such as vineyards—to move to new locations.
the options for the state’s poor and middle-class              Or they could provide new opportunities for crops.
students to get strong educations while reducing public
                                                               ›› How can Californians make their food systems more
input to the curriculum.                                          adaptable to climate variations?
›› What alternatives for funding will strengthen the
   traditional values of public education?                     food for export vs. distributed local production
                                                               For 50 years, California has been the leading state
not enough college graduates                                   in agricultural exports, providing half the nation’s
By 2025, 41% of jobs will require a bachelor’s degree          agricultural products and leading the nation in global
or higher, according to the Public Policy Institute of         exports of many foods. At the same time, California’s
California. But only 35% of Californians will have those       Sacramento-area small farms lead the nation in direct
degrees. At the same time, there will be a surplus of          farm-to-consumer sales, enjoying better receipts than
workers for less-skilled jobs. This gap represents a           when using mainstream distribution channels.
potential loss of personal income, of higher income jobs
                                                               ›› What choices will California farmers make regarding
(and tax revenues), and of economic growth.                       mainstream food for export vs. local direct-to-
›› How can Californians recreate a virtuous cycle of              consumer marketing, and how will those choices im-
   investment in higher education that yields higher              pact the way we eat?
   personal and state resources for reinvestment in the
   labor force?                                                growth of urban farming
                                                               From backyard “victory gardens” to beekeeping on the
lower college enrollment, more research funding                roof of the Fairmont Hotel in San Francisco, California is
Just over half of California high school students              a hotbed of experiments in urban farming. The barriers
continue on to college—a ranking of 42nd out of 50             to sustainable urban farming include long-term access
states. Meanwhile, university income is increasingly           to land, initial cost of setting up gardens, and urban
driven by research, not student fees. As the college-          vandalism. Nevertheless, urban farming is a source of
age population declines, the funding model for                 food, jobs, training, and community engagement.
California’s public universities is faltering, and many
                                                               ›› What role will urban farming play in building resilient
of the brightest professors and researchers are taking            households and communities?
jobs outside the state.
›› How can we engage more of the population in                 growth of urban and suburban food deserts
   college-level learning and continue to lead the nation in   Approximately half of the state’s population lives within
   research and innovation?
                                                               a half mile of a full-service grocery store, but some
                                                               urban areas have so little access to grocery stores that
second-generation latino educational lead                      they have been called “food deserts.” West Oakland’s
Nearly half of students in California’s public K-12            population of 25,000 has only one grocery store but 36
schools are Latinos. The future prospects of these             convenience and liquor stores that offer minimal access
students differ widely, depending on whether they are          to fresh food.
first-, second-, or third-generation Latinos in the United
                                                               ›› How can Californians bridge the growing “food
States. While both first- and third-generation Latinos
                                                                  access” divide that threatens the state?
struggle to complete high school and find steady work,
second-generation 18- to 24-year-olds show a different
                                                               school lunch reform
pattern, with the highest level of degree completion
of any group.                                                  School-age children now suffer from so-called old-age
                                                               diseases such as obesity, type 2 diabetes, and arterial
›› How can this second-generation achievement be               diseases. These diseases are linked to highly processed
   sustained among third-generation California Latinos?
                                                               foods children now eat both at home and in school
                                                               lunch programs. A movement to reform lunch programs
shift from printed textbooks to digital resources              and educate children about healthy eating is gaining a
The Internet has changed the way people learn, from            foothold in several school districts in California.
preschool through university. In Menlo Park, a venture
                                                               ›› How can Californians best transform children’s diets
capitalist spends his spare time creating more than
                                                                  to guarantee long, healthy lives?
1000 free online courses for use worldwide. Students
engage in global games for learning and credit. The
University of California is now planning an online degree
program, available worldwide at the same tuition as a
campus program.
›› How will California tap the variety of online resources
   to help its entire population achieve a globally
   relevant education?
Work                                                Wat e r & e n e r gy

more green jobs                                                  unsustainable growth in demand for water
According to Pew Charitable Trusts, California led the           If Californians continue to use water at the same rate
nation in the growth of green jobs over the past decade,         as today, demand for water could grow 40% by 2030.
with green jobs growing faster than the overall workforce.       Much of this growth will be in Southern California with its
In the ten-year period from 1998 to 2007, clean energy           expanding population. Suggested solutions range from
produced more than 10,000 new businesses and more                conservation to groundwater banking, recycling, large-
than 125,000 jobs. This trend is likely to continue.             scale water transfers, and desalination.
›› How can we turn the challenges of building a global           ›› How will Californians weigh the benefits of growth and
   green economy into opportunities for all Californians?           development against the realities of a limited water supply?

design leadership                                                declining sierra snowpack: –52% by 2090
Throughout its history, California has been a source of          Climate change will likely cut the Sierra snowpack in half
design leadership—from film and fashion to human-                by the end of the century. The snowpack is essential to
machine interfaces like the Macintosh, iPhone, and iPad.         the California economy, providing not only residential,
With a critical mass of cutting-edge design talent and           industrial, and agricultural water but also supporting a
a long history of the studio model to quickly assemble           healthy tourist industry. This decline will occur at the
creative teams and produce a competitive product,                same time that the population and demand on food
California is poised to expand its leadership in new             production is growing.
sectors, such as automotive and green technology.
                                                                 ›› How can Californians begin to create water-efficient
›› How can we tap the state’s design talent to address              systems today that will compensate for declining
   social as well as technical challenges while creating            water supplies?
   new economic opportunities?
                                                                 modest gains in desalination, gray water
robotics and local manufacturing                                 conversion
California may lead the country in both public                   California is investing in technologies that convert ocean
and private innovation in robotics and small-                    water or household and industrial gray water into fresh
scale manufacturing technologies that combine                    water. However, the energy requirements of desalination
computerized design with new molecular-scale                     are likely to drive the cost of water up steeply, and risks
materials. These are likely to continue the trend in             to ocean environments are significant.
declining manufacturing jobs and even reorganize how             ›› What innovations in both technology and lifestyle
manufacturing is done—giving advantages to flexible,                can help Californians make use of previously unusable
well-funded, small-scale manufacturing centers that                 water supplies while also protecting—or even
can quickly retool for new products.                                improving—local environments?

›› How can California reinvent its workforce to ride this wave
   of innovation with minimal costs to today’s workers?          urban vs. agricultural water conflicts
                                                                 Agriculture accounts for the largest percentage of the
more entrepreneurs from mexico                                   human water footprint. Yet much of the food grown in
While California’s economy has historically attracted a          California is consumed outside the state, or in the state’s
growing flow of immigrant laborers—to the extent that 1          large cities, where residential and industrial demands for
in 4 new entrants to the labor force is Mexican born—the         water are also growing.
flow may be stabilizing now. In addition, the profile of         ›› How will we, as Californians, balance the complex
new migrants may be changing. Increasingly, Mexicans                demands on our water resources across the state
are coming to California as entrepreneurs with funds to             and across sectors?
invest in new businesses that create new jobs.
                                                                 increased demand for smaller, sustainable
›› How can these new immigrants reshape California’s
                                                                 housing
   economy—and especially the Latino workforce?
                                                                 Smaller, sustainable housing has emerged as a potential
rising chinese labor costs = more                                high-demand market in California. And while green
california jobs?                                                 innovation has been championed by well-educated, well-
                                                                 resourced consumers to date, the state has inaugurated
Average hourly wages in China have doubled in the past
                                                                 a Single-Family Affordable Solar Homes (SASH) program
five years, making the Chinese labor force less attractive
                                                                 for owners of low-income housing.
to foreign companies. For U.S. companies, these rising
costs may signal a return to manufacturing at home—              ›› How will Californians reinvent the dream of
especially if investments in smaller, low-cost labor                owning one’s own house in the coming decade?
markets around the world also prove costly.
                                                                 growth of electric vehicle economy
›› How can Californians reposition their workforce and
   manufacturing know-how as a competitive edge                  With aggressive goals for cutting greenhouse gas
   vis-a-vis foreign markets with growing labor costs?           emissions and reducing energy consumption, California
                                                                 creates a favorable testbed for an electric vehicle
                                                                 infrastructure and market. Many questions arise,
                                                                 however, about demand on the power grid, sustainability
                                                                 of batteries, and speed of deployment.
                                                                 ›› What kinds of incentives and policies will Californians
                                                                    embrace as the state becomes a leader in the electric
                                                                    vehicle economy?
Governance & equit y                                                     MiGration

rich-poor gap continues to grow                             growth of suburban and exurban poverty
For the past 15 years, the rich-poor gap has grown          Across the nation, the poverty rate of suburbs grew
steadily. Between 1995 and 2007, the gains of those         by 15% in the last decade. In California, migration of
in the top 20% have grown 5 times as fast as those          the poor to suburbs and exurbs has made Bakersfield,
in the bottom 20%. In recent years, the bottom 40%          Fresno, and Modesto among the top 10 cities in the
have actually declined in wealth. And the wealthiest        nation suffering from suburban poverty. But even in
1% enjoyed gains 8 times those of the average               coastal cities, the poor are increasingly shifting from
middle-class taxpayer.                                      the urban core to the suburban periphery.
›› How can Californians redesign economic growth            ›› How can California rebuild its suburbs as vital
   to benefit the entire population?                           communities for raising healthy families and
                                                               pursuing the new California dream?
coastal wealth, inland poverty
For decades, the average per capita income of people        children of immigrants are drivers of
living in coastal California has grown much faster          population growth
than any other region. From 1989 to 1999, coastal           While California has led the nation in legal immigrants
populations enjoyed income growth of 20% compared           for the past 30 years, its share of immigrants seems
to a decline of –0.2% in the central region of the state.   to be stable at around 27%. Looking forward, the
                                                            children of these immigrants—primarily Latinos
›› What development strategies can build an
                                                            and Asians—will account for the largest growth in
   infrastructure for wealth in the inland areas
   of the state?                                            California’s population.
                                                            ›› What challenges and opportunities will a
rising prison population, older inmates                        vibrant second-generation immigrant population
                                                               pose as California continues to integrate
California’s prison populations are operating at 200%          diverse cultures into the state’s identity?
of legal capacity. Incarceration rates also target ethnic
groups unequally: African Americans are six times
                                                            ages 30 to 50: large migration out of state
as likely to be jailed as whites, Latinos nearly twice
as likely. Incarceration rates for the poorer parts of      California’s high cost of housing and turbulent job
the state are more than double the rates for wealthy        market may be driving an entire generation away.
coastal areas.                                              Generation X, focused on establishing families and
                                                            careers as knowledge workers, is leaving the state for
›› How can Californians address the social causes of        more attractive destinations, such as Colorado, Georgia,
   crime to reduce demand on the justice system?
                                                            and Texas. After driving housing and labor markets for
                                                            the past two decades, this age group will experience no
rise of the latino independent voter                        new growth in California, while the boomer generation
In California, voters who “decline to state” party          ages and a new bulge of young people emerges.
affiliation are increasing, with nearly 20% registering
                                                            ›› How will the state reorient its economy as
this way today. Latinos match this percentage overall,         this core growth engine stalls?
but nearly 30% of Latinos under the age of 26 are
going independent, suggesting a trend toward even
                                                            new kinds of borders and boundaries:
greater numbers of independent Latino voters.
                                                            walled communities
›› How will Latino independent voting impact the            Gated communities, in which developers and private
   state’s political profile and processes?                 owners assume the infrastructure costs for public
                                                            spaces, can relieve the burden on counties to provide
gerrymandered districts = fragmentation                     these services. However, they also tend to segregate
Following the 2000 Census, voting district                  communities, increasing ethnic tensions. Such
boundaries in California were redrawn through a             communities have been growing rapidly in California,
bi-partisan process that tried to define cohesive           representing over 21% of new development in
Republican or Democratic districts. As the 2010             Orange County, 31% in San Fernando Valley, and
Census again calls for redistricting, the state may         50% in the Palm Springs area.
see additional gerrymandering, potentially leading to
                                                            ›› What options can counties pursue to provide
increased fragmentation of neighborhoods, towns,               critical infrastructure without fragmenting
cities, and counties.                                          their communities?
›› How can Californians manage the redistricting
   process to reduce fragmentation?                         new cross-border virtual communities
                                                            The Internet has linked people across traditional
growing secessionist demands                                geographic boundaries, creating social, economic,
Secessionist movements are nothing new in                   and political networks that change where people can
California. As California enjoys a large share of the       work, live, and share experiences. These networks
country’s wealth from industry, agriculture, and natural    have the potential to both increase cohesiveness
resources, the state maintains a level of economic          across diverse regions of the state and increase
self-sufficiency that emboldens these demands. Add          fragmentation as people align themselves by new
to that growing ties to Asia and Latin America—plus         kinds of affinities.
the desire to negotiate independently with countries        ›› How can Californians use these new virtual
such as China and Brazil—and we have a recipe for              communities to untangle all the dilemmas
more secessionist demands.                                     we will face in the next decade?
›› How can we use the secessionist debate to better
   understand the complex relationship between
   California and the rest of the world?
H e A lT H                                                                   eDuCATION                                                                                         FOOD                                                                        WO R K                                                                   WAT e R & e N e R GY                                             GOVeRNANCe & eQuIT Y                                                                          mIGRATION

               how will we                                                                how will we learn in a                                                                how will we reinvent                                                               how will we build                                                                        how will we thrive                                                     how will our systems                                                          how will we redefine
           create healthy                                                            century of vast information                                                                our food systems                                                                a strong economic                                                                        with less water and                                                   of governance assure                                                          our borders, spaces, and
        lifestyles in a world                                                        and increased complexity?                                                                to foster sustainable                                                        foundation with 21st century                                                                more expensive energy?                                                  responsive leadership,                                                        places to support robust
        of new health risks?                                                                                                                                                 bodies and ecosystems?                                                            industries and jobs?                                                                                                                                             justice, and equitable                                                      and resilient communities?
                                                                                ››   Privatization of public college education                                                                                                                                                                                                                   ››   Unsustainable growth in demand for water                               access to state resources?
       Unhealthy built and natural environments                                 ››   2025: 1 million fewer college grads than needed                                        Climate change impact on crops                                                      More green jobs                                                                  ››   Declining Sierra snowpack: –52% by 2090
  ››                                                                                                                                                                   ››                                                                                  ››                                                                                                                                                                                                                                             ››   Growth of suburban and exurban poverty
       Greater burden of chronic disease                                        ››   Lower college enrollment, more research funding                                        Food for export vs. distributed local production                                    Design leadership                                                                ››   Modest gains in desalination, gray water conversion
  ››                                                                                                                                                                   ››                                                                                  ››                                                                                                                                                           ››   Continued growth of rich-poor gap                                            ››   Children of immigrants = drivers of
  ››   Increasing health disparities                                            ››   Second-generation Latino educational lead                                         ››   Growth of urban farming                                                        ››   Growth of robotics and local manufacturing                                       ››   Urban vs. agricultural water conflicts                                                                                                                   population growth
                                                                                                                                                                                                                                                                                                                                                                                                                        ››   Coastal wealth, inland poverty
  ››   New borders, new infections                                              ››   Shift from printed textbooks to digital resources                                 ››   Growth of urban and suburban food deserts                                      ››   More entrepreneurs from Mexico                                                   ››   Increased demand for smaller, sustainable housing                                                                                                   ››   Ages 30 to 50: large migration out of state
                                                                                                                                                                                                                                                                                                                                                                                                                        ››   Rising prison population, older inmates
  ››   Diminishing Latino health advantage                                                                                                                             ››   School lunch reform                                                            ››   Rising Chinese labor costs = more California jobs?                               ››   Growth of electric vehicle economy                                                                                                                  ››   New kinds of borders and boundaries:
                                                                                                                                                                                                                                                                                                                                                                                                                        ››   Rise of Latino independent voter
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               walled communities
                                                                                                                                                                                                                                                                                                                                                                                                                        ››   Gerrymandered districts = fragmentation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ››   New cross-border virtual communities
                                                                                                                                                                                                                                                                                                                                                                                                                        ››   Growing secessionist demands
                                                                                      response       E d U c aT I O N a l R E T H I N k
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       response
                                                                                                                                                                               response         FO O d U p g R a d E                                                                                                                                   response     R E S O U R c E FO R m U l a                                                                                                                                               m I g R aT I O N
                                                                                                                                                                                                                                                                  response    wORk REdESIgN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 R E d I R Ec T
                                                                    N
                                                          N   TIO
                                                   R   VE                                                                                                                                                                                                                                                                                                                                                                                 response     g O V E R N m E N T R E FO R m
                                               E
                                           INT
                                       e
                                o   ns
                           sp     TH
                      re
                                al
                        HE




2010
  who are
you today?




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        who will you be
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       in the future?




                                                                                                                                                                                                        FOUR VISIONS OF THE FUTURE

                                                                         GROWTH                                                                                                                                                                                                                                                                                                                                                                                                                                                                      CO l l A p S e
                                                                                                                                                                                                                                       CO N S T R A I N T                                                 T R A N S F O R m AT I O N
                                                                        S m A R T S TAT e                                                                                                                                                                                                                                                                                                                                                                                                         e N C l AV e eCO N O m Y
                                                                                                                                                                                                                           C u lT u R e                                                                   21 S T C e N T u R Y
                                                                                                                                                                                                                                                                                                                                                                                                                                                 In the face of large-scale disaster, a highly privatized society loses its cohesiveness.
                                                          California enters a new era of growth, built on the backbone of smart systems.
                                                   These systems support innovation across a host of sectors and industries—
                                                                                                                                                                                                                         CO m m O N S                                                                     SupeRSTRuC TuReS                                                                                                                              Wealth is concentrated in a few highly-connected urban areas that lock in basic
                                            from ubiquitous online learning to city governance to new models for the                                                                                                                                                                                                                                                                                                                               resources from their periphery. Beyond the boundaries of these secure enclaves—
                                                                                                                                                                                                            A sober-minded assessment of risks and                                                        A new kind of citizenship emerges as people build
                                      aerospace, biomedical, and alternative energy industries. The rewards of growth                                                                                                                                                                                                                                                                                                                                            and isolated from them—less well-off populations struggle to maintain any
                                                                                                                                                                                                         resources in the face of water and energy shortages                                              parallel institutions that leverage social media for their core
                           are not equally distributed, however. The rich and young thrive. Poor Gen-Xers have                                                                                                                                                                                                                                                                                                                                              advantages of community. In the most successful example of adaptation, the
                                                                                                                                                                                                    leads to a new focus on communities and commons—                                                      infrastructure. Communities—not all geographically defined—
                     the hardest path.                                                                                                                                                                                                                                                                                                                                                                                                                                  Latino population leverages its culture to rebuild socially, economically,
                                                                                                                                                                                              with a new partnership across sectors to reinvent culture                                                   replace sectors as the organizational substrate for learning,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     and environmentally devastated areas.
                                                                                                                                                                                        in California. A combination of strong policy and creative                                                        innovation, wealth generation, and governance. Neuroscience
                ››   University of California: platform for economic growth                                                                                                      innovation yields a lifestyle blueprint that emphasizes the                                                              provides the design paradigm for this institutional transformation,
                     R&D spending: growing percentage of GDP                                                                                                                                                                                                                                                                                                                                                                                                                     ››   Catalytic natural disasters: earthquakes, wildfires, floods
                ››                                                                                                                                                          creative arts, community health, and conservative consumption.                                                                with new capacities to engage, inspire, and learn.
                ››   Smart water and waste systems                                                                                                                                                                                                                                                                                                                                                                                                                               ››   Walled cities: secure connections to food, health, and learning

                     Urban data as a growth industry                                                                                                                                                                                                                                                                                                                                                                                                                             ››   Utopian communities, suburban slums
                ››                                                                                                                                      ››   Repeal of Proposition 13                                     ››   Green labor economy                                                                                        ››   Project-focused education
                     Integrated pan-American, pan-Pacific economy                                                                                                                                                                                                                                                                                                                                                                                                                ››   Privatization of education
                ››                                                                                                                                      ››   Serious greenhouse gas controls                              ››   Flourishing cultural arts                                                                                  ››   Participatory community research
                     Design advantages in automotives, apparel, and food                                                                                                                                                                                                                                                                                                                                                                                                         ››   Privatization of police and prisons
                ››                                                                                                                                      ››   Independent agreements between                               ››   Integrated foodshed and urban planning                                                                     ››   Reinvestment in local farming
                                                                                                                                                             California and China
                                                                                                                                                                                                                          ››   Rights for non-human “citizens”                                                                            ››   Games as a governance platform
                                                                                                                                                                                                                                                                                                                                          ››   New design principles from neuroscience
                                                                                                                                                                                                                                                                                                                                          ››   Open money platforms



 Digital license                             Digital food                  Distributed earthquake                                Recycled products,                   Strong environmental                 Community eco-mapping                                        Alternative                       New food                                                                                                                                 Disaster                            Failure of                         Public-private educational
 plates—with ads                             tracking                      sensing                                               re-invented workers                  regulations                          and monitoring                                               currencies                        networks                                                                                                                                 planning                            inland suburbs                     collaborations




  http://latimesblogs.latimes.com            http://harvestmark.com        http://qcn.stanford.edu                                                                                                         http://sf.urbanecomap.org                                                                      http://www.longbeachlocal.org                                                                                                            http://enplan.com/fires/                                                         http://www.businesswire.com
                                                                                                                                 http://projecthdesign.org            http://latimesblogs.latimes.com                                                                   http://www.humboldtexchange.org                                                           http://californiafarmlink.org   http://foragesf.com                                                                  http://www.businesswire.com

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Institute for the future california dreaming

  • 1. California has always been a frontier—a place of change and innovation. From the gold rush to the rise of the film industry, from the free speech movement of the 1960s to the emergence of Silicon Valley as an engine of innovation, California has reinvented itself time and again. Perhaps this is why many of us find ourselves asking: Can California do it again? Today the state is facing some of its toughest challenges. And its future will be crafted from our responses to these challenges—as individuals, as organizations, as communities. We can already see signals of some of these responses as we scan the California landscape. They point to very divergent futures, to alternative scenarios in which we come face-to-face with what we value. Will California become the leading Smart State? Or will it evolve as a vibrant Culture Commons? Will we reinvent the state to embody 21st Century Superstructures? Or will we retreat into an Enclave Economy? These are four strikingly different visions of how the state could look in 2020. But in reality, California will be—and perhaps already is—some combination of all four of these scenarios. This map is an invitation to explore the future worlds that are already emerging today in California. It’s a tool to tackle, head on, the big questions facing the state. It’s a chance to think about the alternatives, to compare and contrast scenarios that provoke us to think in new ways, to ask better questions and engage in important conversations with our neighbors, our colleagues, and our community leaders. Perhaps most important, it’s a way to reinvent ourselves as 21st century Californians. Take a tour of California’s landscape-in-the-making. Grapple with one or more of the big questions. Imagine your day in one of the future scenarios. And then take your next step—it may be the first step toward building the new California dream. 124 University Avenue, Palo Alto, CA 94301 650.854.6322 www.iftf.org
  • 2. H oW to U s e t H i s M a p explore the present, envision the future This map is a tool for exploring the big questions facing California today and for envisioning the kind of future we want to build for the state. But it is not complete without your input. Whether you work from the top down or from the bottom up, you’ll end up in the center of the map, where you can fill in the landscape with your unique vision. From the top Down: explore the Big Questions On the map and in the text on the back of it, you’ll encounter seven big questions facing the state of California. For each of these questions, you’ll find data points and how will we learn projections: information you need to understand what’s at stake and how existing in a century of vast patterns and practices may shape the future. Discuss the questions and data with friends information and increased complexity? and family, colleagues, or with members of your community. Identify the issues that are most important to you or your organization—and the places where you can make the biggest difference. Avoid rushing to a favorite solution. Think about different ways to answer the questions. From the Bottom Up: Scan the Signals and Scenarios At the bottom of the map, you’ll find signals of change: small innovations or disruptions that could point to larger trends in the future. These signals add up to four alternative scenarios. These are four different views of how the future may unfold in a world of growth or collapse, constraint or transformation. Think about your own future—or that of your organization—in each of these scenarios. What signals would you add? Which scenario inspires you the most? Which is most challenging? What values underpin each scenario? What could you do to ensure that you can thrive in all of them? AcroSS the cAliForniA lAnDScApe: Build Your Vision The arrows on the map are your own workspace. This is where you can think systematically about your own role in the future of California. Every individual, every organization, every community counts. So think about who you are today and what you contribute to the California of the present. Then think about who you’re likely to be in 2020, given the trends, signals, and scenarios on the map. Finally, fill in your own response to the big questions—to build your unique vision of the California you want. You can build this vision for yourself, or you can work with colleagues in your workplace to think about how your organization can help build a different kind of California. Or you can engage your community in imagining the kind of difference it can make. Fill in the blanks together or individually. Add some photographs or your own charts to the California landscape. Remember, the future isn’t complete without your contributions! ABoUt thiS mAp This map was developed by Institute for the Future (IFTF) in collaboration with California Institute for Telecommunications and Information Technology (Calit2) and the Center for Information Technology Research in the Interest of Society (CITRIS). The map emerged from a workshop led by Marina Gorbis and Rod Falcon, with a group of experts in a variety of fields. For more information on the workshop and a list of experts, visit www.iftf.org/FutureofCalifornia. The ideas expressed on this map are the sole responsibility of IFTF. For more information about this project or IFTF, please contact Sean Ness at sness@iftf.org or 650.233.9517. IFTF’s 2010 California Dreaming is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 3.0. For more information, visit http://creativecommons.org/licenses/by-nc-sa/3.0/. All other brands and trademarks cc remain the property of their respective owners. SR-1313
  • 3. Four Visions oF CaliFornia G r oW t h S m a r t S tat e A growth scenario is both about business-as-usual and innovation-as-business. Economic growth continues to define success for corporations, institutions, and even communities. And in a state where technical know-how and entrepreneurship have been a winning formula for growth for several decades, the state is investing in systems that expand that advantage. At the heart of this investment is a new digital backbone of automated systems aimed especially at solutions for climate, energy, water, and waste problems. The state is also cultivating a design advantage, in both of its traditional areas of leadership—aerospace and electronics—and in new approaches to industries such as food, fashion, and even the automotive industry. But the real platform for growth is urban data, as smart systems keep a finger on the pulse of California cities and entrepreneurs spin this data into marketplace gold. Sadly, the continued emphasis on research leadership in the public university system does little to expand opportunities for those who can’t afford the high cost of a college education, and the rich-poor gap continues to widen. e d u c at i o n The educational system—and the UC system in particular—is streamlined as an engine of economic growth. Result? Research becomes a priority for all institutions of higher learning, with even stronger links between industry leaders, startups, and university research labs. R&D accounts for a growing percentage of the state’s GDP. W at e r & e n e r GY + Wo r k Smart meters, smart grids, and community-scale power and waste technologies drive both resource conservation and new wealth, with new green jobs for skilled technicians. Still, the state can’t quite keep ahead of demand for energy and water. G oVe r n a n c e & eQu i t Y + mi Gration Even as migration from Asia and Latin America continues to slow, the large Asian and Latino populations in California create strong social and economic ties with these regions—so much so that together they function as an integrated economy in many ways. co n S t r a i n t C u lt u r e Co m m o n s In a constraint scenario, California abandons growth for growth’s sake as it tries to rein in demand for natural resources. The state turns its attention to a combination of cultural norms (focused on conservation) and cultural expression (focused on expanding support for the creative arts). Underpinning this new social consensus is the growth of a variety of commons that leverage new social media for everything from supporting small-scale food distribution to community health to building the creative infrastructure. But perhaps the most significant shift is a redefinition of freedom: citizens accept cultural norms and taxes as a platform for freedom. Taxes generate revenue that assures access to education, health, and public infrastructures. Food + h e a lt h Driven by health costs and health concerns, the state reorganizes its food systems around the concept of the urban foodshed. Urban planning takes into account the demand for food, leveraging local production capacity to sustain city populations and integrating urban, peri-urban, and rural farming. The state imposes a fast food tax as well as food-mile incentives. Work While all the scenarios see some growth in green jobs, the constraint scenario sees investment in honing a green labor economy—redefining all jobs as green jobs and using green development to create income opportunities for even the poorest citizens. Wat e r & e n e r GY + h e a lt h Using a combination of carbon markets, personal carbon quotas, and steep gasoline taxes, California aims to be the national leader in reduction of carbon emissions. Beyond conservation, the state targets a variety of toxic wastes to improve community health—and even works with China to craft independent agreements aimed at reducing trans-Pacific pollution. GoVernance & eQuit Y Leveraging its new social consensus, the state finds the political will to repeal Proposition 13, providing the financial resources needed to address the most extreme disparities in health, education, and income.
  • 4. Four Visions oF caliFornia T r a n s f o r m aT i o n 21st century superstructures In a transformation scenario, fundamental changes in the way people organize themselves transform the institutional landscape of California. While familiar organizations don’t disappear, many are forced to reinvent themselves. Parallel institutions emerge in health, education, food production, and manufacturing. These parallel institutions tap a highly connected populace to create ad hoc networks and teams for responding rapidly to both local and distant needs. New kinds of communities emerge as the focal point of diverse activities, from emergency response to caring for an aging population. These communities transcend the familiar sectors and geographical boundaries, reorganizing the flow of money and resources. Supporting these new flows are new platforms for tracking value exchanges—many of them using game architectures. EducaTion + Work Education escapes the bounds of traditional institutions as digital tools and social media enable learning teams focused on community-based projects. Platforms for validating learning and assigning credits emerge, including gaming platforms. H E a LT H Building on research that shows the power of networks as platforms for positive contagion, both private and public health networks begin to build a healthier, happier citizenry. The state demonstrates leadership in reducing obesity, particularly through network effects. food + WaTEr & E n E r GY Using new kinds of food networks to reinvent food production and distribution practices, California not only takes the lead in rebuilding the farming landscape around local communities; it also reduces the water and energy footprints of agriculture. Work + miGraTion Molecular-scale assembly changes the fundamental organization of manufacturing, refocusing it on small-scale production centers and high-tech design. A partnership between Mexico’s Baja California workers and San Diego’s technology leaders creates a model of regional excellence. GoVErnancE & EQuiT Y Social media platforms, including games, become channels for participatory governance and re-imagining a more distributed, decentralized governance that is not necessarily focused on local geographies but on communities of interest. co L L a p s E E n c L aV E Eco n o m Y In California, a collapse scenario begins with a catalytic natural disaster, like an earthquake or wildfire—or both. Loss of resources plus high costs of recovery drain wealth from the public sector. The private sector moves to protect its own resources, with increased privatization of water, security, and education. The result is the emergence of a couple wealthy, walled metropolitan areas (such as San Diego-Orange County and the San Francisco Bay Area) that control access to most of the state’s resources. Meanwhile, other parts of the state slip into slum-like conditions. The exception are places where large Latino populations exploit the so-called “Latino Paradox”—leveraging family and community values as well as traditional food and health practices. In 2020, they provide the only hint of a possible path out of collapse. EducaTion + Work Public education becomes increasingly privatized. Most UC campuses are privatized and refocused on producing research scientists and technologists. K-12 is also increasingly privatized; a growing segment of the young population drops out to help support their families in low-skill labor jobs. food With pressures on the state’s water infrastructure and lockdown of certain farm regions by wealthy urban communities, the food system begins to fail. Without coordinated protection, the state’s fisheries also fail. Work + miGraTion As privatization of education, health, and security continue, the gap between rich and poor becomes extreme. The wealthy aggregate in secure urban enclaves or walled suburban communities, tapping the poor for resources needed from outside. GoVErnancE & EQuiT Y Crime and security risks increase in the state, and prisons and police/fire services are privatized in the hands of a few large corporations. Cities buy these services directly, without significant state oversight.
  • 5. h e A lt h unhealthy built and natural environments THE SEVEN The connections between health and the environment are becoming clearer and more actionable. We are now BIG QUESTIONS able to track everything from the toxicity of industrial and consumer waste (including pharmaceutical waste) to the impacts of so-called “sick buildings” with from dilemmas greater accuracy. The dilemma is how to convert toxic environments into health-friendly environments at a to responses time when resources are already stressed. ›› How will citizens, health providers, employers, and technologists partner to recover healthy spaces and places in the state? burden of chronic disease over the coming decade, Across the country, more than half of the population californians will act. suffers from chronic disease today, and the number is expected to increase 25% by 2020. Even though Californians have a better chronic disease profile than Whether we act as individuals, as the nation as a whole, 20% of the population suffers communities, as interest groups, or as from multiple chronic diseases and accounts for 60% citizens in a formal process of governance, of the state’s health care spending. As the population we will respond to a growing number of ages, this burden of chronic disease will grow. dilemmas to create the California of 2020. ›› How can Californians accelerate the spread of healthy lifestyles and preventive care that can reduce this burden? We can respond with an understanding of these dilemmas. Or we can simply react to the increasing health disparities problem of the moment. Which we choose could make the difference between a future in From earlier onset of chronic disease among Native which the state remains a world leader, or one Americans and lower health care coverage for Latinos, to limited access to healthy food among in which we effectively become a failed state. poorer Californians and declining health resources among aging Californians, health disparities point As we imagine what we can be—as we to growing health risks across California—as well consider the alternative scenarios available as growing debates about how to meet diverse and to us—today’s trends, innovations, and changing needs. disruptions can help us understand what ›› What new strategies will Californians invent— is at stake. Take some time to consider the as health consumers as well as health citizens— challenges embedded in each of the seven to correct or compensate for these disparities? big questions facing California. Discover some facts you may not have known. And new borders, new infections most important, use the questions posed As California’s virtual borders extend to include the here to help you prepare your response to entire Pacific Rim, health risks expand, too. Business the coming decade and leisure travel, health tourism, and trade in food and manufactured goods all increase the chances for the spread of disease in new patterns. At the same time, new diseases—including potentially lethal mutations of the Avian flu virus, tuberculosis, and staph infections—can spread more quickly throughout the entire region. ›› How can we tap health mobs and health-conscious Internet users to create robust early responses to new threats from infectious diseases? diminishing latino health advantage California’s Latinos are poorer, with less health coverage than non-Latino whites. But their health statistics for mental health, asthma, heart disease, and age-adjusted deaths have been lower than for non-immigrant, non-Latino whites. Some speculate that a combination of diet and cultural factors get the credit. However, as the percentage of second- and third-generation Latinos grows in the population— and Latinos acculturate—this health advantage may be eroding. ›› What can we learn from first-generation Latino immigrants and how can we extend this advantage to other groups?
  • 6. Education Food privatization of public education climate impacts on crops By 2025, privatization of education comes in a variety Climate change threatens the stability of California’s of forms, including increasing enrollment in private agricultural production. Flooding and drought will likely institutions, contracting with private organizations to run make water management more difficult. More extreme schools, increasing student tuitions in public universities weather events could wipe out crops. This may lead to while decreasing funding from state taxes, and increasing more climate variability and challenge conventional crop corporate sponsorship of university research. All these management regimes. Local shifts could force entire strategies have grown over the past decade, narrowing crops—such as vineyards—to move to new locations. the options for the state’s poor and middle-class Or they could provide new opportunities for crops. students to get strong educations while reducing public ›› How can Californians make their food systems more input to the curriculum. adaptable to climate variations? ›› What alternatives for funding will strengthen the traditional values of public education? food for export vs. distributed local production For 50 years, California has been the leading state not enough college graduates in agricultural exports, providing half the nation’s By 2025, 41% of jobs will require a bachelor’s degree agricultural products and leading the nation in global or higher, according to the Public Policy Institute of exports of many foods. At the same time, California’s California. But only 35% of Californians will have those Sacramento-area small farms lead the nation in direct degrees. At the same time, there will be a surplus of farm-to-consumer sales, enjoying better receipts than workers for less-skilled jobs. This gap represents a when using mainstream distribution channels. potential loss of personal income, of higher income jobs ›› What choices will California farmers make regarding (and tax revenues), and of economic growth. mainstream food for export vs. local direct-to- ›› How can Californians recreate a virtuous cycle of consumer marketing, and how will those choices im- investment in higher education that yields higher pact the way we eat? personal and state resources for reinvestment in the labor force? growth of urban farming From backyard “victory gardens” to beekeeping on the lower college enrollment, more research funding roof of the Fairmont Hotel in San Francisco, California is Just over half of California high school students a hotbed of experiments in urban farming. The barriers continue on to college—a ranking of 42nd out of 50 to sustainable urban farming include long-term access states. Meanwhile, university income is increasingly to land, initial cost of setting up gardens, and urban driven by research, not student fees. As the college- vandalism. Nevertheless, urban farming is a source of age population declines, the funding model for food, jobs, training, and community engagement. California’s public universities is faltering, and many ›› What role will urban farming play in building resilient of the brightest professors and researchers are taking households and communities? jobs outside the state. ›› How can we engage more of the population in growth of urban and suburban food deserts college-level learning and continue to lead the nation in Approximately half of the state’s population lives within research and innovation? a half mile of a full-service grocery store, but some urban areas have so little access to grocery stores that second-generation latino educational lead they have been called “food deserts.” West Oakland’s Nearly half of students in California’s public K-12 population of 25,000 has only one grocery store but 36 schools are Latinos. The future prospects of these convenience and liquor stores that offer minimal access students differ widely, depending on whether they are to fresh food. first-, second-, or third-generation Latinos in the United ›› How can Californians bridge the growing “food States. While both first- and third-generation Latinos access” divide that threatens the state? struggle to complete high school and find steady work, second-generation 18- to 24-year-olds show a different school lunch reform pattern, with the highest level of degree completion of any group. School-age children now suffer from so-called old-age diseases such as obesity, type 2 diabetes, and arterial ›› How can this second-generation achievement be diseases. These diseases are linked to highly processed sustained among third-generation California Latinos? foods children now eat both at home and in school lunch programs. A movement to reform lunch programs shift from printed textbooks to digital resources and educate children about healthy eating is gaining a The Internet has changed the way people learn, from foothold in several school districts in California. preschool through university. In Menlo Park, a venture ›› How can Californians best transform children’s diets capitalist spends his spare time creating more than to guarantee long, healthy lives? 1000 free online courses for use worldwide. Students engage in global games for learning and credit. The University of California is now planning an online degree program, available worldwide at the same tuition as a campus program. ›› How will California tap the variety of online resources to help its entire population achieve a globally relevant education?
  • 7. Work Wat e r & e n e r gy more green jobs unsustainable growth in demand for water According to Pew Charitable Trusts, California led the If Californians continue to use water at the same rate nation in the growth of green jobs over the past decade, as today, demand for water could grow 40% by 2030. with green jobs growing faster than the overall workforce. Much of this growth will be in Southern California with its In the ten-year period from 1998 to 2007, clean energy expanding population. Suggested solutions range from produced more than 10,000 new businesses and more conservation to groundwater banking, recycling, large- than 125,000 jobs. This trend is likely to continue. scale water transfers, and desalination. ›› How can we turn the challenges of building a global ›› How will Californians weigh the benefits of growth and green economy into opportunities for all Californians? development against the realities of a limited water supply? design leadership declining sierra snowpack: –52% by 2090 Throughout its history, California has been a source of Climate change will likely cut the Sierra snowpack in half design leadership—from film and fashion to human- by the end of the century. The snowpack is essential to machine interfaces like the Macintosh, iPhone, and iPad. the California economy, providing not only residential, With a critical mass of cutting-edge design talent and industrial, and agricultural water but also supporting a a long history of the studio model to quickly assemble healthy tourist industry. This decline will occur at the creative teams and produce a competitive product, same time that the population and demand on food California is poised to expand its leadership in new production is growing. sectors, such as automotive and green technology. ›› How can Californians begin to create water-efficient ›› How can we tap the state’s design talent to address systems today that will compensate for declining social as well as technical challenges while creating water supplies? new economic opportunities? modest gains in desalination, gray water robotics and local manufacturing conversion California may lead the country in both public California is investing in technologies that convert ocean and private innovation in robotics and small- water or household and industrial gray water into fresh scale manufacturing technologies that combine water. However, the energy requirements of desalination computerized design with new molecular-scale are likely to drive the cost of water up steeply, and risks materials. These are likely to continue the trend in to ocean environments are significant. declining manufacturing jobs and even reorganize how ›› What innovations in both technology and lifestyle manufacturing is done—giving advantages to flexible, can help Californians make use of previously unusable well-funded, small-scale manufacturing centers that water supplies while also protecting—or even can quickly retool for new products. improving—local environments? ›› How can California reinvent its workforce to ride this wave of innovation with minimal costs to today’s workers? urban vs. agricultural water conflicts Agriculture accounts for the largest percentage of the more entrepreneurs from mexico human water footprint. Yet much of the food grown in While California’s economy has historically attracted a California is consumed outside the state, or in the state’s growing flow of immigrant laborers—to the extent that 1 large cities, where residential and industrial demands for in 4 new entrants to the labor force is Mexican born—the water are also growing. flow may be stabilizing now. In addition, the profile of ›› How will we, as Californians, balance the complex new migrants may be changing. Increasingly, Mexicans demands on our water resources across the state are coming to California as entrepreneurs with funds to and across sectors? invest in new businesses that create new jobs. increased demand for smaller, sustainable ›› How can these new immigrants reshape California’s housing economy—and especially the Latino workforce? Smaller, sustainable housing has emerged as a potential rising chinese labor costs = more high-demand market in California. And while green california jobs? innovation has been championed by well-educated, well- resourced consumers to date, the state has inaugurated Average hourly wages in China have doubled in the past a Single-Family Affordable Solar Homes (SASH) program five years, making the Chinese labor force less attractive for owners of low-income housing. to foreign companies. For U.S. companies, these rising costs may signal a return to manufacturing at home— ›› How will Californians reinvent the dream of especially if investments in smaller, low-cost labor owning one’s own house in the coming decade? markets around the world also prove costly. growth of electric vehicle economy ›› How can Californians reposition their workforce and manufacturing know-how as a competitive edge With aggressive goals for cutting greenhouse gas vis-a-vis foreign markets with growing labor costs? emissions and reducing energy consumption, California creates a favorable testbed for an electric vehicle infrastructure and market. Many questions arise, however, about demand on the power grid, sustainability of batteries, and speed of deployment. ›› What kinds of incentives and policies will Californians embrace as the state becomes a leader in the electric vehicle economy?
  • 8. Governance & equit y MiGration rich-poor gap continues to grow growth of suburban and exurban poverty For the past 15 years, the rich-poor gap has grown Across the nation, the poverty rate of suburbs grew steadily. Between 1995 and 2007, the gains of those by 15% in the last decade. In California, migration of in the top 20% have grown 5 times as fast as those the poor to suburbs and exurbs has made Bakersfield, in the bottom 20%. In recent years, the bottom 40% Fresno, and Modesto among the top 10 cities in the have actually declined in wealth. And the wealthiest nation suffering from suburban poverty. But even in 1% enjoyed gains 8 times those of the average coastal cities, the poor are increasingly shifting from middle-class taxpayer. the urban core to the suburban periphery. ›› How can Californians redesign economic growth ›› How can California rebuild its suburbs as vital to benefit the entire population? communities for raising healthy families and pursuing the new California dream? coastal wealth, inland poverty For decades, the average per capita income of people children of immigrants are drivers of living in coastal California has grown much faster population growth than any other region. From 1989 to 1999, coastal While California has led the nation in legal immigrants populations enjoyed income growth of 20% compared for the past 30 years, its share of immigrants seems to a decline of –0.2% in the central region of the state. to be stable at around 27%. Looking forward, the children of these immigrants—primarily Latinos ›› What development strategies can build an and Asians—will account for the largest growth in infrastructure for wealth in the inland areas of the state? California’s population. ›› What challenges and opportunities will a rising prison population, older inmates vibrant second-generation immigrant population pose as California continues to integrate California’s prison populations are operating at 200% diverse cultures into the state’s identity? of legal capacity. Incarceration rates also target ethnic groups unequally: African Americans are six times ages 30 to 50: large migration out of state as likely to be jailed as whites, Latinos nearly twice as likely. Incarceration rates for the poorer parts of California’s high cost of housing and turbulent job the state are more than double the rates for wealthy market may be driving an entire generation away. coastal areas. Generation X, focused on establishing families and careers as knowledge workers, is leaving the state for ›› How can Californians address the social causes of more attractive destinations, such as Colorado, Georgia, crime to reduce demand on the justice system? and Texas. After driving housing and labor markets for the past two decades, this age group will experience no rise of the latino independent voter new growth in California, while the boomer generation In California, voters who “decline to state” party ages and a new bulge of young people emerges. affiliation are increasing, with nearly 20% registering ›› How will the state reorient its economy as this way today. Latinos match this percentage overall, this core growth engine stalls? but nearly 30% of Latinos under the age of 26 are going independent, suggesting a trend toward even new kinds of borders and boundaries: greater numbers of independent Latino voters. walled communities ›› How will Latino independent voting impact the Gated communities, in which developers and private state’s political profile and processes? owners assume the infrastructure costs for public spaces, can relieve the burden on counties to provide gerrymandered districts = fragmentation these services. However, they also tend to segregate Following the 2000 Census, voting district communities, increasing ethnic tensions. Such boundaries in California were redrawn through a communities have been growing rapidly in California, bi-partisan process that tried to define cohesive representing over 21% of new development in Republican or Democratic districts. As the 2010 Orange County, 31% in San Fernando Valley, and Census again calls for redistricting, the state may 50% in the Palm Springs area. see additional gerrymandering, potentially leading to ›› What options can counties pursue to provide increased fragmentation of neighborhoods, towns, critical infrastructure without fragmenting cities, and counties. their communities? ›› How can Californians manage the redistricting process to reduce fragmentation? new cross-border virtual communities The Internet has linked people across traditional growing secessionist demands geographic boundaries, creating social, economic, Secessionist movements are nothing new in and political networks that change where people can California. As California enjoys a large share of the work, live, and share experiences. These networks country’s wealth from industry, agriculture, and natural have the potential to both increase cohesiveness resources, the state maintains a level of economic across diverse regions of the state and increase self-sufficiency that emboldens these demands. Add fragmentation as people align themselves by new to that growing ties to Asia and Latin America—plus kinds of affinities. the desire to negotiate independently with countries ›› How can Californians use these new virtual such as China and Brazil—and we have a recipe for communities to untangle all the dilemmas more secessionist demands. we will face in the next decade? ›› How can we use the secessionist debate to better understand the complex relationship between California and the rest of the world?
  • 9. H e A lT H eDuCATION FOOD WO R K WAT e R & e N e R GY GOVeRNANCe & eQuIT Y mIGRATION how will we how will we learn in a how will we reinvent how will we build how will we thrive how will our systems how will we redefine create healthy century of vast information our food systems a strong economic with less water and of governance assure our borders, spaces, and lifestyles in a world and increased complexity? to foster sustainable foundation with 21st century more expensive energy? responsive leadership, places to support robust of new health risks? bodies and ecosystems? industries and jobs? justice, and equitable and resilient communities? ›› Privatization of public college education ›› Unsustainable growth in demand for water access to state resources? Unhealthy built and natural environments ›› 2025: 1 million fewer college grads than needed Climate change impact on crops More green jobs ›› Declining Sierra snowpack: –52% by 2090 ›› ›› ›› ›› Growth of suburban and exurban poverty Greater burden of chronic disease ›› Lower college enrollment, more research funding Food for export vs. distributed local production Design leadership ›› Modest gains in desalination, gray water conversion ›› ›› ›› ›› Continued growth of rich-poor gap ›› Children of immigrants = drivers of ›› Increasing health disparities ›› Second-generation Latino educational lead ›› Growth of urban farming ›› Growth of robotics and local manufacturing ›› Urban vs. agricultural water conflicts population growth ›› Coastal wealth, inland poverty ›› New borders, new infections ›› Shift from printed textbooks to digital resources ›› Growth of urban and suburban food deserts ›› More entrepreneurs from Mexico ›› Increased demand for smaller, sustainable housing ›› Ages 30 to 50: large migration out of state ›› Rising prison population, older inmates ›› Diminishing Latino health advantage ›› School lunch reform ›› Rising Chinese labor costs = more California jobs? ›› Growth of electric vehicle economy ›› New kinds of borders and boundaries: ›› Rise of Latino independent voter walled communities ›› Gerrymandered districts = fragmentation ›› New cross-border virtual communities ›› Growing secessionist demands response E d U c aT I O N a l R E T H I N k response response FO O d U p g R a d E response R E S O U R c E FO R m U l a m I g R aT I O N response wORk REdESIgN R E d I R Ec T N N TIO R VE response g O V E R N m E N T R E FO R m E INT e o ns sp TH re al HE 2010 who are you today? 2020 who will you be in the future? FOUR VISIONS OF THE FUTURE GROWTH CO l l A p S e CO N S T R A I N T T R A N S F O R m AT I O N S m A R T S TAT e e N C l AV e eCO N O m Y C u lT u R e 21 S T C e N T u R Y In the face of large-scale disaster, a highly privatized society loses its cohesiveness. California enters a new era of growth, built on the backbone of smart systems. These systems support innovation across a host of sectors and industries— CO m m O N S SupeRSTRuC TuReS Wealth is concentrated in a few highly-connected urban areas that lock in basic from ubiquitous online learning to city governance to new models for the resources from their periphery. Beyond the boundaries of these secure enclaves— A sober-minded assessment of risks and A new kind of citizenship emerges as people build aerospace, biomedical, and alternative energy industries. The rewards of growth and isolated from them—less well-off populations struggle to maintain any resources in the face of water and energy shortages parallel institutions that leverage social media for their core are not equally distributed, however. The rich and young thrive. Poor Gen-Xers have advantages of community. In the most successful example of adaptation, the leads to a new focus on communities and commons— infrastructure. Communities—not all geographically defined— the hardest path. Latino population leverages its culture to rebuild socially, economically, with a new partnership across sectors to reinvent culture replace sectors as the organizational substrate for learning, and environmentally devastated areas. in California. A combination of strong policy and creative innovation, wealth generation, and governance. Neuroscience ›› University of California: platform for economic growth innovation yields a lifestyle blueprint that emphasizes the provides the design paradigm for this institutional transformation, R&D spending: growing percentage of GDP ›› Catalytic natural disasters: earthquakes, wildfires, floods ›› creative arts, community health, and conservative consumption. with new capacities to engage, inspire, and learn. ›› Smart water and waste systems ›› Walled cities: secure connections to food, health, and learning Urban data as a growth industry ›› Utopian communities, suburban slums ›› ›› Repeal of Proposition 13 ›› Green labor economy ›› Project-focused education Integrated pan-American, pan-Pacific economy ›› Privatization of education ›› ›› Serious greenhouse gas controls ›› Flourishing cultural arts ›› Participatory community research Design advantages in automotives, apparel, and food ›› Privatization of police and prisons ›› ›› Independent agreements between ›› Integrated foodshed and urban planning ›› Reinvestment in local farming California and China ›› Rights for non-human “citizens” ›› Games as a governance platform ›› New design principles from neuroscience ›› Open money platforms Digital license Digital food Distributed earthquake Recycled products, Strong environmental Community eco-mapping Alternative New food Disaster Failure of Public-private educational plates—with ads tracking sensing re-invented workers regulations and monitoring currencies networks planning inland suburbs collaborations http://latimesblogs.latimes.com http://harvestmark.com http://qcn.stanford.edu http://sf.urbanecomap.org http://www.longbeachlocal.org http://enplan.com/fires/ http://www.businesswire.com http://projecthdesign.org http://latimesblogs.latimes.com http://www.humboldtexchange.org http://californiafarmlink.org http://foragesf.com http://www.businesswire.com