SlideShare a Scribd company logo
1 of 31
Download to read offline
The Global Opportunity
The Latin America Example
London, July 2013
Diego Meller
diego@jampp.com
@diemel
The world as you see it.
The world as it really is.
The world as we should see it
US East Coast
Mumbai
Sao Paulo
Buenos Aires
Mexico City
People are talking about Latin America
'Taking your app international' - The global opportunity - Diego Meller - #APS2013
The tech world has taken notice.
572 million people
$5,700 Disposable Income p/capita
(that’s 2.5x China, 4.5X India)
50% Internet Penetration
Most active social networkers
$50B in ecommerce sales by 2014
USA CHINA LATAM
GDP $15.1 tr $11.3 tr $7.2 tr
Internet Users 245 m 513 m 236 m
Mobile Phones 327 m 1 bn 600 m
Prepaid Mobile Phones 100 m 700 m 518 m
Facebook Users 167 m 583 k 188 m
E-commerce Buyers 180 m 193 m 63 m
Digital Advertising $39.5 bn $7.4 bn $3.6 bn
Source: fnbox 2013 Latin America Internet Market Research & Outlook
Understanding the scale
Continued high growth in the next few years
2012-2015 GDP Growth (PPP)
Peru 24.26%
Chile 19.40%
Colombia 19.08%
Brazil 17.92%
Argentina 16.25%
Mexico 15.55%
Venezuela 14.78%
2013 2014 2015
4.55%
4.36%
4.7%
2.64%
2.44%
2.03%
4.02%4.09%4.09%
Latin America Advanced World
GDP Growth
Source: fnbox 2013 Latin America Internet Market Research & Outlook
There are still a lot of users to gain...
Japan USA Europe South America China World Average
34.3%
40.1%
48.3%
73%
78.5%79.5%
48.3 %
Internet
Penetration
Source: fnbox 2013 Latin America Internet Market Research & Outlook
Ecommerce exploding...
Online ad spending will go from
$2bn in 2010 to $6.7bn in 2015
Mobile ad spending will grow
70% y/y for the next 3 years
2005 2010 2015
$57 Billion
$22 Billion
$5 Billion
11x
Source: fnbox 2013 Latin America Internet Market Research & Outlook
Brazil is a giant
BRASIL
28%
LATAM
72%
BRASIL
35%
LATAM
65%
BRASIL
36%
LATAM
64%
MOBILE USERS POPULATION INTERNET USERS
BRASIL
70%
LATAM
30%
BRASIL
73%
LATAM
27%
E-COMMERCE CREDIT CARDS
SOURCE: INTERNET WORLD STATS, IMF, EUROMONITOR, EMARKETER
And as if that wasn’t enough...
Mobile in
Latam is
getting
pretty hot
Muchos smartfonos
Q4:12 Smartphone Subs
1. China 270 Million
2. USA 172 Million
3. Japan 78 Million
4. Brazil 55 Million
5. India 44 Million
6. UK 45 Million
18. Mexico 15 Million
23. Argentina 11 Million
24. Netherlands 9 Million
5. India 44 Million
SOURCE: KPCB Internet Trends Dec 2012
Sell your car, buy an iPhone!
Only
USD 1,112
With a contract!
Same exact phone in the UK...
FREE!
Android however...
USD 173!
Hence, it’s an Android world...
Android
53%
iOS
12%
Blackberry
5%
Symbian
6%
Other/Don’t know
24%
South America smartphones marketshare
SOURCE: StatCounter Global Stats 2013
Sao Paulo
Latin American users, similar to Europe and US
Over 90% reach within internet users
Brazil is Twitter’s 2nd market...
Top games a few months ago...
It’s time to conquer...
A good time to get in, CPIs low
Localisation less important on mobile
2 languages only
Mega-active users/sharers
What is Jampp?
We solve the app
promotion puzzle
Get users for your app, pay only CPI.
A blend of +80 traffic sourcesDynamic Optimization
Install + open trackingYou only pay per install
¡GRACIAS!
diego@jampp.com
@diemel

More Related Content

Viewers also liked

Aligning Sponsor and Investor Interests in P3s - Alternative Risk and Profit...
Aligning Sponsor and Investor Interests in P3s -  Alternative Risk and Profit...Aligning Sponsor and Investor Interests in P3s -  Alternative Risk and Profit...
Aligning Sponsor and Investor Interests in P3s - Alternative Risk and Profit...OECD Governance
 
A systemic approach to Infrastructure Governance - Daniel Wiener, Global Infr...
A systemic approach to Infrastructure Governance - Daniel Wiener, Global Infr...A systemic approach to Infrastructure Governance - Daniel Wiener, Global Infr...
A systemic approach to Infrastructure Governance - Daniel Wiener, Global Infr...OECD Governance
 
Mobilising support and resources for infrastructures strategies - "Logros y d...
Mobilising support and resources for infrastructures strategies - "Logros y d...Mobilising support and resources for infrastructures strategies - "Logros y d...
Mobilising support and resources for infrastructures strategies - "Logros y d...OECD Governance
 
Project on Connectivity Infrastructure to Enhance Productivity and GVCs - Fer...
Project on Connectivity Infrastructure to Enhance Productivity and GVCs - Fer...Project on Connectivity Infrastructure to Enhance Productivity and GVCs - Fer...
Project on Connectivity Infrastructure to Enhance Productivity and GVCs - Fer...OECD Governance
 
Comprehensive refurbishment through an ESCO, set up in a cooperative associat...
Comprehensive refurbishment through an ESCO, set up in a cooperative associat...Comprehensive refurbishment through an ESCO, set up in a cooperative associat...
Comprehensive refurbishment through an ESCO, set up in a cooperative associat...IEA DSM Implementing Agreement (IA)
 
Maintaining and enhancing value from existing PPPs - Jo Fox, United Kingdom
Maintaining and enhancing value from existing PPPs  - Jo Fox, United KingdomMaintaining and enhancing value from existing PPPs  - Jo Fox, United Kingdom
Maintaining and enhancing value from existing PPPs - Jo Fox, United KingdomOECD Governance
 
Climate Resilient PPP - Oshani Perera, David Uzsoki, IISD
Climate Resilient PPP - Oshani Perera, David Uzsoki, IISDClimate Resilient PPP - Oshani Perera, David Uzsoki, IISD
Climate Resilient PPP - Oshani Perera, David Uzsoki, IISDOECD Governance
 
Sennior Infraestructure anda public-private partnership "Elementos de la expe...
Sennior Infraestructure anda public-private partnership "Elementos de la expe...Sennior Infraestructure anda public-private partnership "Elementos de la expe...
Sennior Infraestructure anda public-private partnership "Elementos de la expe...OECD Governance
 
Mexico City new international airport - Frederico Patino, Mexico
Mexico City new international airport - Frederico Patino, MexicoMexico City new international airport - Frederico Patino, Mexico
Mexico City new international airport - Frederico Patino, MexicoOECD Governance
 
OECD, 7th Meeting on Public-Private Partnerships - Guy CHETRIT
OECD, 7th Meeting on Public-Private Partnerships - Guy CHETRITOECD, 7th Meeting on Public-Private Partnerships - Guy CHETRIT
OECD, 7th Meeting on Public-Private Partnerships - Guy CHETRITOECD Governance
 
PPPs and Public Works - Grazia Sgarra, Giovanni Coletta, Giovanni Rizzo, Italy
PPPs and Public Works - Grazia Sgarra, Giovanni Coletta, Giovanni Rizzo, ItalyPPPs and Public Works - Grazia Sgarra, Giovanni Coletta, Giovanni Rizzo, Italy
PPPs and Public Works - Grazia Sgarra, Giovanni Coletta, Giovanni Rizzo, ItalyOECD Governance
 
Private sector in infrastructure funding/financing models and role of institu...
Private sector in infrastructure funding/financing models and role of institu...Private sector in infrastructure funding/financing models and role of institu...
Private sector in infrastructure funding/financing models and role of institu...OECD Governance
 
Turkish Experience in Public-Private Partnerships - Özlem AYDIN SAKRAK, Turkey
Turkish Experience in Public-Private Partnerships - Özlem AYDIN SAKRAK, TurkeyTurkish Experience in Public-Private Partnerships - Özlem AYDIN SAKRAK, Turkey
Turkish Experience in Public-Private Partnerships - Özlem AYDIN SAKRAK, TurkeyOECD Governance
 
Key Challenges in Infrastructure Governance -- A US Perspective - Elaine Buck...
Key Challenges in Infrastructure Governance -- A US Perspective - Elaine Buck...Key Challenges in Infrastructure Governance -- A US Perspective - Elaine Buck...
Key Challenges in Infrastructure Governance -- A US Perspective - Elaine Buck...OECD Governance
 
Infrastructure - Trends, reforms and recent developments - Yoann Rey, Infrast...
Infrastructure - Trends, reforms and recent developments - Yoann Rey, Infrast...Infrastructure - Trends, reforms and recent developments - Yoann Rey, Infrast...
Infrastructure - Trends, reforms and recent developments - Yoann Rey, Infrast...OECD Governance
 
Managing VfM: a project lifecycle approach - Fernando Crespo Diu, Portugal
Managing VfM: a project lifecycle approach - Fernando Crespo Diu, PortugalManaging VfM: a project lifecycle approach - Fernando Crespo Diu, Portugal
Managing VfM: a project lifecycle approach - Fernando Crespo Diu, PortugalOECD Governance
 
Disclosure and the US P3 Market - Marshall Crawford, United States
Disclosure and the US P3 Market - Marshall Crawford, United StatesDisclosure and the US P3 Market - Marshall Crawford, United States
Disclosure and the US P3 Market - Marshall Crawford, United StatesOECD Governance
 

Viewers also liked (18)

Aligning Sponsor and Investor Interests in P3s - Alternative Risk and Profit...
Aligning Sponsor and Investor Interests in P3s -  Alternative Risk and Profit...Aligning Sponsor and Investor Interests in P3s -  Alternative Risk and Profit...
Aligning Sponsor and Investor Interests in P3s - Alternative Risk and Profit...
 
A systemic approach to Infrastructure Governance - Daniel Wiener, Global Infr...
A systemic approach to Infrastructure Governance - Daniel Wiener, Global Infr...A systemic approach to Infrastructure Governance - Daniel Wiener, Global Infr...
A systemic approach to Infrastructure Governance - Daniel Wiener, Global Infr...
 
Mobilising support and resources for infrastructures strategies - "Logros y d...
Mobilising support and resources for infrastructures strategies - "Logros y d...Mobilising support and resources for infrastructures strategies - "Logros y d...
Mobilising support and resources for infrastructures strategies - "Logros y d...
 
Project on Connectivity Infrastructure to Enhance Productivity and GVCs - Fer...
Project on Connectivity Infrastructure to Enhance Productivity and GVCs - Fer...Project on Connectivity Infrastructure to Enhance Productivity and GVCs - Fer...
Project on Connectivity Infrastructure to Enhance Productivity and GVCs - Fer...
 
Comprehensive refurbishment through an ESCO, set up in a cooperative associat...
Comprehensive refurbishment through an ESCO, set up in a cooperative associat...Comprehensive refurbishment through an ESCO, set up in a cooperative associat...
Comprehensive refurbishment through an ESCO, set up in a cooperative associat...
 
Maintaining and enhancing value from existing PPPs - Jo Fox, United Kingdom
Maintaining and enhancing value from existing PPPs  - Jo Fox, United KingdomMaintaining and enhancing value from existing PPPs  - Jo Fox, United Kingdom
Maintaining and enhancing value from existing PPPs - Jo Fox, United Kingdom
 
Climate Resilient PPP - Oshani Perera, David Uzsoki, IISD
Climate Resilient PPP - Oshani Perera, David Uzsoki, IISDClimate Resilient PPP - Oshani Perera, David Uzsoki, IISD
Climate Resilient PPP - Oshani Perera, David Uzsoki, IISD
 
Sennior Infraestructure anda public-private partnership "Elementos de la expe...
Sennior Infraestructure anda public-private partnership "Elementos de la expe...Sennior Infraestructure anda public-private partnership "Elementos de la expe...
Sennior Infraestructure anda public-private partnership "Elementos de la expe...
 
Flash is your Friend
Flash is your FriendFlash is your Friend
Flash is your Friend
 
Mexico City new international airport - Frederico Patino, Mexico
Mexico City new international airport - Frederico Patino, MexicoMexico City new international airport - Frederico Patino, Mexico
Mexico City new international airport - Frederico Patino, Mexico
 
OECD, 7th Meeting on Public-Private Partnerships - Guy CHETRIT
OECD, 7th Meeting on Public-Private Partnerships - Guy CHETRITOECD, 7th Meeting on Public-Private Partnerships - Guy CHETRIT
OECD, 7th Meeting on Public-Private Partnerships - Guy CHETRIT
 
PPPs and Public Works - Grazia Sgarra, Giovanni Coletta, Giovanni Rizzo, Italy
PPPs and Public Works - Grazia Sgarra, Giovanni Coletta, Giovanni Rizzo, ItalyPPPs and Public Works - Grazia Sgarra, Giovanni Coletta, Giovanni Rizzo, Italy
PPPs and Public Works - Grazia Sgarra, Giovanni Coletta, Giovanni Rizzo, Italy
 
Private sector in infrastructure funding/financing models and role of institu...
Private sector in infrastructure funding/financing models and role of institu...Private sector in infrastructure funding/financing models and role of institu...
Private sector in infrastructure funding/financing models and role of institu...
 
Turkish Experience in Public-Private Partnerships - Özlem AYDIN SAKRAK, Turkey
Turkish Experience in Public-Private Partnerships - Özlem AYDIN SAKRAK, TurkeyTurkish Experience in Public-Private Partnerships - Özlem AYDIN SAKRAK, Turkey
Turkish Experience in Public-Private Partnerships - Özlem AYDIN SAKRAK, Turkey
 
Key Challenges in Infrastructure Governance -- A US Perspective - Elaine Buck...
Key Challenges in Infrastructure Governance -- A US Perspective - Elaine Buck...Key Challenges in Infrastructure Governance -- A US Perspective - Elaine Buck...
Key Challenges in Infrastructure Governance -- A US Perspective - Elaine Buck...
 
Infrastructure - Trends, reforms and recent developments - Yoann Rey, Infrast...
Infrastructure - Trends, reforms and recent developments - Yoann Rey, Infrast...Infrastructure - Trends, reforms and recent developments - Yoann Rey, Infrast...
Infrastructure - Trends, reforms and recent developments - Yoann Rey, Infrast...
 
Managing VfM: a project lifecycle approach - Fernando Crespo Diu, Portugal
Managing VfM: a project lifecycle approach - Fernando Crespo Diu, PortugalManaging VfM: a project lifecycle approach - Fernando Crespo Diu, Portugal
Managing VfM: a project lifecycle approach - Fernando Crespo Diu, Portugal
 
Disclosure and the US P3 Market - Marshall Crawford, United States
Disclosure and the US P3 Market - Marshall Crawford, United StatesDisclosure and the US P3 Market - Marshall Crawford, United States
Disclosure and the US P3 Market - Marshall Crawford, United States
 

More from App Promotion Summit Conference

More from App Promotion Summit Conference (20)

Tom leclerc-wooga
Tom leclerc-woogaTom leclerc-wooga
Tom leclerc-wooga
 
Stefan bielau-dynamo-partners
Stefan bielau-dynamo-partnersStefan bielau-dynamo-partners
Stefan bielau-dynamo-partners
 
Simon kendall-adjust
Simon kendall-adjustSimon kendall-adjust
Simon kendall-adjust
 
Patrick kane-priori-data
Patrick kane-priori-dataPatrick kane-priori-data
Patrick kane-priori-data
 
Patrick haig-tune
Patrick haig-tunePatrick haig-tune
Patrick haig-tune
 
Mick rigby-yodel-mobile
Mick rigby-yodel-mobileMick rigby-yodel-mobile
Mick rigby-yodel-mobile
 
Michael puriz-app lift
Michael puriz-app liftMichael puriz-app lift
Michael puriz-app lift
 
Marie steinthaler-hopster
Marie steinthaler-hopsterMarie steinthaler-hopster
Marie steinthaler-hopster
 
Lele canfora-lovoo
Lele canfora-lovooLele canfora-lovoo
Lele canfora-lovoo
 
Julia pleschke-smoonr
Julia pleschke-smoonrJulia pleschke-smoonr
Julia pleschke-smoonr
 
Georg nietsch-gutefrage.net
Georg nietsch-gutefrage.netGeorg nietsch-gutefrage.net
Georg nietsch-gutefrage.net
 
Eric garcia-fiksu
Eric garcia-fiksuEric garcia-fiksu
Eric garcia-fiksu
 
Andy carvell-sound cloud
Andy carvell-sound cloudAndy carvell-sound cloud
Andy carvell-sound cloud
 
Stefan bielau-dynamo-partners
Stefan bielau-dynamo-partnersStefan bielau-dynamo-partners
Stefan bielau-dynamo-partners
 
Simon kendall-adjust
Simon kendall-adjustSimon kendall-adjust
Simon kendall-adjust
 
Sylvain gauchet-apptaimin
Sylvain gauchet-apptaiminSylvain gauchet-apptaimin
Sylvain gauchet-apptaimin
 
Benjamin hansz-fiksu
Benjamin hansz-fiksuBenjamin hansz-fiksu
Benjamin hansz-fiksu
 
Martin macmillan-pollen
Martin macmillan-pollenMartin macmillan-pollen
Martin macmillan-pollen
 
Aps london 2014 opening slides
Aps london 2014 opening slidesAps london 2014 opening slides
Aps london 2014 opening slides
 
Mick rigby-yodel-mobile
Mick rigby-yodel-mobileMick rigby-yodel-mobile
Mick rigby-yodel-mobile
 

Recently uploaded

UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceSix Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceOperational Excellence Consulting
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisalgomezdominic3
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Company Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfCompany Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfRobertPhillips265023
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 

Recently uploaded (20)

UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceSix Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown DubaiDeira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisal
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Company Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfCompany Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 

'Taking your app international' - The global opportunity - Diego Meller - #APS2013

  • 1. The Global Opportunity The Latin America Example London, July 2013 Diego Meller diego@jampp.com @diemel
  • 2. The world as you see it.
  • 3. The world as it really is.
  • 4. The world as we should see it
  • 10. People are talking about Latin America
  • 12. The tech world has taken notice.
  • 13. 572 million people $5,700 Disposable Income p/capita (that’s 2.5x China, 4.5X India) 50% Internet Penetration Most active social networkers $50B in ecommerce sales by 2014
  • 14. USA CHINA LATAM GDP $15.1 tr $11.3 tr $7.2 tr Internet Users 245 m 513 m 236 m Mobile Phones 327 m 1 bn 600 m Prepaid Mobile Phones 100 m 700 m 518 m Facebook Users 167 m 583 k 188 m E-commerce Buyers 180 m 193 m 63 m Digital Advertising $39.5 bn $7.4 bn $3.6 bn Source: fnbox 2013 Latin America Internet Market Research & Outlook Understanding the scale
  • 15. Continued high growth in the next few years 2012-2015 GDP Growth (PPP) Peru 24.26% Chile 19.40% Colombia 19.08% Brazil 17.92% Argentina 16.25% Mexico 15.55% Venezuela 14.78% 2013 2014 2015 4.55% 4.36% 4.7% 2.64% 2.44% 2.03% 4.02%4.09%4.09% Latin America Advanced World GDP Growth Source: fnbox 2013 Latin America Internet Market Research & Outlook
  • 16. There are still a lot of users to gain... Japan USA Europe South America China World Average 34.3% 40.1% 48.3% 73% 78.5%79.5% 48.3 % Internet Penetration Source: fnbox 2013 Latin America Internet Market Research & Outlook
  • 17. Ecommerce exploding... Online ad spending will go from $2bn in 2010 to $6.7bn in 2015 Mobile ad spending will grow 70% y/y for the next 3 years 2005 2010 2015 $57 Billion $22 Billion $5 Billion 11x Source: fnbox 2013 Latin America Internet Market Research & Outlook
  • 18. Brazil is a giant BRASIL 28% LATAM 72% BRASIL 35% LATAM 65% BRASIL 36% LATAM 64% MOBILE USERS POPULATION INTERNET USERS BRASIL 70% LATAM 30% BRASIL 73% LATAM 27% E-COMMERCE CREDIT CARDS SOURCE: INTERNET WORLD STATS, IMF, EUROMONITOR, EMARKETER
  • 19. And as if that wasn’t enough...
  • 21. Muchos smartfonos Q4:12 Smartphone Subs 1. China 270 Million 2. USA 172 Million 3. Japan 78 Million 4. Brazil 55 Million 5. India 44 Million 6. UK 45 Million 18. Mexico 15 Million 23. Argentina 11 Million 24. Netherlands 9 Million 5. India 44 Million SOURCE: KPCB Internet Trends Dec 2012
  • 22. Sell your car, buy an iPhone! Only USD 1,112 With a contract!
  • 23. Same exact phone in the UK... FREE!
  • 25. Hence, it’s an Android world... Android 53% iOS 12% Blackberry 5% Symbian 6% Other/Don’t know 24% South America smartphones marketshare SOURCE: StatCounter Global Stats 2013
  • 27. Latin American users, similar to Europe and US Over 90% reach within internet users Brazil is Twitter’s 2nd market...
  • 28. Top games a few months ago...
  • 29. It’s time to conquer... A good time to get in, CPIs low Localisation less important on mobile 2 languages only Mega-active users/sharers
  • 30. What is Jampp? We solve the app promotion puzzle Get users for your app, pay only CPI. A blend of +80 traffic sourcesDynamic Optimization Install + open trackingYou only pay per install