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Marketing an App
Using Video
APS Berlin – November 28
'New approaches – Lightning talks mobile video marketing' - Sylvain Gauchet at at App Promotion Summit Berlin
Video

=

Best thing next to
trying the app
Show features/benefits, flow and user experience
Bloggers/Journalists
Bloggers/Journalists

” A video provides the quickest
way to initially assess your app,
letting [bloggers] know if it’s
worth downloading and testing
further ”
Erica Sadun – The Unofficial Apple Weblog
(TUAW)
Google Play Store
App Store?
Mobile Ads
15 seconds to show what an app is all about +
CTA
Website

YouTube & SEO

Sharing on Social Media

Awards & Contests
Discussion

How to measure the impact of
video when promoting a mobile
app?
Discussion

Measuring the impact of an
app video on the Google Play
Store
1. Find 2 countries/languages with similar stats/behavior
2. No video for country A vs. Video for country B
3. Analyze the Google Play acquisition funnel
Discussion

Ideas / Suggestions ?
Discussion

Measuring the impact of a
video ad on Facebook
1. Ad #1 with video vs. Ad #2 without video (same picture
in thumbnail)

2. Target exact same demographic
3. Analyze Facebook stats
Discussion

Ideas / Suggestions ?
Sylvain Gauchet
@sylvainww / @apptamin
contact@apptamin.com
App Marketing Blog: apptamin.com/blog

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'New approaches – Lightning talks mobile video marketing' - Sylvain Gauchet at at App Promotion Summit Berlin