Joint Webinar presented on Aug. 17th, 2011 with Appbistro & TabSite: "Five Misconceptions about Marketing on your Facebook Fan Page" Please visit us to discover the best applications and most comprehensive reviews to help you find the best solutions for your Facebook Fan Page: www.appbistro.com @appbistro www.tabsite.com @tabsite

1. Appbistro Webinar: “ Five Misconceptions about Marketing on your Facebook Fan Page” August 17th, 2011

4. Special Guest TabSite Mike Gingerich– Community Manager & Marketing @ TabSite Email: mike@digitalhill.com Twitter: @ mike_gingerich @TabSite

5. Contact for Q&A Please submit any/all questions you may have related to this webinar by either “@” us on Twitter @appbistro + @tabsite or using the hashtag #appbistrotricks

6. Five Misconceptions when Marketing on Facebook Misconception #1 Your Marketing message needs to be “clever” to catch attention

7. Misconception #1 FALSE As soon as your marketing campaign becomes too intellectual, too cute or too confusing, your audience is lost Gimmicks don’t work to sell your product Brand loyalty = result of offering a product that fills a need, not how creative you get with you messaging.

8. Opportunity: Listen & Learn Aim to create content that invites participation Be direct in your message, and always keep the customer benefit in mind Deliver on your promise Listen & Learn

9. Misconception #2 Misconception # 2 High frequency is always the best strategy

10. Misconception #2 Contrary to “ more is better ” and “ engagement all the time ” studies have shown a correlation between post frequency and fan count to be the inverse. Lots of talk ≠ engagement

11. Misconception #2 Over 2,600 Fan Pages were analyzed and the number of likes was highest for pages that post around once every other day Takeaway: Don’t spam your users with content

12. Opportunity: Set a Pattern Find rhythm that works best for you + deliver on your promise Try creating standard topics to set customer expectations Analyze + Measure feedback and adjust posting accordingly Set a Pattern

13. Misconception #3 Misconception #3 The conversation on your wall alone is enough to keep fans coming back

14. Misconception #3 Custom tabs offer engagement tools that Increase engagement. Takeaway: Don’t rely only on the Wall! While the Wall is a component of connection, socialization is done via engagement methods.

16. Opportunity: Increase engagement through Apps Fan-Gating

18. Misconception #4 Misconception #4 News Feed is the best way to reach your Fans

19. Misconception #4 Recent PageLever report released revealed average Fan Page receives 7.49 news feed post impressions and only 3.19 unique Page views per day per 100 fans Example w/ 5,000 Fans: 395 news feed impressions 160 unique Page views

20. Misconception #4 Although reaching fans through the the news feed can be part of your strategy, a more integrated approached with targeted ads and sponsored stories can only help you further amplify your message and connect with your customers

22. Misconception #5 Misconception #5 Maintaining control of content should be a top priority

23. Misconception #5 FALSE Ability to learn first hand from your customers what matters most – from pricing to product to brand value Establish relationships with your customers faster By allowing users to contribute, you can gain invaluable insight into their greatest needs and adjust your business goals accordingly

24. Opportunity: Open to crowdsourcing Open to Crowdsourcing Have boundaries in place, but through this interaction you can encourage a shared sense of ownership (contributors have interest in helping promote) Provides you more information sources for prospects + customers Creates opportunity for a trusting relationship between you & your customer

25. TabSite MicroSite iFrame app limits When Facebook switched to iFrame apps, this limited the ability of search engines to index content on Fan Page tabs

27. TabSite Microsite

29. TabSite Microsite SEO Tools: - Tab Views - MicroSite Views - Keyword Density - Set Meta Data (for MicroSite)

30. TabSite Microsite TabSite MicroSite With Twitter Feed in 3 rd Column

31. TabSite Microsite TabSite information: www.TabSite.com www.Facebook.com/TabSite www.TabSite.com/MicroSite

32. Q&A Time for Q&A