This slideshow presents the features of two of the master programmes provided by Stenden university in leisure, tourism and service management. For more information surf to www.stenden.com or send an e-mail to masters@stenden.com

1. Welcome
1 | 6/5/2009

2. 2 | 6/5/2009

3. School of Graduate Studies
Professional Master Programmes
› International Service Management
› Specialisations:
› Retail
› Hospitality
› Higher education
› International Leisure & Tourism Studies
› International Events Management
3 | 6/5/2009

4. Profile Stenden master
› Professional & Academic
› Common core & specialised segments
› International, strategic thinking
› Focus on
• international service industry
• leadership
• values & sustainability
• social and cultural aspects
• quality of life
4 | 6/5/2009

5. Characteristics Stenden master
› Theory that makes a difference to practice
› Constructivist learning principles
› Various modes of delivery
› Business and Site visits
› (International) research projects
› Personal coaching
› Guest lectures
› Small multicultural groups
› Individual and group work
5 | 6/5/2009

6. (continued)
› Double accreditation = double degree
› MA (London Metropolitan University)
› M (NVAO/CROHO)
› 60 European Credits (1680 learning hours)
[ the British MA degree requires participation in additional study trip of 120 hours]
› Language of instruction: English
6 | 6/5/2009

7. MA International Leisure & Tourism Studies
since 1995
Market Sustainable
Concepts of
Unit 1 Leisure & Tourism
Value Value
Creation Creation
Quality of Leisure
Unit 2 & Tourism
Research
Tutoring
Policy and Personal
Master
Unit 3 Planning for Value
Thesis
Leisure & Tourism Creation
Master
Unit 4 Elective
Thesis
7 | 6/5/2009

8. Integrated leisure concept
Culture &
Tourism Arts
Events &
Conferences LEISURE Hospitality
Sports, Growing
Media &
Recreation &
Wellness
Education interdependence
8 | 6/5/2009
between leisure
sectors

9. Career perspective (MAILTS)
Policy & Planning e.g. policymakers at local, regional and
national level (like municipalities, National
Tourism Organisations)
Management consultancy in e.g. hotel resorts, leisure parks (like
Disney)
larger L&T companies
Research & education e.g. lecturer, PhD student
Consultancy & development e.g. consultancy firm, research institutions
(like Oranjewoud, Berenschot)
Management & coordination of e.g. NGO’s, bilateral and multilateral
organisations (like UN, WNF)
interests of different
stakeholder groups
9 | 6/5/2009

10. MA International Service Management
Principles of Market Sustainable
Unit 1 Service Value Value
Management Creation Creation
Service
Unit 2 Performance Research
Improvement
Tutoring
Personal
Strategic Service Master
Unit 3 Management
Value
Thesis
Creation
Master
Unit 4 Elective
Thesis
10 |6/5/2009

11. Specialisations (within MAISM)
› Hospitality service management
› Retail service management
› Higher education service management
11 |6/5/2009

12. Career perspective (MAISM)
Jobs Sectors, e.g.
Manager in service Hospitality
organisations
Retail
Strategic management
consultant Financial services
Quality manager (Para)medical institutions
Lecturer & trainer Schools
Other public organisations
12 |6/5/2009

13. Elective modules (MAILTS & MAISM)
› Project management
› Change management
› Food in motion
› Critical impacts of tourism
› International management
project
› Events management (i.c.w. LondonMet)
13 |6/5/2009

14. Programme duration
Full time Sandwich Part time
(internship)
1 year 2 years 2 years
Leeuwarden Leeuwarden Amersfoort
Leeuwarden
MAILTS X X* X**
MAISM X X* X**
* Limited amount available
** If more than 8 registrations
14 |6/5/2009

15. Tuition fee
Full time Sandwich Part time
(internship)
1 year 2 years 2 years
Leeuwarden Leeuwarden Amersfoort
Leeuwarden
€ 9500 € 9500 (to be refunded) €6000 per year
10% discount for 10% discount for Stenden
Stenden students students
Admin €125 Admin €125 Admin €125
Excl study trip MA (± €500)
Excl literature (± €500)
Incl literature (± €500)
Excl study trip MA degree (± €500)
Incl access electronic library
Incl access electronic library LondonMet
LondonMet

16. Entry requirements
• Bachelor degree, preferably
- Economics - Social sciences
- Management studies - Business studies
- Leisure, tourism, hospitality or related fields
• Part time: >1 year working experience
• English
- TOEFL 550 / TOEFL 213 computer based, or
- IELTS 6.0.
[Exemption if language of instruction at prior education was English; native speakers)]
16 |6/5/2009

17. Thank you
for your
attention
17 |6/5/2009

18. Break
18 |6/5/2009

19. Dublin descriptors (1)
Cycle Knowledge and understanding
1 (Bachelor) [Is] supported by advanced text books [with] some aspects
informed by knowledge at the forefront of their field of
study ..
2 (Master) provides a basis or opportunity for originality in developing or
applying ideas often in a research* context ..
3 (Doctorate) [includes] a systematic understanding of their field of study
and mastery of the methods of research* associated with
that field ..
19 |6/5/2009

20. Dublin descriptors (2)
Cycle Applying knowledge and understanding
1 (Bachelor) .. [through] devising and sustaining ..
2 (Master) .. arguments[through] problem solving abilities [applied] in
new or unfamiliar environments within broader (or
multidisciplinary) contexts ..
3 (Doctorate) ..[is demonstrated by the] ability to conceive, design,
implement and adapt a substantial process of research*
with scholarly integrity ..
.. [is in the context of] a contribution that extends the
frontier of knowledge by developing a substantial body of
work some of which merits national or international
refereed publication ..
20 |6/5/2009

21. Dublin descriptors (3)
Cycle Making judgements
1 (Bachelor) .. [involves] gathering and interpreting relevant data ..
2 (Master) .. [demonstrates] the ability to integrate knowledge and
handle complexity, and formulate judgements with
incomplete data ..
3 (Doctorate) .. [requires being] capable of critical analysis, evaluation and
synthesis of new and complex ideas ..
21 |6/5/2009

22. Dublin descriptors (4)
Cycle Communication
1 (Bachelor) .. [of] information, ideas, problems and solutions ..
2 (Master) .. [of] their conclusions and the underpinning knowledge and
rationale (restricted scope) to specialist and non-specialist
audiences (monologue) ..
3 (Doctorate) .. with their peers, the larger scholarly community and with
society in general (dialogue) about their areas of expertise
(broad scope) ..
22 |6/5/2009

23. Dublin descriptors (5)
Cycle Learning skills
1 (Bachelor) .. have developed those skills needed to study further with a
high level of autonomy ..
2 (Master) .. study in a manner that may be largely self-directed or
autonomous ..
3 (Doctorate) .. expected to be able to promote, within academic and
professional contexts, technological, social or cultural
advancement .
23 |6/5/2009