1. The Twitter Influencer Weekly Bulletin
10 October to 16 October
The week's guide to technology influencer activity on Twitter

2. 10 October to 16 October
About this research
Apollo Research's Twitter Survey monitors just those people who make and shape the technology agenda. The service concentrates on
monitoring the technology opinion formers who have an independence from the vendors. These people tend to fall into two main groups: the
writers (journalists, bloggers, etc.) and the technology analysts.
The survey monitors the tweets from 5,199 influencers whose level of impact is determined by three factors: 1. the quality of the people that
follow them; 2. the numbers of quality people following them; and 3. the extent to which they are referenced by other influencers.
Our weekly bulletin looks at the activity from these influencers over the last week and includes the topics (hashtags) that have grabbed the
influencer's attention, the companies they have tweeted most about and how their activity has been spread over the week.
The week in numbers How does your company compare with
its rivals on Twitter?
In the last week 459 different technology
Number of tweets this week: 37,030 companies were mentioned by 2,740
different influencers.
Number of influencers tweeting: 2,740
Number that were tech writers: 2,066 Did your company get its fair share of
coverage on Twitter?
Number that were tech analysts: 674
Number of different hashtags used: 4,196 To find out how your company's share
compared with that of your rivals and which
Number of tech companies mentioned: 459 influencers are driving the agenda in your
sector then call us today on +44(0)208 979
Number of influencers retweeted 284 4443.
www.apolloresearch.com 2

3. 10 October to 16 October
What were the influencers writing about?
Tech Analysts
These were the ten hashtags that the
technology analysts tweeted most about
last week and, through their influence,
made the biggest impact.
Impact
The biggest, by a huge 219%, from cloud
was DellWorld. The hashtags Hadoop,
GartnerSym and socbiz completed the top
five.
Tech Writers
The chart shows the ten hashtags most
often used by the technology writers last
week and the impact that they made on
Twitter.
Impact
The biggest by 28% from DellWorld was
OWS. The hashtags occupywallstreet,
ENSW and gopdebate completed the top
five.
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4. 10 October to 16 October
Which companies were the influencers writing about?
0 5000 10000 15000 20000 25000 30000 35000 Tech Analysts
Impact
These are the top 10 companies that the
Apple technology analysts covered the most.
Google
Both the analysts and the writers covered
Research In Motion
Apple more than any other company.
IBM
Microsoft
Oracle
Netflix
Samsung
Verizon
Amazon
0 10000 20000 Impact
30000 40000 50000 60000 70000 80000 Tech Writers
If you compare the writers top ten with the
Apple analysts top companies then you can see
Google that the companies placed first second
Research In Motion and third were the same as the top three
for the analysts.
Microsoft
AT & T
Netflix
Amazon
Samsung
Zynga Game Network
Sony
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5. 10 October to 16 October
Who wielded the most influence this week?
0 20000 40000 Impact
60000 80000 100000 120000 140000 Tech Analysts
These are the top 10 technology analysts
Ray Wang that made the biggest impact from the 675
James Governor
analysts that tweeted last week. Ray
Wang (rwang0) tweeted 191 times (that's
James Kobielus
an average of 27.3 tweets per day).
Bob Egan
Vanessa Alvarez The impact that Ray Wang delivers is
Jeremiah Owyang related to the high number of quality
Alan Silberberg people (end users, commentators and
other influencers) who follow the tweets.
Tom Raftery
Jeffrey Hammond
Mike Gualtieri
0 5000 10000 Impact
15000 20000 25000 30000 35000 40000 Tech Writers
Out of the 2066 technology writers that
Arianna Huffington tweeted last week, these were the top 10
Danny Sullivan that made the biggest impact from their
tweets.
Alexis Madrigal
Alexia Tsotsis You can see that Arianna Huffington
Adrian Bridgwater (ariannahuff) made the most impact
Alex Wilhelm followed by Danny Sullivan
Charles Arthur (dannysullivan).
Dave Winer
David Carr
Brian Lam
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6. 10 October to 16 October
Who was re-tweeted the most?
These are the top 10 technology
Vanessa Alvarez influencers that were re-tweeted the most
Merv Adrian 6% by other influencers. The percentages
7% shown here is the share of the top 10 that
Ray Wang each of the influencers gained.
14%
Mike Gualtieri In total 284 different influencers were re-
8% James Governor tweeted by their fellow influencers this
Henry Blodget 13% week. The influencer that had the biggest
8% re-tweet impact was Ray Wang (rwang0).
Jeremiah Owyang
Alex Williams
9%
13%
Matthew Eastwood
10% Thomas Otter
12%
www.apolloresearch.com 6

7. 10 October to 16 October
Output by day
This shows the number of total number of
10000 tweets by day from the 2,740 influencers
that tweeted last week.
8000
In total there were 37,030 tweets posted
6000 by the 2,740 influencers and the day that
Tweets
Writers saw more tweets than any other was last
4000
Analysts Wednesday.
2000
0
Hashtag impact by day
This chart shows the impact that the top
socbiz 10 hashtags made each day last week.
SNWUSA
OWS
occupywallstreet
mobile
IBM
Hadoop
econdebate
DellWorld
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8. 10 October to 16 October
Company impact by day
This chart shows the impact that the top
Samsung 10 companies made each day last week.
Research In Motion
Oracle
Netflix
Microsoft
IBM
Google
AT & T
Apple
Amazon
Did you know?
Apollo has a wealth of information on how you and your competitors are being covered on
Twitter, including: Apollo Research
• Your share of coverage benchmarked against competitors 6 The Mews
• Which influencers cover you, the competition, and their relative authority 53 High Street
• Profiles of the most influential tweeters Hampton Hill TW12 1ND
Tel: +44 (0)20 8979 4443
Contact us today to request a sample report by email: enquiries@apolloresearch.com, or call us
on +44(0) 20 8979 4443.
www.apolloresearch.com 8