The document summarizes influencer activity on Twitter from September 12-18. It provides statistics on the number of influencers, tweets, hashtags and companies mentioned. The top hashtags and companies discussed by tech analysts and writers are shown. The most influential tweeters and most retweeted influencers are also listed. Daily outputs of tweets, hashtags and company mentions are displayed. The document aims to help companies benchmark their Twitter coverage against competitors.

1. The Twitter Influencer Weekly Bulletin
12 September to 18 September
The week's guide to technology influencer activity on Twitter

2. 12 September to 18 September
About this research
Apollo Research's Twitter Survey monitors just those people who make and shape the technology agenda. The service concentrates on
monitoring the technology opinion formers who have an independence from the vendors. These people tend to fall into two main groups: the
writers (journalists, bloggers, etc.) and the technology analysts.
The survey monitors the tweets from 5,242 influencers whose level of impact is determined by three factors: 1. the quality of the people that
follow them; 2. the numbers of quality people following them; and 3. the extent to which they are referenced by other influencers.
Our weekly bulletin looks at the activity from these influencers over the last week and includes the topics (hashtags) that have grabbed the
influencer's attention, the companies they have tweeted most about and how their activity has been spread over the week.
The week in numbers How does your company compare with
its rivals on Twitter?
In the last week 368 different technology
Number of tweets this week: 28,001 companies were mentioned by 1,748
different influencers.
Number of influencers tweeting: 1,748
Number that were tech writers: 1,056 Did your company get it's fair share of
coverage on Twitter?
Number that were tech analysts: 692
Number of different hashtags used: 3,443 To find out how your company's share
compared with that of your rivals and which
Number of tech companies mentioned: 368 influencers are driving the agenda in your
sector then call us today on +44(0)8979
Number of influencers retweeted 246 4443.
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3. 12 September to 18 September
What were the influencers writing about?
Tech Analysts
These were the ten hashtags that the
technology analysts tweeted most about
last week and, through their influence,
made the biggest impact.
Impact
The biggest, by 2%, from SAPTechEd
was IDF2011. The hashtags bldwin,
infor10 and TaleoWorld completed the top
five.
Tech Writers
The chart shows the ten hashtags most
often used by the technology writers last
week and the impact that they made on
Twitter.
Impact
The biggest by 23% from tcdisrupt was
SAPTechEd. The hashtags techeurope,
democon and bldwin completed the top
five.
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4. 12 September to 18 September
Which companies were the influencers writing about?
0 1000 2000 3000 4000 5000 6000 7000 8000 Tech Analysts
Impact
These are the top 10 companies that the
Apple technology analysts covered the most.
Microsoft
Both the analysts and the writers covered
Google
Apple more than any other company.
IBM
Intel
THX
Hewlett-Packard
Research In Motion
Oracle
AT & T
0 1000 2000 3000Impact
4000 5000 6000 7000 8000 Tech Writers
If you compare the writers top ten with the
Apple analysts top companies then you can see
Google that the top company, Apple, was the
Microsoft same as the analysts top company but the
second company, Google, was different.
Intel
Amazon
Samsung
Netflix
AT & T
Sony
THX
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5. 12 September to 18 September
Who wielded the most influence this week?
0 5000 10000 Impact
15000 20000 25000 30000 35000 40000 Tech Analysts
These are the top 10 technology analysts
James Governor that made the biggest impact from the 693
Ray Wang
analysts that tweeted last week. James
Governor (monkchips) tweeted 211 times
Jeremiah Owyang
(that's an average of 30.1 tweets per day).
Alan Silberberg
James Kobielus The impact that James Governor delivers
Vanessa Alvarez is related to the high number of quality
Jeffrey Hammond people (end users, commentators and
other influencers) who follow the tweets.
Chris Gaun
Stephen O'Grady
Michael Fauscette
0 2000 Impact
4000 6000 8000 10000 12000 Tech Writers
Out of the 1056 technology writers that
Brian Stelter tweeted last week, these were the top 10
Alexis Madrigal that made the biggest impact from their
tweets.
Ben Goldacre
Charles Arthur You can see that Brian Stelter
Christofer Hoff (brianstelter) made the most impact
Adrian Bridgwater followed by Alexis Madrigal
Tom Merritt (alexismadrigal).
Chris Pirillo
Caitlin Moran
Dennis Howlett
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6. 12 September to 18 September
Who was re-tweeted the most?
These are the top 10 technology
Sascha Segan
5% William Band influencers that were re-tweeted the most
Lance Ulanoff 3% by other influencers. The percentages
5%
shown here is the share of the top 10 that
Ezra Klein each of the influencers gained.
5%
Jeffrey Hammond
Christofer Hoff 27% In total 246 different influencers were re-
6% tweeted by their fellow influencers this
week. The influencer that had the biggest
Michael Krigsman re-tweet impact was Jeffrey Hammond
8% (jhammond).
Michael Fauscette Ray Wang
9% 22%
Thomas Wailgum
10%
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7. 12 September to 18 September
Output by day
This shows the number of total number of
8000 tweets by day from the 1,748 influencers
that tweeted last week.
6000
In total there were 28,001 tweets posted
by the 1,748 influencers and the day that
4000
Tweets
Writers saw more tweets than any other was last
Analysts Tuesday.
2000
0
Hashtag impact by day
This chart shows the impact that the top
TaleoWorld 10 hashtags made each day last week.
SAPTechEd
infor10
Infor
IDF2011
gov20
ensw
cloud
CIO
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8. 12 September to 18 September
Company impact by day
This chart shows the impact that the top
THX 10 companies made each day last week.
Samsung
Research In Motion
Microsoft
Intel
IBM
Google
AT & T
Apple
Amazon
Did you know?
Apollo has a wealth of information on how you and your competitors are being covered on
Twitter, including: Apollo Research
• Your share of coverage benchmarked against competitors 6 The Mews
• Which influencers cover you, the competition, and their relative authority 53 High Street
• Profiles of the most influential tweeters Hampton Hill TW12 1ND
Tel: +44 (0)20 8979 4443
Contact us today to request a sample report by email: enquiries@apolloresearch.com, or call us
on +44(0) 20 8979 4443.
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