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Putting an API on Our Stores
Tim McCauley & Joe Rago, Walgreens
Walgreens: Putting an API Around Our Stores
Walgreens: Putting an API Around Our Stores
Walgreens: Putting an API Around Our Stores
Walgreens: Putting an API Around Our Stores
Overview of Walgreens

$71.6B
2012 Revenues

©2013 Walgreen Co. All rights reserved..

8,116
Stores (as of Aug 2013)

#37 on Fortune 500
Walgreens: Putting an API Around Our Stores
Mobile Visitor Breakdown
Award Winning Apps
We started by driving customer
engagement outside our stores
Avg. Spend per Walgreens Customer
Average annual spend, 2011

3.5X

6X

4X
Walgreens: Putting an API Around Our Stores
Walgreens: Putting an API Around Our Stores
Walgreens: Putting an API Around Our Stores
Wake up with your phone, go to sleep with your phone

Later peak

Earlier peak

Source: 2011 Internal Walgreens data normalized for volumes, 2 week daily blend
Then, we started
driving customer engagement
inside our stores
Walgreens: Putting an API Around Our Stores
Web Pickup:
Ultimate Convenience
Create innovative experiences

Get points for walking
and weighing
©2013 Walgreen Co. All rights reserved..

Scan at store

Instant redemption!
Now, Joe will tell you how we’re
driving customer engagement
outside our apps
Walgreens Developer Program
RUN FOR THE HILLS!
Crossroads of a Business
If a Photo is a 1,000 words,
then a video is…
QuickPrints Summary

•
•
•
•

Print to 8000 stores
Developers get paid
13x partner growth
All major platforms

• Get 5 Free 4x4 Prints
at our exhibit booth!
Beyond Walgreens: Cardmento / Fanmento
•

Higher Rev Share +
$5K Bonus Prize

•

In-app promo via WAG +
social media posts

•

Success! Cardmento goes
from unknown to top 100

•

Cardmento leads into
Fanmento
* Source: AppAnnie.com (#89 in Photo)
Beyond Walgreens: Hallmark Go Cards

Stay in touch on the go.

Create real Hallmark
folded greeting cards from
wherever you are.

Now you can even print
your cards at Walgreens
for pick-up in just an hour!
Beyond Walgreens: Moments Photo Book
Rx API Program Summary

• Refill & Transfer Rx
• Cross Platform API
• Awards:
• Healthspek: ‘13 Appy
• GenieMD: BlueButton Challenge
Why integrate our Rx API?

1. Increase medication adherence
2. Increase customer engagement

3. Increase awareness of 3rd party apps via co-marketing
Getting the Word Out: Events & PR
In a crowded market, focus on your strengths
Contact Information
Tim McCauley
tim.mccauley@walgreens.com
@mccaut
Joe Rago
joe.rago@walgreens.com
@joerago
https://developer.walgreens.com
devportal@walgreens.com
@WalgreensAPI
Thank you
We would love your feedback!
Don’t forget to fill out the session’s
survey – found in the session details
on the conference app
#iloveapis
Walgreens: Putting an API Around Our Stores

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