I Love APIs 2015 Pannel Discussion

1. 1
Putting 2-Speed IT to Work in the Enterprise!
Neil Drennan
VP Engineering
BBC Worldwide
Greg Larson
Engineering Manager APIs"
Target
Daniel Lahl
VP Product Marketing
SAP
David Allen
Apigee

2. Agenda
2
1.
Introductions
2.
What do we mean by 2-Speed IT?
3.
Panel Discussion
4.
Q&A
©2015 Apigee. All Rights Reserved.

3. Introductions
3
©2015 Apigee. All Rights Reserved.
Greg-Larson
Engineering Manager APIs, Target
Greg Larson is a technical leader with 18 years of IT experience,
most of which has been with Target. He has played a variety roles,
including developer, technical architect, and manager. He now leads
the Enterprise API Team at Target, which was an early adopter of
DevOps over 3 years ago, and continues to drive innovation, grow
the engineering culture, and evangelize APIs at Target.

4. Introductions
4
©2015 Apigee. All Rights Reserved.
Neil Drennan
Founder , White Fox Media
Neil is the founder of White Fox Media and currently the interim VP Engineering for
BBC Worldwide, the commercial arm of the BBC. Neil is responsible for the
architecture, solution design, technical delivery and test / environments for the
BBC Store programme an ambitious programme to deliver a pay OTT service
direct to consumers.
Previously, Mr. Drennan was the Director for TV Engineering at Virgin Media
overseeing linear, VOD and interactive services for delivery to over 4m cable
customers. In this role he oversaw the delivery of TiVo and the award winning
Virgin TV Anywhere OTT service. Prior to that he was a member of ITV’s strategy
team with responsibility for delivery of the YouView DTT platform and VoD
Services. He has held roles at the Digital Television Group (DTG) and has been a
member of the EBU’s Beyond HD working group – focused on Ultra High
Definition (UHD).
Neil holds a BSc Joint Hons. in Physics with Computing from Warwick University.

5. Introductions
5
©2015 Apigee. All Rights Reserved.
Daniel Lahl
Vice President, Product Marketing at SAP
Daniel has 30+ years in high tech. with emphasis on enterprise software.
With a deep knowledge of the infrastructure software market, Daniel has
held senior management roles building and running product marketing
teams across multiple software disciplines/categories.

6. Introductions
6
©2015 Apigee. All Rights Reserved.
David Allen
Global Architect, Distinguished Engineer, Apigee
An experienced technology executive with 30 years of experience in
product development, and professional services, David has been a CEO,
a CTO, board member, investor, product manager, and practice leader.
Focused on making a difference for enterprises delivering on technology
vision, architecture strategy, and contributing to the product roadmap,
David has contributed to digital initiatives with some of the worlds largest
Media, Financial Services, and Telecommunications companies.

7. 2-Speed IT in the Enterprise
7
©2015 Apigee. All Rights Reserved.
Digital Systems
• Customer and Service Oriented
• Opportunity Driven
• Reducing time to market
• Agile
• DevOps
• Smaller Teams, Faster Tools
• Continuous Delivery
• “Just Enough” Governance
Line of Business Systems
• Systems Oriented
• Function Driven (Finance, HRMS, Supply
Chain, etc)
• Efficiency
• Stability
• Security
• Waterfall
• Traditional Governance

8. 2-Speed IT in the Enterprise
8
©2015 Apigee. All Rights Reserved.
Challenges
• Different ROI model
• Requires “hyperconnectivity”
• Success correlates to risk tolerance
• Coordination at speed
• Thinking beyond SOA
• Organizational Inertia"
Opportunities
• New revenue streams
• Expanded ecosystems
• Developers, developers, developers
(inside and out)
• Avoiding obsolescence

9. Q & A
9
Putting 2 Speed IT to work in the Enterprise
Neil Drennan
Founder , White Fox Media
Daniel Lahl
Vice President, Product Marketing SAP
Greg-Larson
Engineering Manager APIs, Target