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Go Mobile! ,[object Object],How to Use Mobile Media for Multifamily,[object Object],Presented by Mike Whaling, 30 Lines,[object Object],Proudly sponsored by:,[object Object]
Go Mobile!Mobile Mediafor Multifamily,[object Object],Discussion: #mfimobile,[object Object],www.flickr.com/photos/rwphoto/4519581602/,[object Object]
Recording will be available atMultifamilyInsiders.com,[object Object]
For today,[object Object],>>Where do we stand?,[object Object],>>  What tools are available?,[object Object],>>  How can you use mobile?,[object Object],>>How do we measure success?,[object Object]
Where do we stand?,[object Object],#mfimobile,[object Object]
“messaging in bite-size chunks”,[object Object]
Rapid increase in usage,[object Object]
1/3 of us check Facebook,[object Object],in the bathroom,[object Object],www.flickr.com/photos/sharynmorrow/115870149/,[object Object]
Poll Question:Do you check your phonein the bathroom?,[object Object],#mfimobile,[object Object]
www.4walls.net,[object Object],We help multifamily owners and property managers use the Internet to attract and retain residents,[object Object],4 Walls services:,[object Object],[object Object],-Pay per lead or fixed monthly subscription,[object Object],[object Object],	-Full service social media solutions starting at $49 ,[object Object],	-Weekly web demos,[object Object],[object Object],	-Corporate sites,[object Object],	-Community websites,[object Object],	-Mobile sites – $9 -29 per month,[object Object]
Answer these questions...,[object Object],>>  What is our goal?,[object Object],>>  Who are we trying to reach?,[object Object],>>  What action(s) do we want them ,[object Object],     to take?,[object Object],>>  Where is our audience now?,[object Object]
And these...,[object Object],>>  How do we integrate mobile with,[object Object],       current offline/online communication?,[object Object],>>  How will we stay current on the latest,[object Object],       tools, trends and best practices?,[object Object],>>  How do we define success?,[object Object]
Have the goal in mind.,[object Object],www.flickr.com/photos/wallyg/280932690/,[object Object],www.flickr.com/photos/tashland/259178493,[object Object]
Know your audience(s).,[object Object],www.flickr.com/photos/tashland/259178493,[object Object]
Tweetable Tip:,[object Object],Segment your audience (residents, prospects, locals) and target campaigns accordingly. #mfimobile,[object Object]
Create a call to action.,[object Object],www.flickr.com/photos/hantlas/479435969/,[object Object]
Embrace customers’ interests.,[object Object],www.flickr.com/photos/pixelarity/4361102373/,[object Object]
Get people talking.,[object Object],www.flickr.com/photos/svenwerk/858381180/,[object Object]
One tool of many.,[object Object],www.flickr.com/photos/tashland/259178493,[object Object]
Know what success looks like.,[object Object]
[object Object]
Optimize your marketing investment
Increase your resident retention
Identifies whether you've received sufficient leads to meet your sales goals
Reveals true marketing cost/lead
Our analysts interpret your data, identify problems and provide solutions,[object Object]
Texting (SMS),[object Object]
Txt me, k? :P,[object Object]
Try it:Text my30 to 88000,[object Object]
Mobile Web,[object Object]
Examples, good and bad,[object Object],Text,[object Object]
Ads,[object Object]
Get location-specific,[object Object]
Apps,[object Object]
Do you need an app?,[object Object],www.flickr.com/photos/cardopoli/219069323/,[object Object]
Get social,[object Object]
Are you surprised?,[object Object],www.flickr.com/photos/cardopoli/219069323/,[object Object]
“Find us on ...”,[object Object],www.flickr.com/photos/cardopoli/219069323/,[object Object]
Stay connected,[object Object],www.flickr.com/photos/cardopoli/219069323/,[object Object],www.flickr.com/photos/urbanelife/4687896485/,[object Object]
Try it:Text like 30lines to 32665,[object Object]
Make your own:j.mp/fbwindowsign,[object Object]
Location-Based Services,[object Object]
Check in with location services,[object Object]
QR Codes and Tags,[object Object]
Poll Question:Have  you ever useda QR scanner?,[object Object],#mfimobile,[object Object]
Go Mobile! How to Use Mobile Media for Multifamily
Try it:,[object Object]
Tag, you’re it.,[object Object]
Tag, you’re it.,[object Object]
Make your own:qrcode.kaywa.comqrjump.comgoogle.com/placesbit.lytag.microsoft.com,[object Object]
Augmented Reality,[object Object]
Image credit: Yanko Design,[object Object],See the world in a new way,[object Object]
More Than Marketing,[object Object],#mfimobile,[object Object]
Focus on residents,[object Object]
Accept rent payments,[object Object]
Change the leasing experience,[object Object]
Now what?,[object Object]
What do we want our audience to do?,[object Object]
What can we help them do better, easier, faster?,[object Object]
What opportunities do we have to optimize existing content?,[object Object]
How will we promote our mobile programs?,[object Object]
How can we complement this with mobile?,[object Object]
Tweetable Tip:,[object Object],Use mobile tools (shortcodes, QR) to create strong calls-to-action for your static advertising. #mfimobile,[object Object]
Does the coverage ,[object Object],at your property,[object Object],make you scream?,[object Object]
Can your residents connect?,[object Object],>>  Wi-Fi,[object Object],>>  Cellular: 3G, 4G, LTE,[object Object],>>  In common areas and in their units,[object Object],>>  Flexibility to accommodate all major ,[object Object],       networks (AT&T, Verizon, Sprint, etc.),[object Object]
More discussion atbit.ly/MFTechGroup,[object Object]

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Go Mobile! How to Use Mobile Media for Multifamily