So far, 2011 is shaping up as the "Year of Mobile." For those of you that agree with the prediction that mobile marketing is finally here, this webinar will explore the key trends and tactics to improve your mobile marketing effectiveness. Kent Lewis, Anvil Media President, will explore how mobile marketing fits into your marketing mix, focusing on mobile web design, local SEO, mobile advertising, location-based services, SMS/e-mail and mobile applications. Register, attend and build a foundation for your mobile marketing strategy.

1. Mobilizing Your Marketing Mix Presented by: Kent Lewis (@KentLewis) President & Founder Anvil Media, Inc. 503.260.6700

2. About Anvil Media Anvil Media, Inc. is digital marketing agency specializing in search engine marketing services, including search engine optimization, pay-per-click management, online reputation management, mobile & social media marketing services.

3. Agenda Mobile Marketing Overview Website Advertising Location-based Services Email & SMS Apps & Gaming Measurement Resources

4. Mobile MarketingOverview

5. Why Mobile Personal Targeted Scalable Immediate Actionable Portable Interactive Measurable

6. Mobile Marketing: New Frontier

7. Mobile Marketing: Numberpalooza

8. US Smartphone Penetration

9. Popular Mobile Operating Systems Android (Google) iOS (Apple) Blackberry (RIM) Windows Mobile (Microsoft) Symbian (Nokia) Java (Oracle) BREW (Qualcomm)

10. Mobile Search Growth

11. Mobile Search by Type

12. Websites Visited via Smartphone

13. Mobile Ad Revenue Expected to Explode

14. Users Notice Mobile Ads 82% of smartphone users notice ads on their phones

15. Half of Users Take Action After Seeing Mobile Ad

16. Apps vs Browsers Mobile app Mobile browser

17. Smartphone as Part of the Purchase Process

18. Mobile Drives Business Transactions

19. Website

20. Mobile-friendly Websites Optimizing for Mobile No Flash & larger buttons (with spacing) Contact information in footer Map & driving directions Building for Mobile WordPress plug-ins Design in CSS (Handheld.css & iPhone.css) Dedicated website (m.company.com)

21. Mobile-friendly WordPress Website

22. Quick and Dirty Mobile Site Google Mobile Site Builder

23. Advertising

24. Mobile PPC Advertising: Google Dedicated Mobile PPC Campaign Location & Click-to-Call Extensions Landing Pages & Conversion Funnel (LiveBall)

25. Mobile Display Advertising: iAds A recent study released by Campbell’s showed that iAds were twice as effective as TV advertising, and consumers who say the iAd were four times more likely to purchase the product than those who saw the TV ad

26. Mobile Display Advertising: AdMob AdMob (Google) Mobile Ad Network (cross-platform) Advertisers: extend brand awareness & engagement Agencies: distribution of creative into new channel Publishers: additional monetization of content App Developers: monetization platform/model

27. Alternative Mobile Advertising Platforms 140Proof (by HootSuite) AdMobile

28. Mobile PPC Management Strategy

29. Trans-Media Advertising Used to direct viewers to specific URL QR Codes & Microsoft Tag (square) Digimarc Discover (embedded)

30. Location-based Services

31. Location-based Services Virtual Loyalty/Couponing Programs Utilize cellular, GPS, Bluetooth & NFC technology Popular: Google & Facebook, Foursquare Alt Platforms: Groupon, Yelp! Mobile, GoWalla Emerging: Urban Airship & geo-fencing

32. Location-based Services

33. Email & SMS

34. Poll #5Are your email campaigns mobile-friendly?

35. Email on Mobile 20% of email sent by retailers is opened on a mobile device

36. Mobile Email & SMS Mobile-friendly email platform (ExactTarget) Build or buy SMS platform (MobileStorm) Mobile-friendly content strategy Ideal for market research/surveys (Opiniator)

37. Mobile Email Delivery Times

38. Apps & Gaming

39. Mobile Apps

40. Mobile Apps

41. iOSUsers More Likely to Pay for Apps Android App Downloads iOS App Downloads

42. Portland Mobile Technology Players

43. Mobile Gaming Sponsorship Product Placement Branded Entertainment Requires Promotion

44. Mobile Gaming

45. Measurement

46. Analytics Mobile Platforms (AdMob, Bango, Mobilytics) Analytics Platforms (Google, Omniture, WebTrends) Apps (Flurry) Integrated (Unica, Responsys)

48. Evaluate the development of a mobile website versus an app

49. Detail mobile website best practices

50. Audit current mobile presence

51. Prioritize and recommend specific mobile optimization and advertising opportunities

52. Assist in setting up mobile sitemap

53. Provide list of mobile web and app developers

54. Setup mobile PPC campaigns

55. Prepare and launch mobile PPC landing pages

56. Organize and launch mobile SMS advertising program

57. Develop QR codes for specific content

58. Provide monthly traffic reports and analysis on mobile traffic

59. Optimize mobile PPC campaigns

60. Recommend new mobile ad networks to expand into

61. Supervise and organize all mobile advertising

62. Provide Anvil access to analytics platform

63. Be available for questions

64. Review Audit & Plan

65. Provide feedback to Anvil

66. Develop mobile specific organic landing pages

67. Utilize Anvil’s recommendations for mobile website best practices

68. Provide Anvil with mobile ad creative, if necessary

69. Develop mobile app, if needed

70. Ensure all pages have a mobile optimized version

72. Resources Links Mobile Marketing Association eBoogie (list of mobile-friendly websites) Google On Designing Mobile Friendly Websites 11 Excellent Solutions for Making Your Website Mobile Friendly Mobile Gaming Insights and Statistics ArticlesMobilizing for 2011 With a Mobile Marketing Strategy 5 Reasons for Brands not to Outsource Social Media Marketing Why Only Idiots Promote Their Brand’s Facebook Page via Traditional Media 6 Social Media Platforms At-a-Glance WhitepapersThe Marketer’s Guide to Location-Based Social Networking The Marketer’s Guide to Optimizing Your Web Content for Search Engines The Advanced Guide to Pay-Per-Click (PPC) Marketing The Marketer’s Guide to Getting Started with Social Media Marketing

73. Q&A & Next Steps Read Anvil’s blog, articles & white papers Subscribe to our newsletter or follow us on Twitter Contact us with questions about mobile marketing Kent Lewis President Anvil Media, Inc. 310 NE Failing Street Portland, OR 97212 O: 503.595.6050 x223 M: 503.260.6700 kent@anvilmediainc.com Twitter & Skype: @kentjlewis LinkedIn: kentlewis

74. Upcoming Anvil Webinars October 20th, 2011 –10am PST Conversion Optimization: Increasing revenue through usability November 16th, 2011– 10am PST Advanced Social Media Strategies, Tactics & Tools December 14th, 2011 – 10am PST Competitive Intelligence: Creating opportunities through insights January 18th, 2012 – 10am PST Brand Management for Hospitality Industry Find Out More and Register http://www.anvilmediainc.com/search-engine-marketing-webinars