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Anvil Case8 Social Media Marketing Presentation 0210

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Anvil Media, Inc.
Anvil Media, Inc.

Keynote presentation for CASE8 Annual Conference at Portland State University.

Education
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Social Media Marketing Fundamentals Kent Lewis President Anvil Media, Inc. @kentjlewis kent@anvilmediainc.com www.anvilmediainc.com
Social Media Usage & Attitudes
Social Media Marketing Growth
Benefits of Social Media Marketing Gain industry and constituent insights Provide affordable customer service Create or extend brand awareness Build community & thought leadership Generate measurable top line revenue
The Challenge of Social Media
Social Media Success Factors Relevance Value Commitment Honesty Transparency
Social Media Strategy: MCE2 Monitor & Measure Create & Communicate Engage & Empower
Social Media: Categories Networking Blogs Reviews Media Sharing Bookmarking Expert Communities News Wiki Microblogging
create create create Blogs Media Community Ideas People Businesses Personal Professional Geographic connect connect vote vote connect vote
Twitter Usage & Attitudes
Microblogging: Twitter ,[object Object]
Optimize profile description
Cross-post & promote,[object Object]
Student Community: Facebook ,[object Object]
Utilize apps like Sprout & Wildfire
Monitor & engage,[object Object]
Keep alumni informed
Provide value BEFORE the ask,[object Object]
SEO-friendly plug-ins
Cross-promote posts,[object Object]
Utilize existing assets
Monitor comments,[object Object]
Promote activities & events
Encourage student engagement,[object Object]
Leverage scholarship connection
Post surveys & pools,[object Object]
Also useful for graduating students
Participate in discussions,[object Object]
Allow constituents to manage

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Anvil Case8 Social Media Marketing Presentation 0210

Editor's Notes

  1. http://www.intel.com/sites/sitewide/en_US/social-media.htmhttp://www.ibm.com/blogs/zz/en/guidelines.html