Marketing and business development for startups

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This presentation talks about the importance of marketing and business development activities for startups. How a startup is different from a well established company & what tools, triggers, techniques and hacks can be used to market your product /service offering. Numerous examples have been taken to illustrate the importance of marketing and business development in initial days of a startup. All the brand names & logos used have their respective copyrights.

Marketing Business Technology

Marketing/Business
Development in start-ups
Anurag Jagia

Agenda
• Startups – A different Animal
• How to market / develop the business you are building
• Examples from the real world

Start-ups – A Different Animal

Start-up

Start-up
Start-up

Hotmail
P.S. I Love You. Get Your Free email at Hotmail.

AirBnB – 2011 Democratic National Convention

Just Inviting Vs Think ‘Hat-Ke’
• Just inviting new users to your business
• Moving customers from free to paying in a freemium model
• Trigger that got new users to checking 10+ times a day

• What’s gonna have more impact to business?

Getting Press
• Storify
• Be prepared for all Questions

• e.g. tell me the story behind having name “InkFruit”?

• Choose wisely – TG Match?
• Think

‘Hat-ke’

Press Stories
•
•
•
•
•
•
•
•

We have launched
Funding
Trends
We have hit X # of users
New Features
New Recruits
Future Plans
Achievements – even small ones

• Hiring PR Agency – Yes, No, May Be

Social Media channels

To Be or Not to Be!

FOCUS!!!

Blog, Blog, Blog….
team.wingify.com
blog.webengage.com

Engage with the audience, at all levels…

About the Author
About Me
Twitter | LinkedIn | Facebook | FourSquare | Instagram
| Google+
Mobile: +91-916-796-5187 | +91-932-164-3690
Email1: anuragjagia@gmail.com
Email2: anurag@coupondunia.in

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Marketing and business development for startups

1. Marketing/Business Development in start-ups Anurag Jagia

2. Agenda • Startups – A different Animal • How to market / develop the business you are building • Examples from the real world

3. Start-ups – A Different Animal Start-up Start-up Start-up

4. Caution!

5. Branding – Let the brand do the talking

6. Chumbakiya ;) means Magnetic

8. Not Startups but Impressive… Eh!

9. Growth Hacks

10. Triggers

11. Facebook

12. LinkedIn

13. DropBox

14. Groupon

15. Pinterest – Infinite Scroll

16. Hotmail P.S. I Love You. Get Your Free email at Hotmail.

17. AirBnB – 2011 Democratic National Convention

18. AirBnB – what they did for next year?

19.

20.

21.

22.

23.

24. Just Inviting Vs Think ‘Hat-Ke’ • Just inviting new users to your business • Moving customers from free to paying in a freemium model • Trigger that got new users to checking 10+ times a day • What’s gonna have more impact to business?

25. Instagram

26. Candy Crush Saga

27. TicketMaster

28. Getting Press • Storify • Be prepared for all Questions • e.g. tell me the story behind having name “InkFruit”? • Choose wisely – TG Match? • Think ‘Hat-ke’

29. Press Stories • • • • • • • • We have launched Funding Trends We have hit X # of users New Features New Recruits Future Plans Achievements – even small ones • Hiring PR Agency – Yes, No, May Be

30. Social Media channels To Be or Not to Be! FOCUS!!!

31. Blog, Blog, Blog…. team.wingify.com blog.webengage.com Engage with the audience, at all levels…

32. FreeCharge Story • “Too good to be true” concept • Fraandship Profile – Neha Singh • IITs, IIMs, NITs, Colleges – WoM Marketing • Daily FC Cartoon on FB & cricket Contests • Emotional – AtyaCharge video with “The Viral Fever”

33. David Vs Goliath

34. ZOHO

35. Thank You!

Marketing and business development for startups

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