Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Web Analytics Wednesday Toronto October 26th 2011 - AT Internet
1.
2. 1/ Organizers :
• Christopher Berry – Syncapse - c.berry@syncapse.com
• Antoine Gay – AT Internet - antoine.gay@atinternet.ca
2/ Business Cases
3/ About AT Internet
4/ Who wins the bottle ?
5. DEFINITIONS:
[Dictionary] “quick and well-coordinated in movement”
*Antoine+ “Awesome and much better”
AT Internet has decided to make analytics Agile, adaptable :
To simplify tagging processes, data extract
To optimize interpretation and comprehension
To bring user knowledge & Online Intelligence
6. CONTEXT:
Retailer group offering high tech product and services
Launching a loyalty program campaign and dedicated website
to its clients
7. TARGET:
Built a strong CRM strategy and improve behavioral knowledge
- Identified visitors/clients
- Funnels multipath
- HeatMaps SEGMENTATION
- Behavior (content)
- Devices
Rely on a tool and partner (or vendor directly) with expertise and
efficient response and availabilities
8. SOLUTIONS:
Categories for identified clients and 1 user’s detailed visit
Identified Visitor Categories in funnels / Conversion Rates
Funnels and Behavior Path per clients categories or any segment
Heatmap on Segments (ID users, sources, behavior, goals …)
9. SYNTHESIS:
It is important to define the right tagging plan, and once that, be
Many to One
clear on your perimeter of analysis before you even start
It is essential to identify blocking points to improve
It is important to segment in order to analyze deeper and
understand a behavior and reach your goals
Immediate benefits = increase average revenue per user (ARPU)
-> an Agile solution will make you an Agile analyst
10.
11. CONTEXT
World leader in building materials
(cement, aggregates, concrete and gypsum)
76.000 employees worldwide
1,963 production sites
78 countries
1 intranet
1
12. WEB ANALYTICS CONTEXT
Managed by communication team
Highly political position
Strong expectations to understand data and
create reports to the direction
But low analytical maturity…
1
13. ANALYTICAL SOLUTIONS
Level 1:
o Training to discover the WA solution and the basis
o Basic reports scheduled every week and month
Level 2:
o New client needs expression
o One shot tagging audit + recommendations
Level 3:
o Dedicated AT Internet consultant
o Work with technical agency
o Presentation of quarterly insights
1
14. WHAT HAVE BEEN DONE?
Improve the tagging plan to better analyze the main sections of the intranet:
Business tools ; Health and Safety ; HR information ; Corporate information.
Deploy a common dashboard to the communication team.
Connect the LDAP to the WA solution to rely on the geolocalisation analyses
of offices and production sites.
Segment content analyses with LDAP information (services &
responsibilities) to customize intranet by profile
Connect WA solution with email platform to send customize internal
newsletter.
1
15. IMMEDIATE BENEFITS
Improve the bounce rate on the homepage
Ensure that the health and safety news are read by the workers
Improve the efficiency of the top managers by providing
dedicated tools
1
16.
17. Simply 3 Slides :
15+ years experience in the web
3,500+ clients from all sectors
350,000+ sites measured
50+ billion measured page views per month
150+ employees all over the world
18. Mobile & App
Analytics
Web
E-Reputation
Analytics
Digital
WorkSpace
NX
19. “The Company significantly
enhanced its core product, added
new product modules, and
expanded its corporate vision
from web analytics pure play to
broad online intelligence
provider.”
"The Forrester WaveTM : Web Analytics, Q4 2011" -
Forrester Research, Inc. October 6, 2011.
20. Antoine Gay Jean-Baptiste Roux Alexandre Métier
Head of Business Development VP Sales & Marketing Country Manager / Consultant
antoine.gay@atinternet.com jean-baptiste.roux@atinternet.com alexandre.metier@atinternet.com