2. Lets see what’s Outbound
Marketing, first.

3. Outbound Marketing
• Offline
– Television
– Print: Newspapers, Magazines.
– Radio
• Online
– Display (Banners)
– Paid Search
– Contextual Ads
– Video Ads

4. The Problem with Outbound Marketing
• Offline
– Television
– Print: Newspapers, Magazines.
– Radio
• Online
– Display Banners
– Paid Search
– Contextual Ads
– Video Ads

5. Display Advertising

6. Display Advertising

8. Paid Search

9. Welcome to the club!
Buying Email lists?

10. But there is one more reason why we
don’t Spam

11. Video Ads

12. Outbound Marketing
Outbound Marketing ==
Obtrusive
Outbound Marketing ==
Interruption

13. Similarly, the way people buy today
has changed too.

14. How people buy today?
• Desire/Need
• Discovering Options
• Comparison & Shortlisting
– Ask Friends
– Expert Opinion
• Conversion/Sale

15. What is Inbound Marketing?
Inbound marketing is the process of efficiently
attracting strangers and then converting them to
people who want to do business with you.

16. What is Inbound Marketing?
• Organic Search Results
• Social Discovery
• Content Marketing
– Blog Posts
– Podcasts
– Webinars
– Info-graphics
• Natural Citations
• Opt-in Email Subscriptions
• Q&A Sites

17. The Process

18. The Top 3
• Dominating SERPs using your Blog (SEO) + Link
Building
• Guest Posts
• List Building

20. Keywords
• Find what people want
• Convert it into keywords
Tools
• www.ubersuggest.org
• www.hittail.com
• www.mergewords.com
• www.wordstream.com/keywords

21. Keywords

22. Content Idea
• Find high-ranking link-worthy content using
link analysis.
Tools:
• www.opensiteexplorer.com
• www.topsy.com
• www.ahrefs.com

23. Write better content
• Make It Longer
– If you find a link magnet with a title like “50
Healthy Snack Ideas”, publish a list of 150 (or even
500).
• More Up-To-Date
• Better Designed
• More Thorough

24. Outreach
• List out all the links pointing to your
competitor’s content.
• Remove referring pages that don’t make sense
to contact (forums, article directories etc.).
• Create a template for email outreach.

25. Outreach Template

26. Broken Link Building Technique
• Find Resource pages from your Niche
“your niche” + “resource page”
“your niche” + “resources”
“your niche” + “recommended sites”
“your niche” + “links”
• Find Broken links using the Chrome Extension
“Check My Links” or Xenu's Link Sleuth.
• Contact Site Owner

27. Other Techniques
• Links
– HARO
– Info-graphics
– App Review Sites
• feedmyapp.com
• killerstartups.com
• Authorship
• Fresh content ranks best!

30. Guest Posts
• Very relevant high authority links
• Thought leadership
• Tons of Relevant Traffic

31. Finding Opportunities
• Search
– “add guest post” + niche
– “become a contributor” + niche
– “become a guest blogger” + niche
– “become a guest writer” + niche
– “become an author” + niche
– “bloggers wanted” + niche
• www.myblogguest.com
• www.alltop.com
• www.guestblogit.com
• www.bloggerlinkup.com
• www.guestr.com
• www.postjoint.com

32. Creating AWESOME Content
• Target Audience.
• Scannable content – Lists, Sub-Headings,
Pictures, Get to the Point.
• Actionable Insights.
• Title, Title, Title.
• Content Frameworks.
• Statistically backed.
• Create Stories (where applicable).

33. List Building – Why?
• An Email list contains people who already like your content, give them why
they should become your customers and more importantly, your
ambassadors.
• Send emails once or twice a month.
• Engaging Content > Marketing Pitch.

34. List Building – How?
• Incentive to Join
• Value to Retain
• Relationship to Convert

35. List Building – How?

36. Case Studies
• BufferApp
– How Guest Posting Propelled One Site From 0 to
100,000 Customers.
– 100,000 – 9 months – 150 Guest Posts.
– Used MyBlogGuest and BloggerLinkUp.
– “Copy the hell out of others”.
– Helped develop relationships with other bloggers.

37. Case Studies
• Articulate
– Provider of e-learning authoring software
– Created a community of 100,000 members
– Tutorials
– Forums
– Blogs
– Downloads
– User Generated content

38. Case Studies
• QuickSprout
– 40,000 word guide – SEO & Content Marketing.
– 361,494 Visitors
– 8421 Email Opt-ins
– Coding: Responsive
– Design
– Collect Emails

39. Thank you
ankit@adpushup.com
References and Sources:
www.backlinko.com
www.moz.com
www.hubspot.com