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Guy Kawasaki

Tuesday, May 24, 2011
Tuesday, May 24, 2011
Tuesday, May 24, 2011
Tuesday, May 24, 2011
Tuesday, May 24, 2011
Tuesday, May 24, 2011
Tuesday, May 24, 2011
Tuesday, May 24, 2011
Tuesday, May 24, 2011
Tuesday, May 24, 2011
Tuesday, May 24, 2011
Tuesday, May 24, 2011
Tuesday, May 24, 2011
Tuesday, May 24, 2011
MAKE
      1.

           MEANING




Tuesday, May 24, 2011
A woman is often measured by
           the things she cannot control.
           She is measured by the way her
           body curves or doesn’t curve.




Tuesday, May 24, 2011
By where she is flat or straight
           or round. She is measured by
           36-24-36 and inches and ages and
           numbers. By all the outside
           things that don’t ever add up to
           who she is on the inside.




Tuesday, May 24, 2011
And so if a woman is to be
           measured, let her be measured by
           the things she can control, by
           who she is and who she is trying
           to become because as every
           woman knows, measurements are
           only statistics, and statistics lie.




Tuesday, May 24, 2011
Tuesday, May 24, 2011
2.
                             MAKE
                             MANTRA




Tuesday, May 24, 2011
The mission of Wendy’s is to
           deliver superior quality products
           and services for our customers
           and communities through
           leadership, innovation, and
           partnerships.




Tuesday, May 24, 2011
• WENDY’S
                         “Healthy fast food”




Tuesday, May 24, 2011
• WENDY’S
                         “Healthy fast food”
                        • NIKE
                         “Authentic athletic
                         performance”




Tuesday, May 24, 2011
• WENDY’S
                         “Healthy fast food”
                        • NIKE
                         “Authentic athletic
                         performance”
                        • FEDEX
                         “Peace of mind”




Tuesday, May 24, 2011
• WENDY’S
                         “Healthy fast food”
                        • NIKE
                         “Authentic athletic
                         performance”
                        • FEDEX
                         “Peace of mind”
                        • EBAY
                         “Democratize
                         commerce”




Tuesday, May 24, 2011
JUMP
     3.

           TO THE NEXT

           CURVE

Tuesday, May 24, 2011
ICE

                   1.0
           HARVEST




Tuesday, May 24, 2011
ICE

                    2.0
           FACTORY




Tuesday, May 24, 2011
3.0
        ICE



          FRIDGE




Tuesday, May 24, 2011
4.
                             ROLL
                             the DICE




Tuesday, May 24, 2011
DEEP
                        Fanning, Reef

Tuesday, May 24, 2011
INTELLIGENT
           MyKey
           (Ford)

Tuesday, May 24, 2011
COMPLETE
                        LS, Lexus

Tuesday, May 24, 2011
ELEGANT
           Air (Apple)

Tuesday, May 24, 2011
DON’T
      5.



           BE CRAPPY




Tuesday, May 24, 2011
LET
      6.

           100 FLOWERS

           BLOSSOM


Tuesday, May 24, 2011
7.
                             POLARIZE
                             PEOPLE




Tuesday, May 24, 2011
8.
                             CHURN
                             BABY, CHURN




Tuesday, May 24, 2011
9.
           NICHE
           THYSELF




Tuesday, May 24, 2011
Unique




                        Value


Tuesday, May 24, 2011
Unique




                        Value


Tuesday, May 24, 2011
Unique




                        Value


Tuesday, May 24, 2011
Unique




                        Value


Tuesday, May 24, 2011
Unique




                        Value


Tuesday, May 24, 2011
Unique




                        Value


Tuesday, May 24, 2011
Unique




                        Value


Tuesday, May 24, 2011
Unique




                        Value


Tuesday, May 24, 2011
10.
                              FOLLOW
                          10    20   30

                              RULE

Tuesday, May 24, 2011
10 slides




Tuesday, May 24, 2011
20 min




Tuesday, May 24, 2011
30 point font

           This is 20 points
           This is 14 points
           This is 12 points




Tuesday, May 24, 2011
DON’T LET
    11.

           THE BOZOS GRIND

           YOU DOWN


Tuesday, May 24, 2011
I think there is a world market
           for maybe five computers.

           Thomas Watson
           Chairman, IBM
           1943




Tuesday, May 24, 2011
This telephone has too many
           shortcomings to be seriously
           considered as a means of
           communication. The device is
           inherently of no value to us.

           Western Union internal memo
           1876



Tuesday, May 24, 2011
There is no reason why anyone
           would want a computer in their
           home.

           Ken Olsen
           Founder, Digital Equipment Corp.
           1977




Tuesday, May 24, 2011
It’s too far to drive, and I don’t
           see how it can be a business.

           Guy Kawasaki
           Bozo




Tuesday, May 24, 2011
Resisting you is futile.




Tuesday, May 24, 2011
Tuesday, May 24, 2011
Innovation.alltop.com




Tuesday, May 24, 2011
Innovation.alltop.com

              Copy: Gina@garage.com




Tuesday, May 24, 2011
Innovation.alltop.com

              Copy: Gina@garage.com

              Slides: Duarte.com




Tuesday, May 24, 2011

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Guy Kawasaki's keynote presentation at QITCOM 2011

  • 15. MAKE 1. MEANING Tuesday, May 24, 2011
  • 16. A woman is often measured by the things she cannot control. She is measured by the way her body curves or doesn’t curve. Tuesday, May 24, 2011
  • 17. By where she is flat or straight or round. She is measured by 36-24-36 and inches and ages and numbers. By all the outside things that don’t ever add up to who she is on the inside. Tuesday, May 24, 2011
  • 18. And so if a woman is to be measured, let her be measured by the things she can control, by who she is and who she is trying to become because as every woman knows, measurements are only statistics, and statistics lie. Tuesday, May 24, 2011
  • 20. 2. MAKE MANTRA Tuesday, May 24, 2011
  • 21. The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships. Tuesday, May 24, 2011
  • 22. • WENDY’S “Healthy fast food” Tuesday, May 24, 2011
  • 23. • WENDY’S “Healthy fast food” • NIKE “Authentic athletic performance” Tuesday, May 24, 2011
  • 24. • WENDY’S “Healthy fast food” • NIKE “Authentic athletic performance” • FEDEX “Peace of mind” Tuesday, May 24, 2011
  • 25. • WENDY’S “Healthy fast food” • NIKE “Authentic athletic performance” • FEDEX “Peace of mind” • EBAY “Democratize commerce” Tuesday, May 24, 2011
  • 26. JUMP 3. TO THE NEXT CURVE Tuesday, May 24, 2011
  • 27. ICE 1.0 HARVEST Tuesday, May 24, 2011
  • 28. ICE 2.0 FACTORY Tuesday, May 24, 2011
  • 29. 3.0 ICE FRIDGE Tuesday, May 24, 2011
  • 30. 4. ROLL the DICE Tuesday, May 24, 2011
  • 31. DEEP Fanning, Reef Tuesday, May 24, 2011
  • 32. INTELLIGENT MyKey (Ford) Tuesday, May 24, 2011
  • 33. COMPLETE LS, Lexus Tuesday, May 24, 2011
  • 34. ELEGANT Air (Apple) Tuesday, May 24, 2011
  • 35. DON’T 5. BE CRAPPY Tuesday, May 24, 2011
  • 36. LET 6. 100 FLOWERS BLOSSOM Tuesday, May 24, 2011
  • 37. 7. POLARIZE PEOPLE Tuesday, May 24, 2011
  • 38. 8. CHURN BABY, CHURN Tuesday, May 24, 2011
  • 39. 9. NICHE THYSELF Tuesday, May 24, 2011
  • 40. Unique Value Tuesday, May 24, 2011
  • 41. Unique Value Tuesday, May 24, 2011
  • 42. Unique Value Tuesday, May 24, 2011
  • 43. Unique Value Tuesday, May 24, 2011
  • 44. Unique Value Tuesday, May 24, 2011
  • 45. Unique Value Tuesday, May 24, 2011
  • 46. Unique Value Tuesday, May 24, 2011
  • 47. Unique Value Tuesday, May 24, 2011
  • 48. 10. FOLLOW 10 20 30 RULE Tuesday, May 24, 2011
  • 51. 30 point font This is 20 points This is 14 points This is 12 points Tuesday, May 24, 2011
  • 52. DON’T LET 11. THE BOZOS GRIND YOU DOWN Tuesday, May 24, 2011
  • 53. I think there is a world market for maybe five computers. Thomas Watson Chairman, IBM 1943 Tuesday, May 24, 2011
  • 54. This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us. Western Union internal memo 1876 Tuesday, May 24, 2011
  • 55. There is no reason why anyone would want a computer in their home. Ken Olsen Founder, Digital Equipment Corp. 1977 Tuesday, May 24, 2011
  • 56. It’s too far to drive, and I don’t see how it can be a business. Guy Kawasaki Bozo Tuesday, May 24, 2011
  • 57. Resisting you is futile. Tuesday, May 24, 2011
  • 60. Innovation.alltop.com Copy: Gina@garage.com Tuesday, May 24, 2011
  • 61. Innovation.alltop.com Copy: Gina@garage.com Slides: Duarte.com Tuesday, May 24, 2011