Financials On Coke Vs Pepsi

Financials on Coke vs Pepsi
In 1886, the Coca Cola Company was developed but it wasn 't until 1898 that the fierce competitor
Pepsi–Cola entered into the market. These 2 companies are the two major players that dominate the
consumer beverage (soft–drink) industry. Coke and Pepsi have since been competing to rein the
global market in consumer beverages. The market of drinks in the United States alone is valued at
more than thirty million dollars annually. With the growth of these two companies, PepsiCo has
developed and acquired additional products outside the scope of just the consumer beverage
industry, these products have helped the company to increase their exposure and position in the
global market. This has not been the case for the Coca Cola Company; they ... Show more content
on Helpwriting.net ...
PepsiCo has seen a dramatic increase in its financing activities from the proceeds from issuance of
long–term debt. It has increased from 52 million to 504 million and is mostly a result of the
repurchasing of common and preferred stock. The Board of Directors have made a strategic plan to
spend 70 million dollars in the next year in repurchasing the companies stock, and in return will
increase in the dividend payout. There is also a crucial market within PepsiCo International that aids
in the increase net revenue. PepsiCo International has a positive impact on the overall profitable
PepsiCo, and an important member of this market is the Asia Pacific area. Asia Pacific has seen the
largest growth among the international market for PepsiCo, including 14% growth in snack volume,
and 15% in beverage volume. "Net revenue grew 14% driven by the broad–based volume growth
and favorable mix." This is a particular segment of the company that if they put more focus into
research and marketing tools, it is an area that may become even more profitable. Within the last
two years, PepsiCo has also spent a noteworthy amount on merger and restructuring costs. In 2004,
PepsiCo incurred a 150 million from its Frito–Lay division that closed four plants. In 2003, PepsiCo
incurred 147 million from the North American and
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Gatorade Marketing Campaign : Gatorade
Moments after the final whistle of the Super Bowl this year, Americans once again witnessed an
iconic scene: a giant cooler of orange iced liquid poured over the coach's head. Gatorade has secured
this image year after year through a revolutionary marketing strategy. Gatorade's advertising
campaigns have been convincing, unique, and creative. Gatorade single–handedly created the
market of sports drinks, and they were required to create campaigns that would prove to the world
that their drinks would not only help them perform better, but that they also taste great. Gatorade
was created as a better alternative to water for athletes to hydrate, stay hydrated, and perform better,
and they needed fantastic advertising campaigns to convince people of these facts. Gatorade not
only invented the sports drink market, but they have stayed at the top through the use of top–tier
athletes, creative advertising, and lucrative partnerships with various organizations. To fully
understand the Gatorade marketing campaigns, we need to know a little history of the company
itself. According to the article "Quaker Oats Company" in the Encyclopedia of Major Marketing
Campaigns, the drink was developed by Robert Cade and other physiologists at the University of
Florida in 1965. The drink was engineered to help the football team replace the fluids and other
minerals they lost in their sweat. The football team tested the drink and originally caused the players
to vomit as it tasted like seawater.

Content Marketing Is The Process Of Promoting A Business
Introduction
Content marketing is the process of promoting a business or brand indirectly and directly through
value–added text, video, or audio content both online and/or offline. It can come in long–form (such
as blogs, articles, e–books, etc), short–form (such as social media updates like Twitter, Facebook,
images, etc), or conversational–form (for example, sharing great content via Twitter or participating
in an active discussion via blog comments or through an online forum).
Basically, the idea behind the phenomenon is to engage the potential customer with the information
they want to hear, at the place they want to talk about it; thus it means as a marketer, one has to
engage with the right customer, with the right information, at ... Show more content on
Helpwriting.net ...
Some organisations believe it is just a single departments responsibility to create content; whereas, it
has to be a joint work of all the divisions, like communications, social media and public relations.
Organisations need to realise that content creation cannot be categorised as a single division 's
responsibility.
"If content (and brand) aren't aligned across a panoply of paid, owned and earned media channels,
they risk consumers not recognizing the brand, voice, message or product as they flit across media,
channels, screens and devices".
With exactly the right content strategy, a business can engage with its customer, creating a lasting
relationship between the customer and the brand itself; thus generating leads and help sales.
Case Study: Gatorade
Background
The Gatorade Company Inc. is a manufacturer of sports themed beverage and food products, built
around its signature line of sports drinks. Gatorade is currently owned by PepsiCo and is distributed
in over 80 countries worldwide. The beverage was first developed in 1965 by a team of researchers
at the University of Florida, when the school 's Gators Football team started to lose their energy
while training and the actual match that they lost. The school 's researchers found out that the
players were losing a lot of sweat due to exercising and training in the summer heat and their body
was not

business Essay
Strategic Management of Quaker Oats Company
Introduction The Quaker Oats Company, officially formed in 1901, is currently undergoing massive
reorganization, which will dramatically change its position in the industry. Over the last four years,
Quaker Oats' returns have been consistently rocky. Quaker unloaded Snapple, its ice–cream toppings
and condiments business, and its frozen bagel business 1997. The company has turned to an
emphasis on its high performing products such as Gatorade and bagged cereals. Gatorade accounts
for more than one–third of the company's total sales and claims over 80% of the US sports–drink
market. Quaker is also a leading producer of granola bars, rice cakes, pancake mixes and syrups, and
value–added ... Show more content on Helpwriting.net ...
Relative to its larger competitors Quaker performs very well. This year Quaker has a ROE of
251.3% second only to General Mills with 253.4%, but much better compared to 98.5% for
Bestfoods, 35.7% for Heinz 32.5%, and for Coca–Cola. The next ratio Quaker exhibits is a 11.3%
ROA, weighed against 18.5% for Coca–Cola, 12.9% for General Mills, 10.0% for Bestfoods, and
5.9% for Heinz. Quaker offers a very impressive 185% BEP while Coca–Cola shows only nearly
half at 89% and General Mills, Heinz and Bestfoods have 143, 141 and 111% respectively. The final
ratio is profit margin in which Quaker is very competitive with a profit margin of 9.9% exceeding
General Mills 8.6, Bestfoods at 7.6%, and Heinz at 7.0%, falling short only to Coca–Cola at 15.8%.
The industry average (total food producers industry) for each of these results also verifies Quaker's
competitive position. ROA is 6.2%, ROE is 24.9%, Profit Margin is 5.5%, and BEP is 143%. Most
of these numbers verify that Quaker is actually more successful than the rest of the industry.
Competing Markets Quaker has strong brands in Europe and Latin America, and Gatorade is also
growing in popularity abroad. In Latin America, they have realigned their infrastructure, and
consolidated and eliminated redundant positions. Morrison, the new CEO assigned in 1997, began to
heavily push to strengthen markets where opportunities for growth were high. In particular, Quaker
Oats made a real effort to tap into the expanding Gatorade market by

Marketing Plan of Gatorade
Gatorade
Strategic Marketing Plan
Table of content
Executive summary 2
Introduction 3
Product presentation 4
Company description 4
Product description 4
The environment 7
PEST Analysis of Energy Drinks Industry 7
Market Analysis 10
Situation Analysis of Gatorade in the sports drinks industry 10
Past Marketing Efforts analysis 12
Competition 13
Target Market 15
Marketing Plan 18
Marketing objectives 18
Marketing strategies 18

Evaluation of the potential budget 25
Marketing Budget 25
Budget summary for one year 26
Evaluation of the success of the plan and prospectives 27
Tracking 27
Prospectives 27
Conclusion 28
References 29
Websites 29
Executive summary
The aim of this Marketing Plan ... Show more content on Helpwriting.net ...
The electrolytes and carbohydrates were not built up again after sweating...So the researchers found
a balanced formula between electrolytes and carbohydrates to replace these elements lost through
sweating. It was Gatorade.
The Gatorade Sport Science Institute, founded in Barrington, was interested in athletes'needs at a
pro level. It held scientific research in sports and improved the number and the quality of the
products. They also developed several flavors for each product. The aim of this institute is to
optimize the health and performance of athletes through new products which have several functions
: Hydration, Sport nutrition, Training and performance.
Nowadays, Gatorade is present with energy drink, energy bar and nutrition shake and is present in
more than eighty countries.
Product description
Gatorade offers three series of products:
– GSeries : divided into 3 types of product: Before – During – After (the exercise)
– GSeries Pro : divided into 3 types of product: Before – During – After (the exercise).
– GNatural.
Products which can be consumed before doing sport are called 01prime, during the exercise 02
perform and after the efforts 03 recover.

GSeries : particularly adapted for training or competition.
GSeries 01 prime must preferably be consumed 15 minutes before doing sports to provide energy by
a high dose of carbohydrate energy to muscles.
GSeries 02perform has 4 products and must be consumed during the activity. It offers to athletes

The Marketing Strategy Of Gatorade
Why do some people skip the ads but some would take a time to look at it? Isn't it because the
advertiser doesn't usually get the job done so for some people some ads don't always make sense but
for others they get the message? My thing is whatever the product or brand is being marketed it
should have a marketing strategies to grab the attention of the viewers and hopefully lure them to try
or buy the product.
Yesterday, I read an advertisement for Gatorade and I said to myself, no wonder why Gatorade has
been at the top of their competition for a long time now. The secret is they know how to advertise!
The flavor of their drinks has been the same for over a decades now. But like a weather Gatorade is
year–round they never get out of ... Show more content on Helpwriting.net ...
But Gatorade has always been in this magazine no matter what sports is in the magazine Gatorade
has always been the highlight of the ads in these magazines. The first two pages of the magazine are
the Gatorade ads, it is a double page ad, the first page has the plastic bottle of Gatorade located in
the lower left corner of the page, it's an orange flavor drink with water droplets running down the
bottle, the bottle label has the Gatorade logo the G logo and below is written thirst quencher, then
next to the bottle is a message that says "EVERYTHING YOU NEED TO KEEP SWEATING" in an
orange font, and the 2nd line of the message says carbohydrates to compete. Electrolytes to
replenish in a white color, fonts. On the lower right corner of the page is the right shoulder of an
NFL player name J.J. Watt then on the top of the page it says "YOU LOSE A LOT WHEN YOU
SWEAT BUT REFUSE TO LOSE IN THE RED ZONE" all in white color font, on the second page
of the ads is the head shot of the NFL player J.J. watt he seems like he was celebrating a victory, his
eyes are closed and mouth is wide open as it seems like he was screaming for victory. He was
wearing their black jersey and on the upper right corner of the page, there's an abbreviation NFLPA,
which stands for National Football League Players Association. First, the advertiser used the
celebrity endorsement because of the upcoming super bowl they hired a superstar player

Gatorade Research Paper
In the 2012 NFL season, NFL teams drank 1,800,144 bottles of Thirst Quencher. Gatorade had been
in football since the athletes were doing strenuous exercises, they "continually battled dehydration
in the Florida heat" (Wickford). Our bodies sweat system relies on "salts to pump water onto our
skin to evaporate and cool us off" (Wilcox). But is Gatorade as healthy as they make it out to be?
Gatorade says that their drink was "born in a Lab" (Jim F). In early summer of 1965, a University of
Florida assistant coach sat down with a team of university physicians and asked them to determine
"why so many of his players were being affected by heat and heat related illnesses," (Gatorade).
They soon discovered two key factors that were causing Gator players to fall apart: "the fluids and
electrolytes the players lost through sweat were not being replaced, and the large amounts of
carbohydrates the players' bodies used for energy were not being replenished" (Gatorade). The
researchers then took their findings into the lab, and made a new, precisely balanced carbohydrate–
electrolyte beverage ... Show more content on Helpwriting.net ...
The Sports drink is full of sugar, doing more harm than good. If someone drank Gatorade when they
are not doing anything to make them sweat, it is getting them fatter. Christie Wilcox explains this is
her article, Sports Drinks: More Harm Than Good?, "If your goal is to lose weight, drinking calories
is like shooting yourself in the foot" (Wilcox). If someone does not work out at a high intensity for a
long time, they do not need the extra calories. So sports drinks are not for the casual exerciser, while
taking a ten–minute treadmill run or jog around the block. However, if someone is doing strenuous
exercises for a long period of time, sports drinks can be highly beneficial. In fact, the Houston
Texans drank 88,224 bottles of Thirst Quencher throughout the 2012 NFL

Pros And Cons Of Drinking Gatorade
Why not Water? "Sports drinks such as Gatorade promise better athletic performance, but in some
cases they're not really necessary. Water does the trick in many cases" (Kent). Gatorade is the most
commonly sought after sports drink by athletes. Gatorade uses effective advertising to encourage
consumers to buy their product. With the use of professional athletes and other celebrities,
Gatorade's ads persuade people everywhere their product is superior to consuming water. In this ad,
Gatorade uses Dwyane Wade–who is a professional basketball player–to showcase their product.
Wade is drinking Gatorade while in his Chicago Bulls uniform, showing Gatorade's customers that
he uses it to play well. Gatorade is willing to spend "...near–nine–figure..." amounts of money to
persuade customers that drinking Gatorade is highly beneficial ("Who ... Show more content on
Helpwriting.net ...
Each sports drink contains 21 grams of sugar are contained in a 12 ounce bottle of Gatorade. With
most bottles being 32 ounces, the consumer is actually ingesting 56 grams of sugar. Although this is
not healthy, it is less grams of sugar than an average soda per ounce. "In fact, Berkeley researchers
say the sugar in sports drinks may be contributing to the child obesity epidemic by increasing their
caloric intake". For consumers that are less active, the added sugar in their diet is not recommended.
Weight gain from extra calories has also been found to be a problem for less active consumers. "For
people who are not exercising for at least one hour, 5 days per week, water is the best bet for staying
hydrated." Experts suggest sports drink consumption should be monitored by children's parents. The
best source of hydration for children continues to be water (Schaefer). Unless a person is
participating in vigorous exercise for a long period of time, water is the best option for

Gatorade Strengths
Key Findings
Gatorade's SWOT Analysis
Strengths
Established market leader – Given Gatorade's domination of the sports drink category, one of the
company's most powerful assets is the fact that they are so widely recognized and represented. The
simple brand awareness and popularity amongst the masses and in the area of professional sports
solidifies their grip on the market, demotes existing competitive brands such as Powerade, and
strictly limits the possibility of debutants in the segment.
Affiliations with professional athletes and teams – The affiliations that Gatorade possesses with
major sports personalities and teams translates into a powerful utility in terms of not only expanding
their consumer base but also truly embodying the sporting ... Show more content on Helpwriting.net
...
One of Gatorade's highly lauded strengths is their rich bond with the most popular sports in
America: basketball, football, baseball, and the like. However, one aspect is less publicized and
televised sports, such as boxing, wrestling, or fencing. Manufacturing hydrating bottled water and
energy drink. In order to convert the above stated weakness into an opportunity, Gatorade could
experiment and venture into the enhanced bottled water and energy drink segments. Although it may
add to an already large assortment of products, if marketed correctly, it could definitely have some
potential in terms of general, everyday use. Loyal consumer base. Another bolstering strength that
Gatorade can sustain and exploit is its loyal consumer base. Consumers who prefer the brand over
competitors could, through some incentives, help diversify and increase the customer base. This
following could also be utilized to try new products and promotional articles on. Initiate increased
global advertising. There is no denying Gatorade's rampant presence in the North American market.
However, the one facet in which competitors such as Powerade trump the brand is international
advertising. Powerade has already capitalized on Gatorade's absence, for example, by contracting
British soccer stars such as Wayne Rooney. Although the company does sell its merchandise abroad,
the advertising is desperately lacking in potential goldmines such as Asia and

Gatorade Rhetorical Analysis
Rhetoric ads are being used everywhere to draw attention to audiences. Gatorade is one brand that I
caught using this. It is no wonder that it is a popular sporting drink. In the Sweat It to Get It"
commercial, a man enters into a store to purchase a couple Gatorades and then heads to the checkout
line. The cashier refuses to let the customer purchase the items because he did not meet the full
requirements. If the customer was not sweating, he was not worthy for this product. Suddenly, a
football athlete then appears in the ad. Cam Newton, a football quarterback, walks into the store
covered in sweat. Newton stands besides the sophisticated customer who is well groomed. The
athlete bangs the Gatorade bottle out of the man's hand. This part of the scene was trying to clarify
the argument between the stores clerk. This pointed out to the audiences why selling the Gatorade to
that customer would have been a mistake. Gatorade expands their ad to the next level with a humor
to get the audiences attention to buy their merchandise.
Gatorade has always been a very trendy beverage. Oftentimes, it seems to be a "go to" drink when
you're looking for refreshment that is light and cool for those hot summer days. I believe pathos,
ethos, and logos each play a very important role while watching this ad. Gatorade ads will leave you
with a great humor to laugh about and will make you want to run to the store to get one. This is what
makes their products very successful. As you can see they made it clear in this commercial that you
must "Sweat It to Get It". This is the main reasoning of how the "Sweat It to Get It" label got its
name. This brand name can be found in more than half of all Gatorade store locations. Gatorade
invented a brilliant deal of encouragement to its brand, so that it would both be humorous and vital
to the audiences. From the second I saw the customer walking into the store; I have noticed that the
commercial had by now appeared to be using logos. As the Gatorade was put on the register counter
the cashier responded to the customer "You know what electrolytes are? Could've fooled me". This
makes it clear that the cashier was trying to question the buyer due to his appearance. The man's
apparel tries to

Gatorade 's Frozen Ice On A Stick
Gatorade's Frozen Ice on a Stick
Kimberly Bennett, Erica Bredensteiner, Janet, & Katie Rednoske
MKT/421
December 8th, 2014
Frederick Beiermeister
Gatorade's Frozen Ice on a Stick
Gatorade was originally produced in 1965 by a team of researchers at the sports laboratory of the
University of Florida while trying to discover why players were getting sick after competing. The
name Gatorade originates from the drink being tested on the 1965 Florida Gators football team. In
the 1970's Stokely–Van Camp agreed to produce, market, and distribute Gatorade. The Gatorade
brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo
in 2001. Gatorade products were made available for sale in more than 80 countries as of 2010, and
are PepsiCo 's 4th–largest brand, on a worldwide scale. According to "Gatorade Heritage" (2014),
they determined "the fluids and electrolytes the players lost through sweat were not being replaced,
and the large amounts of carbohydrates the players' bodies used for energy were not being
replenished." The researchers decided to formulate a drink that would replenish the body of athletes.
Since the making of the beverage, Gatorade has improved their drinks and added new products such
as powders, protein bars, gum, and energy chews. Today we bring you a new product: frozen ice on
a stick. In this proposal we will describe the product in detail, conduct an analysis, discuss and
determine our target market, their needs,

The Gatorade Sports Drink Company
The Gatorade sports drink was founded in 1965 by a group of university physicians at University of
Florida after an assistant coached asked the why his football players were so affected by the heat.
This lead to the discovery and invention of a carbohydrate and electrolyte drink to help replenish
and refuel the nutrients lost through sweat and exercise. The University of Florida's mascot is the
Gator, which is how they came up with the name Gatorade. PepsiCo acquired Gatorade in 2001.
Gatorade also has a 69.5% market share in sports drinks. PepsiCo has 6 divisions, North American
Beverages, Frito–Lay North America, Quaker foods North America, Latin America, Europe Sub–
Saharan Africa, and Asia, Middle East, North Africa. Gatorade falls into the North American
Beverages division. Within Gatorades brand name there are a few product lines, The G–Series,
Endurance, and Equipment lines. The sports drink is part of the G–series which is based on three
steps, prime, perform, and recover and is part of the perform step.
Price
Starting out Gatorade was more of a premium pricing but that gave way to a competitive pricing
scheme after competition entered into the market.
Promotion
Gatorade does a lot of promoting. They are online though YouTube ads, ads on sports sites like the
NBA and their own official website. Gatorade is also the official drink of many sports organizations
such as the NBA, NFL, USA basketball, US Soccer Federation, NHL, MLB, MLS, WNBA, high
school sports

Gatorade Persuasive Essay
It's a sports drink, but Gatorade is not only being consumed by athletes. An electrolyte replenisher,
energy restorer, and long lasting hydration source, known as Gatorade, was a sports miracle created
after researchers looked into the reason why athletes were falling ill following strenuous exercise
and excessive exposure to the heat. Gatorade contains carbohydrates and electrolytes for endurance.
This sports drink also provides energy for a tough day of physical activity. Personal preferences are
not a problem because Gatorade has eight unique flavors. The most popular flavor is Glacier Freeze,
which is a cool and refreshing berry flavor similar to a fresh breeze on a hot day. Gatorade is
targeted towards athletes, but can be drank by anyone ... Show more content on Helpwriting.net ...
Although many people think that Gatorade is a replacement to water during sports, Gatorade
contains sugar, which delivers the quick energy that the muscles need during physical activity, but it
also adds calories. A 16 ounce bottle of Gatorade contains 28 grams of sugar. These added calories
may be a drawback if they are not burned. In the long run, over consumption of Gatorade many
cause tooth decay, because of the sugar and acidity in some of the flavors. There are simple
solutions to this problem, parents can control their child's intake of the beverage as well as mix it
with equal amounts of water. However, there are more pros than cons to Gatorade. Compared to it's
competitors, such as Powerade, Gatorade contains a lesser amount of sugar and does a better job at
replenishing fluid loss. While working out, vital electrolytes are lost during perspiration, Gatorade is
used to replenish the lost electrolytes. Gatorade is a better source of electrolytes than water, because
the absorption rate of electrolytes is faster than water, as a result the muscles and nerves benefit
from the quick absorption. I have played sports for two years, so I have tried many sports

How Does Gatorade Affect Popular Culture
Patel 1
Gatorade has a big impact on sport culture in America. From fans, athletes, and sponsors this drinks
has become the symbol of American sportsmanship. In the early era many players would drink
Gatorade to refresh themselves before continuing to play. By the mid–1980's Gatorade changed its
position to shower coaches and players after victories. This drink would revolutionize the entire
sport world. By the 21st Century teams across the world would use Gatorade to celebrate. In
America many teams and players are sponsored by the Gatorade Company to use their product and
name new flavors after themselves. By far Gatorade is the official sport drinks of many sports, such
as football and soccer. Gatorade was made in the mid–1960 in Southern Florida by Robert Cade.
The originally flavor was Lemon–Lime. Many athletes would drink Gatorade to refresh themselves
before returning to the game. The NFL was one of the first sport league to allow its players to drink
it. By the 1970's it was popular for many children and young adults. In the 1980's teams celebrated
their victories by ... Show more content on Helpwriting.net ...
The most notable and ongoing presence of Gatorade in popular culture is the Gatorade shower,
originally called the "Gatorade Dunk," where players from a victorious team pick up the Gatorade
cooler, sneak up behind the head coach, and pour the contents of the cooler (generally Gatorade and
ice) over his head at the end of an American football game. This tradition was popularized in the
mid–1980s when Harry Carson and Jim Burt, of the New York Giants, doused head coach Bill
Parcells during the 1985 season. Burt's teammates picked up on this practice and popularized it
during the team's championship season of 1986–87. The tradition has since become a recurring
tradition across other team sports, including Canadian

A Rhetorical Analysis Of Gatorade
Gatorade uses the theme song "Hard Work" and professional athletes to show the durability of the
Gatorade sports drink. "Winning is...hard work" is used to describe the dedication and the energy it
takes to win. By using the phrase Gatorade is showing that their drink provides the necessary
resources needed to keep pushing for success. This advertisement appeals to pathos and ethos. Ethos
is shown by the use of professional athletes and the Gatorade brand itself. Pathos is shown by the
hard work and dedication that people put into their work to stay on top of their opponent.
As you watch the Gatorade commercial you notice that Gatorade wasn't only promoting hard work
and dedication, but they were also promoting hydration, strength, power, and energy. Dedication is
shown by waking up early in the morning, going for your daily jog or walk, while others are still
sleeping. Staying hydrated helps the body keep moving and fully functional. Gatorade shows the
importance of hydration by athletes taking breaks between workouts. Hydration also reduces the risk
of cramps and soreness. Gatorade promotes energy by showing, before eating a Gatorade chewy the
athlete did not have the energy he needed to start his morning run or weight lift. However, after
eating the chewy they instantly gained energy. Power is symbolized by the lightning bolt, which ...
Show more content on Helpwriting.net ...
Gatorade also targets average citizens who are physically active. During commercial breaks,
Gatorade is always broadcasting their product, not only is Gatorade advertised on television, but
they also advertise their products on the sidelines of professional sports teams by having large jugs
and Gatorade cups on the sideline that is often shown during timeouts. As result, Gatorade
advertisement is a success, because when going to buy a sports drink they're going to remember that
Dwayne Wade or whoever their favorite professional athlete drinks

Gatorade Marketing Essay
Executive Summary: Gatorade was first formed in the 1960's in Florida. The doctors of the
University of Florida noticed that their football players where severely dehydrated in turn the
players lacked the performance of the field. After several tests the doctors came up with a
carbohydrate–electrolyte beverage that kept the players hydrated since water was not doing the trick.
After noticing dramatic success in their teams' record in football, players and coaches wanted
Gatorade to be on their sidelines each and every game. After the success in college sports, the
Gatorade Company was on the sidelines helping professional athletes such as Michael Jordan.
Players from the NBA, NFL and even NASCAR have all chosen to drink Gatorade. ... Show more
content on Helpwriting.net ...
Financial Goals:
1. The sales of the company are already up by 15% they are trying to increase the sale by anther
18% by end of this year. This means they want to have an increase in profit by a double–digit
number.
2. The company wants to increase 15,000 "alternative sites" to the exciting 40,000 which mean in
total they want to have 55,000 alternative site in the country which is going to increase the sales of
the company by 40 % which is a lot of amount of money.
3. The company expects to increase such distribution from a January level of some 50% of the
country to 70% by yearend.
SWOT Analysis
Figure 1 shows the internal and external factors affecting the market opportunities of Gatorade. This
analysis shows the great efforts done by the company since its first appearance in the market.
Figure 1. SWOT Analysis for Gatorade
Internal factors Strengths Weaknesses
Management Highly qualified management and board of directors Very big and have some
regulations
Offerings One of the most favorite sports drink on the market Highly competitive product in price
and quality

Marketing Distributed in 70% of the country with high acceptance Two main segments accepting
the product
Personal Strong work force
Finance Excellent increase in sales revenues
Manufacturing Offering variety in flavors and package sizes
Research and Development Consistent advertising has effectively conveyed the product

The Gatorade Company, Inc.
The Gatorade Company, Inc. is a manufacturer of sports–themed beverage and food products, built
around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is
distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers
at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes
that the school 's student–athletes lost in sweat during rigorous sport activities.
Originally produced and marketed by Stokely–Van Camp, the Gatorade brand was purchased by the
Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2000. As of 2010,
Gatorade is PepsiCo's 4th–largest brand, on the basis of worldwide annual retail sales. It competes
with Coca–Cola 's Powerade, and Vitaminwater brands worldwide, and with Lucozade Sport in the
United Kingdom. Within the United States, Gatorade accounts for approximately 75 percent market
share in the sports drink category.
History
Gatorade was formulated in 1965 by a team of scientists at the University of Florida College of
Medicine, including Robert Cade, Dana Shires, Harry James Free and Alejandro de Quesada.
Following a request from Florida Gators football head coach Ray Graves, Gatorade was created to
help athletes by acting as a replacement for body fluids lost during physical exertion. The earliest
versions of the beverage consisted of a mixture of water, sodium, sugar, potassium, phosphate, and
lemon juice. Ten

Everyone in this day of age knows what the "G" on the bottle of their favorite athlete means. It's the
symbol for Gatorade, which is a sports drink that helps with a athlete performance during their
respected sport. According to Gatorade commercials, it contains key ingredients, such as sugars,
carbohydrates, electrolytes, and sodium, to help energize athletes. Even though it was created to
help out athletes, it's available to the everyday people. This can cause a big problem to ordinary
people that drink this type of sports drink on a daily basis. According to Sutton, " These drinks
contain a lot of sugar, which can cause dental problems and provide excess calories that can cause
[people] to become overweight or even obese . . ." Although

Gatorade And Its Effect On Society
In 1965 on a hot summer, the University of Florida created a never before seen drink with the
purpose to assist their football players who suffer from heat illness to perform better athletically
morphing into the international business we know today as Gatorade. Made for all athletes, on all
different skill levels Gatorade claims it will "quench your thirst" claiming it will make you work
faster and harder when performing. Since its creation Gatorade has become a house hold name
because of how affective it has been fueling athletes of all sports replenishing them with the energy,
carbohydrates and salts lost in high intensity workouts. Progressively, Gatorade is available in more
than 80 countries in 50 varieties. Consequently, the following will reveal the international product
drink of Gatorade and the ramifications of meaning, marketing, and money. Starting in college
football the meaning of the product Gatorade comes from the name at which school it was created
for the University of Florida Gators, with the purpose to make their team work superior in harder
conditions with longer endurance compared to others team. "Word about Gatorade began to spread
outside of the state of Florida. Orders from other college football programs across the country soon
followed, as playing without Gatorade on your sidelines began to be likened to playing with just ten
men on the field" (The Gatorade Industry 1). The purpose of Gatorade is to help rehydrate the body
by doing both

Gatorade vs. Powerade
Gatorade is a flavored non–carbonated sports drink manufactured by the Quaker Oats Company,
now a division of PepsiCo. Intended for consumption during physically active occasions, Gatorade
is formulated to rehydrate and replenish fluid, carbohydrates and electrolytes.
Robert Cade, Dick Malonis, Harry James Free, and Dana Shires were the medical researchers at the
University of Florida who created Gatorade in 1965. The Gators football coach, Ray Graves, was
frustrated with the performance of his players during the hot summer football practices, and asked
the team doctor, one of Cade's associates, for his insight. Cade and his research team came across
the unique mix of water, sodium, sugar, potassium, phosphate, and lemon juice that is now ... Show
more content on Helpwriting.net ...
Diet Pepsi ranked 17th and Diet Coke ranked 36th as having the most loyal customers to their
brands. The new competition between rival sellers is to create new varieties of soft drinks, such as
vanilla and cherry, in order to keep increasing sales and enticing new customers.
New entrants are not a strong competitive pressure for the soft drink industry. Coca–Cola and Pepsi
Co dominate the industry with their strong brand name and great distribution channels. In addition,
the soft–drink industry is fully saturated and growth is small. This makes it very difficult for new,
unknown entrants to start competing against the existing firms. Another barrier to entry is the high
fixed costs for warehouses, trucks, and labor, and economies of scale. New entrants cannot compete
in price without economies of scale. These high capital requirements and market saturation make it
extremely difficult for companies to enter the soft drink industry; therefore new entrants are not a
strong competitive force.
3) Threat of substitute products: Substitutes products are bottled water, sports drinks, coffee, and tea.
Bottled water and sports drinks are increasingly popular with the trend to be a more health conscious
consumer. There are progressively more varieties in the water and sports drinks that appeal to
different consumers' tastes, but also appear healthier than soft drinks. In addition, coffee and tea are
competitive substitutes because they provide caffeine. The

Gatorade is a product that was created for the sole purpose of helping athletes excel in their sport. It
was designed to help replenish what you lose during sweat while rehydrating yourself. It is known
and advertised as a healthy drink to consume. Though, many people don't realize that it has almost
the same amount of sugar in it with 34 grams then as a can of coke with39 grams ("How much
sugar...").While other products such as their protein bars have the same amount of sugar (30grams)
as a regular size pack of Starburst. The common misconceptions of how healthy Gatorade really is
over looked by the professional athletes who help advertise their product. Gatorade needs to
decrease the amount of sugar in their products or needs to stop advertising them as a "healthy"
product.
Gatorade was first created In 1965 when a University of Florida football coach met with a group of
the university physicians and asked them to determine why so many of his players were being
affected by heat. The researchers found out a ... Show more content on Helpwriting.net ...
They called their concoction 'Gatorade' after the team's mascot the Gators. Soon after the researchers
introduced their Gatorade formula to the team, the Gators began winning. They outlasted a lot of
highly ranked opponents and finished the season at 7–4. The team's success progressed even more
during the 1966 season; the Gators finished at 9–2 and won the Orange Bowl for the first time ever
in the history of the school. Gatorade began to spread with both the University of Richmond and
Miami of Ohio began ordering Gatorade for their teams. Orders from other college football
programs across the country started rolling in, because if you didn't have Gatorade for your team it
was like playing with just ten men on the field (G

The Gatorade Thirst Quencher Powder
1. For this assignment, I have chosen the Gatorade Thirst Quencher Powder.
2. Gatorade is the company that makes this product. The philosophy of this company is to provide
hydration to the body. Their push is to target athletes or people that are training to choose this
beverage of as a source to replenish their electrolytes and gain energy. By doing so, that person can
continue to train at a higher level making them more efficient.
Corporate Strategy
Scope– This company is in the business of providing a beverage targeted towards athletes. To
expand their business and contractual relationships with several organizations.
Goals– The company is developing and expanding their product line to provide new ways to support
athletes whether ... Show more content on Helpwriting.net ...
Their business strategy is to be the main source health training needs as the company continues to
expand.
Goals– Gatorade was to continue to create new products that will generate new and become an
additional sales growth for the company. By doing so, it will continue to build on their competitive
advantage.
Resources– Gatorade are allocated to the innovation of their upcoming product line.
Competitive advantage– The business has contracted several popular athletes to endorse their
products.
The Thirst Quench Powder is a popular product among their product line. It is an essential role
player in what the company's philosophy stands for which makes this product a fit. The product is
widely used by teams or groups that are looking to hydrate multiple in a setting or to make a larger
quantity of this solution. After looking at the corporate strategy, this product fits into the main
components of the strategy. It fits into what type of business Gatorade is in and completely assist
achieving the goals of the company of increasing revenue growth
3. According their website, the story of how of the company was developed also gave evidence of
how effective the product is. This company has been around for 44 years. The reputation of the
company will be very hard to compete with and definitely cannot duplicated. One of the top
competitors,

Marcom Tactics for Gatorade G2
INTRODUCTION
The US sports drinks market is highly competitive. It accounts for the highest worldwide sports
drink consumption. A sports drink is a deviation of an energy drink which aims at rehydration,
sports performance and muscle recovery. The major players in this US market are Gatorade by
PepsiCo & PowerAde by Coca–Cola.
Gatorade
Gatorade is accepted as the market leader of US sports drink market with nearly 75% market share
as at 2008 (Sports Business Daily, 23 July 2009). The study analyses the marketing mix of Gatorade
in US market with special concentration on its Marketing Communications. It was introduced in
1965 as a thirst quencher by four medical researchers at University of Florida. The name for the
drink came from ... Show more content on Helpwriting.net ...
* Advertising
The advertising activities of G2 are two fold, online and offline. The objective of their advertising
strategy is to increase awareness of benefits of G2 and reinforce that idea with an aim of
differentiating the products and persuading customers towards purchase.
Offline advertising
Gatorade used 'Float' commercials, which features sportsmen and women such as NBA's Dwayne
Wade and gymnast Chellsie Memmel. The advertising repeats Mohammed Ali's Quote "Float like a
butterfly and sting like a bee" which supports the brand slogan in a way that floating portrays
lightness in calories and sting like a bee portrays the ability to accurately hit performance targets. By
employing high repetitions of advertisements during sports events such as Super bowl, the most
watched event in US TV, they ensure high exposure to their brand thereby increasing awareness
& recall of G2.
Their print advertisements such as Gatorade Double Life mainly focus on sports magazines such as
Sports Illustrated, Bounce and Dime as they carry a synergy with their target audience of Athletes,
professional or non–professional.
The TV advertising benefits for G2 in terms of Clout against cost as it reaches a large number of
people which reduces cost per head. But it can also be argued that clout is low with both mediums as
they cannot be personalized. However, there is

Gatorade Commercial Essay
The commercial highlights a lot of important things about the drink that Gatorade is selling to
consumers. It educates the consumers that the drink contains some elements or chemical that might
harm some individuals if it is highly consume. Furthermore, I think the Gatorade commercial is
targeting athletics because they show Cam Newton slapping two bottle of Gatorade drinks out the
hands of non–athletic customer in the store. The main focus of the commercial was "sweat it to get
or if you do not sweat it, you do not get it (Gatorade Company.)." Just for that slogan it shows that
Gatorade only supply drinks for athletics who work hard every day to be the best they can be on any
platform. The main point of the commercial is telling non athletics ... Show more content on
Helpwriting.net ...
As human we need to educate ourselves about our body and what we put in our body and stop
making life decision because of trend, that is the message that Gatorade is using in the video or the
advertisement. A human body is made of 60 percent water and the body need electrolytes to keep to
stay hydrate on daily basis. Human being need to balance these two because if there is no balance
between water and electrolyte, their can have an effect on the body and it can cause health issues.
Moreover, I think the purpose of the video is to bring awareness to the public about the danger of
drinking too much Gatorade. The drink is full of electrolytes and too much of it can be bad for your
health. Gatorade knows what are the key elements in their sport drink, and these elements helps
individuals with hydration and recovery. By watching the commercial highlighting the function of
the drink. I conclude that Gatorade is targeting athletics as their consumers because athletics need
electrolytes to stay hydrate during workout and recover after workout. In the video the cashier asks
the customer or the man if he know what are electrolytes because the man did not look like the
customers that Gatorade is reaching for to buy their drinks. More to it the cashier ends up not selling
the Gatorade drinks to the normal person

Snapple Case Study
Introduction: The History of Snapple
In 1972, three friends – Arnie Greenberg, Leonard Marsh, and Hyman Golden – established their
successful brand Snapple, in Greenwich Village, New York. They saw a unique opportunity in the
beverage industry to sell all natural juices by appealing to the young and health conscious urban
population. The founders grew their business using funds from within the company, outsourcing
production and product development, and building a distribution network. They expanded their
product line and priced their most successful products at a premium.
By the 1980s, the industry and competitors grew into the New Age or Alternative beverage category.
Unlike many of their competitors who bought out by larger ... Show more content on
Helpwriting.net ...
However, the outcome was not what they had expected. Quaker had lost the Snapple image by
getting rid of the Snapple personalities. Thus sales started to decline.
After 3 years, Quaker sold Snapple to Triarc. Mike Weinstein, CEO of Triarc Beverage Group,
wanted to develop a strategy that would revitalize the real, natural, and quirky image of Snapple.
And recreate the connection that Snapple had with its consumers.
Analysis
As Weinstein and Ken Gilbert assessed Snapple's situation, through market research study, it was
clear that the decline of the brand started the year it was sold to Quaker Oats. Evidence showed that
Quaker had created a mainstream brand out of Snapple, which went against the principles of the
brand and what consumers knew the brand to be.
Price
As the founders developed their brand, Snapple became part of the Alternative beverage industry,
which consisted of sports drinks, bottled water, 100% juice, non–premium beverages and premium
beverages. Snapple was the leading company in the premium category of the Alternative beverage
industry. Therefore, they could price their most successful products at a premium.
Place
When the founders hired Carl Gilman, he developed a strong distribution channel. Which accounted
for about 80% of sales, consisting of food vendors, restaurants, recreational areas and the like.
However, when Snapple was bought by Quaker Oats, they had a

Gatorade Case Study
How the company started:
Gatorade was created in a lab in 1965 by Robert Cade. Dwayne Douglas, an assistant coach for the
University of Florida's football team, approached Robert Cade and a group of physicians to study
why the athletes are affected by the heat. The researchers found that the players were losing large
amounts of liquids, electrolytes, and carbohydrates through their sweat. After finding this
information, the group went to the laboratory to form a beverage that would effectively replace the
components lost in sweat. They named their creation "Gatorade" after the team's mascot. The drink
was composed of water, sugar, salt. The beverage tasted so bad that it caused the players to vomit.
Dr. Cade's wife, Mary, suggested adding lemon juice, and the first version of Gatorade was born. It
was first tested on the freshmen squad, and the benefits were noticed immediately. The beverage
proved to be successful in helping the players last longer in the heat while their opponents were
exhausted.
What can others learn:
Others can learn a lot from Gatorade's experience. One thing is that your company will be more
successful if you have a target audience. Gatorade was targeted towards athletes and the popularity
grew very quickly. In fact, when Gatorade was first invented, there were no real competitors and if
one team didn't have Gatorade they were at a severe disadvantage. Gatorade was also successful in
reaching a broader audience with the release of the healthier G2

The Gatorade Research Paper
Today the Gatorade Company is owned by the Pepsi–Co. Across the Nation there is over 80% of
factories. Gatorade was started in The University Of Florida. The football team "The Gators" made a
drink to represent the team on the Orange Bowl in 1965. During the Gators victory people noticed
their drink. 40 years of research scientific research shows that the drink had strong re–hydration.
And the owner of the drink was Stokely–Van Camp in the University of Indiana. Stokley had some
chemists had an adjustment on the drink but, bad results came that the ingredient had harsh
settlement that had linked cancer. Stokley had decided to put different flavors into the drink.
The Gatorade drinks were at at one time sold in 64 oz. Metal cans but the minerals

Gatorade
Phase I Marketing Project: Fall 2008
Due: September 29, 2008
Section 002
Team II
Bornstein, Elisha Dov
Delinko, Matthew Edward
Mata, Juven
Mohr, Kyle D
Tafoya, Astin
Gatorade is a dominating force in the sports drink industry. The company has had a sustainable
competitive advantage for over 40 years by means of constant product innovation. By repeatedly
analyzing its marketing environment, the company has been able to maintain their advantage, keep
their share of markets, and capture shares of new markets.
Strengths
One of Gatorade's most noteworthy strength's is its commanding share of the "active thirst" market,
approximately 80%. (Portfolio.com) This makes Gatorade a cash cow for the Pepsi ... Show more
content on Helpwriting.net ...
9). There have been many restrictions imposed upon all industries dealing with the reduction of
green house gases emitted from production facilities. These laws require more capital to be spent on
"cleaner" equipment as well as in some cases a reduction in production efficiency. Competitors such
as Redbull are dropping prices on certain items to compete with other products that have a lower
sticker price. In some cases these price drops are also accompanied with an increase in fluid oz. per
container.
Trends
Gatorade was invented in 1965 at the University of Florida by Dr. Robert Cadefor. But it was not
until the early 80's that Gatorade began what has climbed to the top of the sports drink ladder. In
1983 the Quaker Oats Company of Chicago bought Stokely–Van Camp, and invested heavily in
marketing Gatorade, bought by Pepsi Unit in 2002, expanding the range of flavors and selling
Gatorade more widely in bottles. According to a New York company that tallies supermarket sales,
Gatorade has at least an 89 percent share of the market for sports drinks. Some industry estimates

place its annual sales as high as $750 million. Gatorade will not give its sales figures. Sports drinks
are heading towards a billion dollar industry, and Gatorade is going to take a big bite

Global Corporation Gatorade On The World Of Sports
Business is complex and necessary part of today's capitalistic society and because of this it is
constantly changing having to adapt to the rise of both individuals and organizations globally. The
realization of these organizations can be identified through the global corporation Gatorade, who in
1965 revolutionized the world of sports. On a hot summers day at the University of Florida a never
before seen drink emerged, with the purpose to assist football players who suffer from heat illness to
perform better athletically morphing into the international business we know today. Made for all
athletes, on all different skill levels Gatorade claims it will "quench your thirst" claiming it will
make you work faster and harder when performing. Since its creation Gatorade has become a house
hold name because of how effective it has been fueling athletes of all sports replenishing them with
the energy, carbohydrates and salts lost in high intensity workouts. Progressively, Gatorade is
available in more than 80 countries in 50 varieties. Consequently, the following will reveal the
international product drink of Gatorade and the ramifications of meaning, marketing, and money.
Starting in college football, the meaning of the product Gatorade comes from the name at which
school it was created for the University of Florida Gators. With the purpose to make their team work
superior in harder conditions with longer endurance compared to others team. "Word about Gatorade
began to spread

Pepsico 's Gatorade Brand And Its Impact On The World 's...
Introduction
Gatorade is a PepsiCo owned company that manufactures many sports–themed beverages as well as
food products. The Gatorade beverages are based on the oral rehydration therapy, which involves
drinking sugar and salt mixed water for the purpose of rehydrating. The Gatorade brand uses
carbohydrates and electrolytes to replenish athletes after rigorous physical activity (Gatorade, 2014).
Gatorade sweetens their drinks using a mixture of sucrose–dextrose, which reduces the calorie count
of the beverage. Gatorade is a recognized leader in the sports drink and sports recovery market.
Mission
The Gatorade Company, Inc is a highly recognized brand in the sports drink market with their
current mission of, "to be the world leader in ... Show more content on Helpwriting.net ...
Energy drinks and sport drinks are two segments in the larger market of soft drinks. Contrary to
popular belief, energy drinks and sport drinks do not compete against each other due to their
targeting of different consumer needs. Sport drinks are mainly used for nutritional needs that arise
before, during and after physical activity. Sport drinks are based on the oral rehydration therapy,
which requires drinking a concoction of water, sugar, and salt for the purposes of rehydration
(Cohen, 2013). Although a niche product, sport drinks are beginning to enter into the mass market,
where consumers are now purchasing sport drinks for regular consumption unassociated with
physical activity. Experts project that the sport drink industry could grow to more than 9.3 billion
dollars by the end of 2017 (Cohen, 2013). However, consumers are becoming to a small degree
unsatisfied with the recycling of old formulas when it comes to sports drink. Consumers now want
sport drinks to have a low calorie count as well as infusion of vitamins and protein. Gatorade
recently launched a product line that incorporated whey protein into their drink formula, however,
the product extension launch was deemed as unsuccessful due to lack of product awareness.
Market Demographics
The primary purchasers of sport drinks are athletes. These are people who actively play sports as a
hobby or professionally. 65 percent of buyers in this market are under the age of 35

Gatorade Persuasive Techniques
This ad, for Gatorade, shows a picture of three cylinders bottle two of clean liquid and the other one
bottle blue with paper of numbers attached in the center is also struggling to reach the white strip of
victory with its hands; but the blue bottle with a paper of numbers attached in the center is
celebrating with its hands pumped in the air for reaching the strip of victory first. What does
Gatorade do that water doesn't? , This product called Gatorade " Rehydrate, Replenish, Refuel".
Gatorade stand for within Athleticism through the use of propaganda techniques such as bangawon
and testimonial quotes. One of the examples are "Gatorade always wins". Society typically views
Gatorade "Healthy sugars", which also gives off the idea that minimizes water or that water is less to
Gatorade. The target audience for Gatorade would be more athletic and sport group of people, and
also this advertisement have persuasive techniques such as loaded words and transfer technique. ...
Show more content on Helpwriting.net ...
As I perceive many gatorade advertisement. On this advertisement I find three techniques one of the
techniques are loaded words, I identify this technique because in the picture says "Gatorade always
wins", this words makes the reader feel strongly about the drink, (decide for success). This
advertisement also suggest that only the athletes that are competitive drink Gatorade have a major
opportunity winning and becoming champions , represent the Gatorade in first place, and the
athletes that drink water are considerate weak and have less opportunity of winning, represent the
two water bottles in the second and third place. The advertisement is then displayed with slogan on
the top right hand of this advertisement saying "Gatorade always

Gatorade Persuasive Speech
Since Gatorade was created in 1987, it has become the official drink sponsored by American
athletics. Most sports leagues, including the NBA, MLB, and NFL, are sponsored by and promote
Gatorade. Although it is highly praised, one must stop and wonder exactly how effective Gatorade is
in doing what it is they're advertised to do? Does Gatorade's popularity come from the billions of
dollars of advertising spent by the company or does it actually quench the thirst of a high
performance athlete?
Gatorade restores electrolytes and quenches your thirst...
Is It In You?
How It Claims to Work:
According to the official Gatorade web site there are four main ways in which Gatorade helps
improve athletic performance.
1. Rapid Fluid Absorption – Important during strenuous activity in order to avoid dehydration
2. Rapid Rehydration – Caused by a "properly formulated carbohydrate–electrolyte beverage"
3. Provides Carbohydrate Energy to Working Muscles – Allows us to work better than when
drinking regular water
4. Encourages us to Drink More – Sodium and glucose in the drink stimulates fluid consumption in
the body. ... Show more content on Helpwriting.net ...
Advertisers make it seem that Gatorade restores essential nutrients lost during strenuous activity,
when in fact the amount of sugar and other artificial sweeteners can often be more harmful than
helpful. By breaking down the nutrition facts, one can see that there are no "special" ingredients that
would turn someone into a super athlete. While true high performance athletes may receive some
benefit from the drink, the average person simply going to the gym for an hour would be ingesting
more sugars than they need

Gatorade Informative Essay
"Is it in you?'' Gatorade Without Gatorade would it is safe to have long hour practices? Gatorade, the
history, science, and technology that saved athletes from dehydration.
The history of Gatorade starts in 1965 when University of Florida's assistant football coach Dwayne
Douglas question Florida's kidney disease specialist Robert Cade about why the players lost so
much weight during practices and games, went to the bathroom so little. Cade then directed Florida's
College of Medicine's renal and electrolytes division. They soon found out that players sweat so
much that they didn't have enough fluid to urinate. Then the research started. Cade and his
colleagues took samples of Ten University of Florida freshmen football players. They had some
eye–opening results, the player's electrolytes were completely out of order, their blood sugar was
low and their Blood volume was also low. Electrolytes are salts and minerals that can conduct
electrical impulses in the human body. Their solution was water with salt in it to replace the salt they
were losing in sweat. They gave them sugar to keep their blood sugar up. The first product of
Gatorade was so bad none of the scientist could take it. Then Cade's wife Mary suggested adding
lemon juice. It was then when Gatorade was born. There first flavor was lemon lime quickly
followed by orange and grape. Gatorade continued fixing their creation in the beginning of the 1966
season. Gatorade began to be the number one drink on the sideline.

Electrolyte Challenge
Electrolyte Challenge
"Just Do It!". This is a science experiment involving Electrolytes. Electrolytes are salt minerals lost
and found in sweat that is from some form or physical exertion. This will compare and contrast the
pro's and con's of drinking orange juice as to drinking sports drinks. This may answer questions such
as what do electrolytes do to a persons body,
The first thing that comes to mind when a person is exhausted is " I should get a drink". While some
people prefer water–which is known to be the "best" form of re hydration– others prefer sports
drinks. Water is not always the way to go as told by the research. Electrolytes are substances that
will dissociate into ions in a solution. The ions from the solution give it the capacity to ... Show
They called their concoction 'Gatorade'."
"1967: PROVEN ON THE FIELD" "The Florida Gators varsity team, led by legendary coach Ray
Graves and fueled by Gatorade, win the coveted Orange Bowl for the first time in their history,
beating the favoured Georgia Tech. In the game Gators running back Larry Smith has a 94–yard
touchdown run setting an Orange Bowl record. After the game, Georgia's coach Bobby Dodd tells
Graves, "We didn't have Gatorade – that made the difference".
"1969: FROM THE ORANGE BOWL TO THE SUPER BOWL" "In the summer of 1969, Coach
Ray Groves of the Florida Gators suggested to the Kansas City Cheifs that they use Gatorade to
combat the staggering effects of a blistering Missouri sun during training camp. The Chiefs were so
impressed with the 'Gator coach's aid' that they kept it on their sidelines throughout the entire
season... which concluded with a stunning victory over the heavily favoured Minnesota Vikings in
Super Bowl

Gatorade Persuasion Analysis
Abstract
Gatorade sports drinks have consistently the most popular drink of its kind for decades now. There
are several competitors that make nearly identical products, however, Gatorade always finds itself at
the top of the chart in sales and produce steady sales growth each year. This paper looks at the
persuasive tactics Gatorade uses to market their products and why it is so effective. The paper
analyzes the demographics Gatorade targets, the company's strategies for persuading those
demographics and discusses the reasons why those strategies are so successful in persuading and
have kept Gatorade in a class above all its competitors.
Gatorade
What do the athletes Michael Jordan, Sidney Crosby, Derek Jeter, and Serena Williams all ... Show
Youths and teenagers began seeing these advertisements and were willing to do anything to emulate
Michael Jordan. The Elaboration Likelihood Model helps to realize how kids are persuaded this way
by means of peripheral processing. Kids are not cognitively making a decision to be persuaded, but
are subconsciously accepting the message that Gatorade will make them a better athlete, like
Michael Jordan. The persona of; "If you drink Gatorade, you will be like Michael Jordan on the
basketball court" began to be planted into the minds of teenagers. (Rovell, 2006). A song was even
used in the commercials called "Be Like Mike" and served as a popular jingle to associate Jordan
with the Gatorade brand. This served as another form of medium for Gatorade to promote their
products.
Feedback
Gatorades success with using athletic figures and role models to promote food and beverage
products has paved the way for many other companies. Other companies since Gatorade have hired
athletic spokesman to endorse products including the likes of PowerAde, Gatorades main
competitor. PowerAde was actually only developed by Coca–Cola Co. for the sole purpose to
compete with PepsiCo's Gatorade. (Smenyak, 2011). By receiving great feedback from their
communication plans, Gatorade has been able to grow and expand ideas.
The Role of Integrated

The Idea Of Gatorade Was First Created By The University...
The idea of Gatorade was first created by the University of Florida assistant football coach when he
was curious as to why many of his players were affected by the heat and contracted heat related
illnesses. He worked together with a group of physicians from the university and discovered two
factors as to why the players were feeling like this during practices and games. They found that the
fluids and electrolytes the players lost through sweat were not being replaced and the amounts of
carbs in the players' bodies used for energy were not being replenished. They then went to the lab
and came up with a "balanced carbohydrate–electrolyte" beverage called Gatorade that would
replace the key components lost during sweating and exercising (Figure 1).
The next step was to introduce the product to the team. That season the Gators started to win and
finished the season 7–4. The following season, they finished 9–2 and ended up winning the Orange
Bowl, their first in school history (Figure 1). Other schools and universities started to hear about
Gatorade, and both University of Richmond and Miami University of Ohio were the first to order
batches of Gatorade. Soon the trend picked up and it started to become unusual to not see Gatorade
on the sidelines of college football games. Today, Gatorade is the official sports drink for more than
70 Division I men's and women's collegiate teams. After winning the Orange Bowl, head coach of
the Gators suggested to the Kansas City Chiefs to use

Gatorade : A Product Line Based For Athletes
Gatorade
Introduction Gatorade is a product line based for athletes. It manufactures sports themed beverages
and food products to enhance performance in whichever sport of choice. The idea of Gatorade was
come upon by a coach who was noticing his players being affected greatly by heat related illnesses,
thus a team of researchers discovered key factors as to why these athletes were becoming ill, and
later created what we now know as Gatorade. Gatorade has become one of the most popular sports
drinks in America and a few other countries, and it continues to innovate and keep it's popularity.
Purpose The purpose of this paper is to research and analyze the business and corporation of
Gatorade. I will analyze gatorade, its affects on ... Show more content on Helpwriting.net ...
Cade went on to say that all of these conditions on their own are enough to incapacitate a player, so
all of them together create a real problem. This data started off Cade and his team to find a remedy
for these issues. One of their solutions was adding salt to their water to replace all the salt lost from
sweating, and also enough sugar in order to keep their blood sugar up but not too much that would
cause them to become sick. They began this study but found that it tasted too gross to drink. They
began searching for a solution when Robert Cade's wife suggested they try lemon to help the taste,
and thus gatorade would be born. They continued tests on the team and found the players who were
drinking it were performing and felt better than the players who had not. Eventually the coach of the
football team asked for enough supply for the whole team to use for their next game. By 1966,
Gatorade had become the staple for the Gators. Because the Gators season went so well, and brought
them their first orange bowl victory, an interview with the head coach was held where he went on to
speak about the drink and how much it had helped his team and the beneficial effects of it. This was
where the product began to take off.
Growth of Gatorade and effects on Industry The Gator football team had won their first Orange
Bowl against the Georgia Tech Yellow Jackets in 1967, and the coach had credited Gatorade and
how it had contributed

Persuasive Gatorade Essay
The sports world is a major source of marketing for companies and businesses all over because of
the wide range of viewers it reaches. One major company who took that advantage and ran with it is
the Gatorade product line. It's almost impossible to attend any sporting event from professional
sports to just simply your kids little league baseball team, without seeing the oh so famous G.
A group of doctors invented the drink in a science lab on University of Florida's campus in 1965,
which was where Gatorade developed its name from the Florida Gators. It's hard to peg Gatorade's
birth to an exact date, but at an October 2, 1965 Florida vs. LSU football game the product was
proven on the field for the first time. One of the first commercials for this product line was released
in 1969. In this commercial, your everyday family has a thirsty son coming in from football practice
and reaches in the fridge, finds a Gatorade and re charges himself. This commercial makes it feel as
if Gatorade should be a requirement in the household to keep ... Show more content on
Helpwriting.net ...
You're tired. And water won't be enough. Gatorade is scientifically formatted to give you more. With
electrolytes to help fight off cramping and carbs to provide energy for working muscles. Gatorade
does more that rehydrate. It gives your body what it needs to push through." By using this short
choppy and in–depth feelings, Gatorade put you in the match, game and race and made you feel the
same feelings that those pro athletes are feeling. Another good example of a well thought out print
advertisement is one that suggests that winners drink Gatorade and if you drink Gatorade than you
are a winner.
In the advertisement above a Gatorade bottle is standing over a water bottle after "knocking" him
out after a fight. Reading "GATORADE ALWAYS WINS!" bringing those who view this poster, to
believe that by drinking Gatorade you automatically have an advantage over who are just drinking

Gatorade Comparison
Gatorade is owned by PepsiCo and Quaker Oats Company and has been a leading quality energy
drink that are consistently creating a higher market share by innovation and has impressive sales.
While both Powerade and Gatorade have slight differences, the differences they do have mainly
revolve around the nutritional facts. Gatorade is a sports drink that many athletes consider. It's used
by many different athletes. Some, athletes are even sponsored by either Gatorade or Powerade.
Gatorade was discovered in 1965 and is now manufactured through PepsiCo and Quaker Oats
Company.
Gatorade was named after the university's athletic team, The Gators. Gatorade was used to rehydrate
and give additional energy to the athlete's after an active day at practice. ... Show more content on
Helpwriting.net ...
Those are ions that make anything electrically conductive. Remember, both drinks can replenish
your body and keep you hydrated when needed. If an individual consumes too much of either drink,
they can gain weight due or other health issues due to no need of electrolytes or too much.
Gatorade and Powerade have social platforms on Facebook, Instagram, Twitter, and YouTube. Both
have their own websites that list all their products and additional information about the companies.
Powerade doesn't sell their products on their website. Instead, they have items on Amazon and other
third–party advertisers and sellers. Gatorade specifically promotes by offering bundle deals on their
energy drinks and has a special shipping offer for orders over a projected amount. Powerade does
not offer shipping deals.
Whether you like Powerade or Gatorade better is all about personal preferences. As stated before,
both are remarkably the same type of energy drink and offer a variety of flavors to your liking.
Personally, Powerade is a little watered down while Gatorade isn't. They're both replenishing after a
day's workout session or a competitive biking event. Both drinks will give you the energy and
electrolytes you're lacking! However, even though both drinks are very big brands in the Coca–Cola
and PepsiCo industries, H2O is still the absolute best drink for hydration and

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