How Tech Enables SMB Growth
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This document outlines an educational webinar about how technology enables and accelerates small and mid-sized businesses. The webinar covers the current business landscape, common concerns of business executives, key components of modern SMBs, the benefits of appropriate technology investments, reactive vs proactive investment approaches, and the three main technology drivers of availability, security, and mobility. The webinar aims to provide SMB executives with knowledge on how latest technologies can empower their organizations.
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How Tech Enables SMB Growth
- 1. 2014 Educational Webinars How Technology is Enabling and Accelerating Small to Midsized Businesses (SMBs) February 2014 2014 Educational Webinar Series Dynasis.com | 1
- 2. Introductions - Speakers Dave Moorman Subject Matter Expert 20 Years SMB Technology Implementation President of Dynasis Andy McCartney Technology Marketer and Researcher 25 Years Business/Technology Consulting CEO of TechMarketer 2014 Educational Webinar Series Dynasis.com | 2
- 3. Introductions – Webinar Series Objective: Provide business executives of SMBs with essential knowledge about how the latest technologies are empowering organizations. Format: 30 minute webinar. Recording will also be available on the Dynasis website. 2014 Educational Webinar Series Dynasis.com | 3
- 4. Today’s Webinar – 30 Minutes Introductions 1. Today’s Business Landscape 2. What Keeps SMB Executives Up At Night 3. 50,000ft: Building Blocks of a Successful SMB 4. The Attainable Benefits of Appropriate Technology 5. Proactive vs Reactive Technology Investment 6. The Three Technology Drivers You Must Manage Q&A 2014 Educational Webinar Series Dynasis.com | 4
- 5. 1. Today’s Business Landscape #1 Skills Security 5 Years 2014 Educational Webinar Series Dynasis.com | 5
- 6. 1. Today’s Business Landscape #2 Modernize Decline 2014 Educational Webinar Series Dynasis.com | 6
- 7. 1. Today’s Business Landscape You MUST Understand and Manage the Variables Start with Our Webinar! 2014 Educational Webinar Series Dynasis.com | 7
- 8. 2. What Keeps Execs Up At Night A Few Data Points: Source: 2013 Vistage CEO Confidence Report See full report at http://ccitool.vistage.com/content/vistage-ceo-confidence-index.pdf 2014 Educational Webinar Series Dynasis.com | 8
- 9. 2. What Keeps Execs Up At Night Trends and Next Steps: See full report at http://ccitool.vistage.com/content/vistage-ceo-confidence-index.pdf 2014 Educational Webinar Series Dynasis.com | 9
- 10. 3. Building Blocks of a Modern SMB All Businesses Are Essentially Made Up Of: 2014 Educational Webinar Series Dynasis.com | 10
- 11. 3. Building Blocks of a Modern SMB Organizational Pyramid Execs & Mgmt Sales, Marketing, Finance, Customer Service, HR, Ops EXECUTION BUSINESS GOALS Business Functions CRM, Website, Support, Accounts System, Business Intelligence, Sales Automation Business Apps & Processes Servers, Network, Voice/Email Systems, Security, Backup/Recovery, Desktop/Devices, Virtuali zation, Printers, Anti-Virus, Firewall, Cloud Systems Technology Infrastructure 2014 Educational Webinar Series Dynasis.com | 11
- 12. 4. Attainable Benefits of Technology THEN – Low Priority 2014 Educational Webinar Series Productivity Cost/Overhead Growth Risk of Loss Flexibility Brand Employees NOW Integral Dynasis.com | 12
- 13. 5. Proactive vs Reactive Investment REACTIVE Investment Wait for a server or laptop crash Wait for a breach, or virus attack Painful tech support effort, unhappy employees Frustrated customers Sporadic capital expense 2014 Educational Webinar Series Dynasis.com | 13
- 14. 5. Proactive vs Reactive Investment PROACTIVE Investment Keep networks, systems and devices maintained, protected and connected Available, secure and mobile Future proof the business Capital vs operating finance model 2014 Educational Webinar Series Cash and lending are tight Expensive purchases Quickly outdated Difficult to manage and inventory IT becomes a monthly bill Predictable IT spending Easy to anticipate employee costs Accommodate with seasonal spikes Capital Expenses Operating Expenses Dynasis.com | 14
- 15. 5. Proactive vs Reactive Investment Shift your mentality and financing of technology to your advantage 2014 Educational Webinar Series Dynasis.com | 15
- 16. 6. The Three Technology Drivers Availability Security Availability Mobility Security 2014 Educational Webinar Series Systems Management and Uptime Cloud and Virtualization Business Continuity/Growth Backup and Disaster Recovery Access and Intrusion Management Mobile and Data Protection Mobility Mobile Workforce Management BYOD Compatibility and ‘WorkShifting’ Unified Comms and Tele-Presence Dynasis.com | 16
- 17. Conclusions and Q&A Q&A 2014 Educational Webinar Series Dynasis.com | 17
- 18. Thanks for Your Time Today! Contact the Speaker Anytime Reading Dave Moorman President, Dynasis Integrated Systems Direct: 678.218.1785 Office: 770.569.4600 (x204) E-mail: dave.moorman@dynasis.com See full report at http://www.smb-gr.com/wp-content/uploads/2012/pdfs/2013_SMB_Predictions.pdf 2014 Educational Webinar Series Dynasis.com | 18
Editor's Notes
- Andy-Explain SMBs
- Andy. Hand over to Dave
- Andy do objective and format. Keys = non tech, impartial, data driven, exec levelHand to Dave for Availability – max uptimeSecurity – protecting your businessMobility – easily empowering employees
- AndyDave – ad lib importance of tech
- Andy setup slideTag team explanations of keywordsTP: People being displaced by technology and automationFast changing world of modern business, especially SMB space (business models, S&M, mobile, agile competition)Choice: Limp/fade/fail (fight on price), or accelerate/leapfrog/modernize/succeedBUT: Too many changing variables, lots of noise/confusion, objective/trusted opinion difficult … e.g. social, cloud, mobile, integrationInternetInternetInternetDigitalSalesNew-MarketingBusiness-ModelsBusiness-ModelsTechnologyTechnologyMobileSelf-ServiceCompetitionRelationshipsCloudExecutionRisk-ManagementEnablementEnablementDisruptionDisruptionComplexityThought-LeadershipShare and CollaborateSmall businesses work closely with their clients to provide them products and services that add value to their lifestyles. Going from an idea to a finished product or service requires small business owners and their employees to collaborate with each other and external vendors. E-mail and instant messenger tools paved the way for online sharing and collaboration. With the ability to instantly connect, share information and get feedback, e-mail and instant messenger are beneficial technological advantages for small businesses. Web-based project management programs such as 5pm, Basecamp and Zoho Projects offer a Web-based approach to keeping track of projects, delegating tasks, updating team members and clients, tracking time, and sharing documents in real-time. For small businesses, this means up-to-date information available in a central hub, regardless of a person's location.Flexible Work EnvironmentsTechnology gives small business owners and their employees the option to work in the office, from home, on the road and even from across the country. Affording small business owners the opportunity to hire talent from all over the world, technology can help businesses gain a competitive edge in the global environment.Instant Connection With CustomersSmall business owners no longer have to mail surveys to customers and wait for weeks for replies, nor do they have to call customers for feedback. Technology gives small businesses the ability to connect with their customers via e-mail, through blogs, social networks and forums. Small business owners can take advantage of this instant connection by getting feedback from customers and applying it to their businesses immediately, if they see fit.Online StoresTechnology allows crafters, clothing and accessories designers and painters an option to set up online stores, rather than investing in costly storefronts. With consumers migrating to the Internet to find everything from gifts to ordering groceries, the popularity of online shopping increases with the variety of products and services. Businesses with storefronts can create online stores to expand their visibility and reach target markets beyond their neighborhoods and surrounding communities.Employee TrainingAs small businesses implement new technologies into their processes, they are tasked with providing training to new and veteran employees. While new employees are likely to easily adapt to the technologies, veteran employees may resist the new technologies or experience a learning curve, which may temporarily reduce productivity.
- Competitive, global economy, choice, Evolve, modernize and offer more value … tech is a prime driver 4 core drivers: cost, productivity, growth/value, riskAgilityFast changing world of modern business, especially SMB space (business models, S&M, mobile, agile competition)Choice: Limp/fade/fail (fight on price), or accelerate/leapfrog/modernize/succeedBUT: Too many changing variables, lots of noise/confusion, objective/trusted opinion difficult … e.g. social, cloud, mobile, integrationInternetInternetInternetDigitalSalesNew-MarketingBusiness-ModelsBusiness-ModelsTechnologyTechnologyMobileSelf-ServiceCompetitionRelationshipsCloudExecutionRisk-ManagementEnablementEnablementDisruptionDisruptionComplexityThought-LeadershipShare and CollaborateSmall businesses work closely with their clients to provide them products and services that add value to their lifestyles. Going from an idea to a finished product or service requires small business owners and their employees to collaborate with each other and external vendors. E-mail and instant messenger tools paved the way for online sharing and collaboration. With the ability to instantly connect, share information and get feedback, e-mail and instant messenger are beneficial technological advantages for small businesses. Web-based project management programs such as 5pm, Basecamp and Zoho Projects offer a Web-based approach to keeping track of projects, delegating tasks, updating team members and clients, tracking time, and sharing documents in real-time. For small businesses, this means up-to-date information available in a central hub, regardless of a person's location.Flexible Work EnvironmentsTechnology gives small business owners and their employees the option to work in the office, from home, on the road and even from across the country. Affording small business owners the opportunity to hire talent from all over the world, technology can help businesses gain a competitive edge in the global environment.Instant Connection With CustomersSmall business owners no longer have to mail surveys to customers and wait for weeks for replies, nor do they have to call customers for feedback. Technology gives small businesses the ability to connect with their customers via e-mail, through blogs, social networks and forums. Small business owners can take advantage of this instant connection by getting feedback from customers and applying it to their businesses immediately, if they see fit.Online StoresTechnology allows crafters, clothing and accessories designers and painters an option to set up online stores, rather than investing in costly storefronts. With consumers migrating to the Internet to find everything from gifts to ordering groceries, the popularity of online shopping increases with the variety of products and services. Businesses with storefronts can create online stores to expand their visibility and reach target markets beyond their neighborhoods and surrounding communities.Employee TrainingAs small businesses implement new technologies into their processes, they are tasked with providing training to new and veteran employees. While new employees are likely to easily adapt to the technologies, veteran employees may resist the new technologies or experience a learning curve, which may temporarily reduce productivity.
- Andy
- Vistage International is a Peer-to-peer membership organization for CEOs, business owners and executives of small- to mid-size businesses. Founded in 1957, headquartered in San Diego, Calif., Vistage has more than 17,000 CEO members in 15 countries.“If we could provide you a way to save money for all of your IT needs and provide a more flexible way to get access to your applications and data to help you grow your business would that be of interest?”Andy setup, GDP back to normal since 2011.Tag Dave “do you see an upswing in confidence and CEOs considering growth as a keyword”Research data (Vistage, SMB Group, Forbes). Informal (Vistage/TAB).,
- Vistage International is a Peer-to-peer membership organization for CEOs, business owners and executives of small- to mid-size businesses. Founded in 1957, headquartered in San Diego, Calif., Vistage has more than 17,000 CEO members in 15 countries.Andy setup, GDP back to normal since 2011.Tag Dave “do you see an upswing in confidence and CEOs considering growth as a keyword”Research data (Vistage, SMB Group, Forbes). Informal (Vistage/TAB).,
- Over to Dave for this one
- Philosophical -
- Hand over to Dave for bullets
- New chart … check for older version.Dave take slide earlyDave to drive Gartner Chaotic …
- New chart … check for older version.Dave take slide earlyDave to drive Gartner Chaotic …
- Businesses are demanding higher ROI for IT dollarsBusinesses are analyzing how to convert fixed cost IT models to variable cost, pay as you go modelsIT organizations are struggling to keep pace with accelerated business demands when budgets and talent are in short supplyBusiness relies on IT innovation to remain competitive and enable transformation with advanced, optimized IT investmentsDave to drive Gartner Chaotic …
- Philosophical -